Salesforce Personalization

Spec sheet

What it does

Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints.Read 15 Oct 2026 · salesforce.com

Headquarters

San Francisco, California, United StatesRead 4 Oct 2026 · salesforce.com

Adaptive web experiences

The product can change website layout, content, and recommendations dynamically for each visitor.Read 15 Oct 2026 · salesforce.com

Agentforce integration

Agentforce can send analyzed conversation intent into the Personalization decisioning engine through a Get User Intent action.Read 15 Oct 2026 · salesforce.com

Company founding

Gartner lists Salesforce as founded in 1999.Read 15 Oct 2026 · gartner.com

Company headquarters

LinkedIn lists Salesforce headquarters at San Francisco, California.Read 15 Oct 2026 · linkedin.com

Company legal name

Salesforce identifies itself as Salesforce, Inc. in its corporate copyright and legal footer.Read 15 Oct 2026 · salesforce.com

Company size

LinkedIn lists Salesforce as having 10,001 or more employees.Read 15 Oct 2026 · linkedin.com

Connect REST API

Salesforce publishes a versioned Personalization Connect REST API with batch decisions, metrics, and transformer resources.Read 15 Oct 2026 · developer.salesforce.com

Consent behavior

The web module stops sending events when it receives an OptOut consent for the Personalization purpose.Read 15 Oct 2026 · developer.salesforce.com

Cross-channel use

Salesforce Personalization carries context across websites, email, mobile apps, sales, service, commerce, and loyalty interactions.Read 15 Oct 2026 · salesforce.com

Data 360 dependency

Salesforce states that Data 360 must be provisioned for Salesforce Personalization and Marketing Cloud Personalization+.Read 15 Oct 2026 · salesforce.com

Documentation depth

Developer documentation covers setup, Sitemap configuration, event schemas, identity mapping, consent, campaign templates, APIs, and performance considerations.Read 15 Oct 2026 · developer.salesforce.com

Email support

Email content and offers can adapt from connected customer data at send time.Read 15 Oct 2026 · salesforce.com

Event API

The Event API accepts event data and can return campaign data, while Salesforce directs mobile event processing to the Mobile SDK instead.Read 15 Oct 2026 · developer.salesforce.com

Experimentation

The platform supports A/B and multivariate testing with automatic cohort assignment, live measurement, and winner surfacing.Read 15 Oct 2026 · salesforce.com

License model

Salesforce Personalization is a proprietary hosted Salesforce service; some accompanying public SDK repositories use BSD-3-Clause licensing.Read 15 Oct 2026 · github.com

Limit: enterprise price commitment

Questera identifies the published $8,000-per-org monthly price as a large commitment, particularly for buyers that do not already run Salesforce Marketing Cloud.Read 15 Oct 2026 · questera.ai

Limit: implementation effort

StayModern reports that documented deployments can require significant setup effort and that real-time processing may sometimes lag under heavy data loads.Read 15 Oct 2026 · staymodern.ai

Limit: instrumentation dependency

SigmaDax notes that decision quality depends on consistent event instrumentation and governance of identity and consent signals.Read 15 Oct 2026 · sigmadax.com

Limit: usability and switching

Gartner reviewers repeatedly describe the interface as difficult and switching between Salesforce and Marketing Cloud as unintuitive.Read 15 Oct 2026 · gartner.com

Mobile SDK repositories

Salesforce publishes official iOS, Android, React Native, and Flutter Personalization SDK repositories under its marketing-cloud GitHub organization.Read 15 Oct 2026 · github.com

Mobile support

A unified SDK supports personalized content on web, native iOS, and native Android applications.Read 15 Oct 2026 · salesforce.com

Notable news: pricing

Salesforce announced updated product packaging and pricing on June 17, 2025, including new Agentforce add-ons and planned average 6% increases for selected Enterprise and Unlimited editions.Read 15 Oct 2026 · salesforce.com

Offer decisioning

Real-time decisioning evaluates browsing behavior, prior engagement, and live intent to select offers for individuals.Read 15 Oct 2026 · salesforce.com

Praise: AI and integration

Gartner reviewers repeatedly praise advanced AI, native Salesforce CRM integration, and multi-channel personalization capabilities.Read 15 Oct 2026 · gartner.com

Praise: ecosystem fit

TechTarget describes Marketing Cloud Personalization as especially suitable for B2B teams already using Agentforce Marketing and Sales because it reuses Data 360 audience profiles.Read 15 Oct 2026 · techtarget.com

Public REST API

The Personalization REST API can create and update users, accounts, behavioral events, historical transactions, products, and content catalog data.Read 15 Oct 2026 · help.salesforce.com

Rating on Apple App Store

4.8 out of 5 from 354K ratings for the Salesforce mobile appRead 15 Oct 2026 · apps.apple.com

Rating on Gartner Peer Insights

4.0 out of 5 from 60 reviewsRead 15 Oct 2026 · gartner.com

Rating on GetApp

4.2 out of 5 from 524 reviews for Salesforce Marketing CloudRead 15 Oct 2026 · getapp.co.uk

Rating on Google Play

3.5 out of 5 from 59.9K reviews for the Salesforce mobile appRead 15 Oct 2026 · play.google.com

Recommendations

Embedded AI generates product and content recommendations across channels and business units.Read 15 Oct 2026 · salesforce.com

Salesforce integrations

Personalization decisioning can be used with Agentforce, Service Cloud, Sales Cloud, and Loyalty Cloud.Read 15 Oct 2026 · salesforce.com

SDK extensions

The web SDK supports reusable Gears extensions and Handlebars templates for custom campaign rendering.Read 15 Oct 2026 · developer.salesforce.com

Security documentation

Salesforce provides SPARC, notices and license information, infrastructure and subprocessors, trusted AI resources, and product terms through its trust documentation.Read 15 Oct 2026 · salesforce.com

System requirements

Salesforce requires a supported modern browser, JavaScript, cookies, TLS 1.2 or 1.3, and at least 1024 by 768 screen resolution for all features.Read 15 Oct 2026 · help.salesforce.com

Web SDK

The Salesforce Interactions SDK captures website events, manages identity and cookies, handles consent, and renders personalization campaigns.Read 15 Oct 2026 · developer.salesforce.com

Plans and prices

Every Salesforce Personalization plan and price →

Where Specifiction places it

• Personalization Engines#5 of 208.0
• Personalization Software#7 of 258.3
• Email Personalization Software#8 of 238.2
• Website Personalization Software#11 of 308.0