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Listrak

listrak.com

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Spec score 7.9 #6 of 20 in Personalization Engines

What it is

Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.

Spec sheet

What it does
Listrak combines customer data, identity resolution, and cross-channel marketing engagement in a platform designed for retailers and ecommerce brands.Read 9 Oct 2026 · listrak.com
Product
Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands.Read 10 Oct 2026 · listrak.com
Integrations
Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations.Read 10 Oct 2026 · listrak.com
Security
The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256.Read 10 Oct 2026 · gxp.listrak.com
Support
Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time.Read 10 Oct 2026 · listrak.com
Headquarters
Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543.Read 9 Oct 2026 · listrak.com
AI and personalization
Features include AI-powered product and content recommendations, predictive segmentation, send-time optimization, and dynamic content.Read 10 Oct 2026 · listrak.com
AI features
Listrak Intelligence includes AI-powered product and content recommendations, predictive segmentation, an SMS assistant, replenishment, send-time optimization, dynamic content, and coupon management.Read 9 Oct 2026 · listrak.com
Analytics
Reporting includes campaign, journey, mobile, email, deliverability, and revenue performance measurements.Read 10 Oct 2026 · listrak.com
Authentication
The security policy describes SAML single sign-on, mandatory two-factor authentication for platform login, and account lockout after repeated failed attempts.Read 10 Oct 2026 · gxp.listrak.com
Automation
Journey Hub supports cross-channel journeys and triggered campaigns, including abandonment and replenishment messaging.Read 10 Oct 2026 · listrak.com
Channels
The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences.Read 10 Oct 2026 · listrak.com
Company history
Listrak says it was established in 1999.Read 10 Oct 2026 · sms.listrak.com
Compliance support
Listrak says its team provides strategic guidance, compliance expertise, and ongoing support to clients.Read 9 Oct 2026 · listrak.com
CRM integrations
multipleRead 20 Sep 2026 · listrak.com
Customer data
Listrak unifies customer data and identities into profiles used for segmentation and cross-channel activation.Read 10 Oct 2026 · listrak.com
Customer journeys
YesRead 20 Sep 2026 · listrak.com
Developer access
Developer tools include REST APIs, JavaScript website integrations, webhooks, and developer documentation.Read 10 Oct 2026 · listrak.com
Email automation
YesRead 20 Sep 2026 · listrak.com
Email compliance
The email platform page lists compliance support for GDPR, CCPA, CAN-SPAM, and evolving privacy requirements.Read 10 Oct 2026 · listrak.com
Journey automation
Journey automation includes welcome and activation, cart and browse abandonment, loyalty and post-purchase journeys, replenishment, product alerts, transactional messages, and custom events.Read 9 Oct 2026 · listrak.com
Lead capture forms
YesRead 20 Sep 2026 · listrak.com
Lead scoring
YesRead 20 Sep 2026 · listrak.com
Personalization tools
Experience Builder supports personalized popups, real-time targeting, content customization, experimentation, landing pages, and preference centers.Read 9 Oct 2026 · listrak.com
Pricing and trial
The opened official pages direct visitors to talk to an expert or get a demo and do not state plan prices or trial terms.Read 9 Oct 2026 · listrak.com
Security and scale
Listrak says its owned infrastructure delivers billions of cross-channel messages and is designed for reliability, security, and scalability.Read 9 Oct 2026 · listrak.com
Who it serves
Listrak describes its platform as purpose-built for leading retailers and ecommerce brands.Read 10 Oct 2026 · listrak.com

Plans and prices

Experience Builder Priced on request Standard, Plus, and Premium tiers · pricing tailored to your program Read 10 Oct 2026 · listrak.com
Listrak platform Priced on request Pricing details provided by contacting Listrak or requesting a demo Read 10 Oct 2026 · listrak.com

Every Listrak plan and price →

Strong points and limits

Strong points

  • Supports email, mobile, web, push, and social audiences
  • Automates abandonment and replenishment journeys
  • Provides AI recommendations and predictive segmentation
  • Offers commerce, CRM, CDP, and loyalty integrations
  • Includes REST APIs, JavaScript, and webhooks

Limits

  • Pricing is available only on request
  • No trial terms are listed
  • Platform is purpose-built for retailers and ecommerce brands
  • Advanced features span multiple product areas

Who it suits

Listrak is designed for retailers and ecommerce brands needing customer data, journey automation, personalization, and cross-channel engagement. Technical teams can use its APIs, JavaScript integrations, and webhooks.

Verdict

Listrak brings customer data, cross-channel messaging, journey automation, personalization, and reporting into one platform. Buyers must contact Listrak or request a demo for pricing and any trial details.

Where Specifiction places it

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