Braze vs Salesforce Personalization
Braze
braze.comSalesforce Personalization
salesforce.comSide by side
| Figure | Braze | Salesforce Personalization |
|---|---|---|
| Price from | — | $8,000/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Personalization Engines | 8.4 (#2) | 8.0 (#5) |
| Headquarters | New York, New York, USA | San Francisco, California, United States |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
Salesforce Personalization
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Salesforce Personalization
Salesforce Personalization has no write-up on Specifiction yet; its figures are above.