Best Email Marketing Software in 2026
Updated
In short: AWeber is ranked #1 of 189 as of 8 October 2026, ahead of GetResponse and Twilio Segment. The best-ranked option with a free plan is Twilio Segment. The lowest first paid tier on this page is AWeber at $4.99/mo.
Email marketing tools help you plan campaigns, organize subscribers and automate follow-up. Compared on audience segmentation, email automation and A/B testing, these options also differ in landing pages and native integrations. Monthly send limits and subscriber limits can help you judge whether the listed capacity suits your audience; free plans and paid starting prices give cost context. AWeber, GetResponse and Twilio Segment are among the entries to compare. Think about how you segment contacts, which campaign steps you want automated and what integrations fit your workflow, then weigh those needs against the listed features and limits.
189 email marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
189ranked
23free plans on this page
$4.99/molowest paid tier
8 Oct 2026last checked
Input list Email Marketing Software 25 channels on this page · 134 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromSubscriber limitMonthly send limitEmail automationAudience segmentationLanding pagesA/B testing Spec sheet Score
01 AWeber Free planYesPaid from$12.49/moSubscriber limit500 contactsMonthly send limit5,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 8/8spec lines stated 7.4
02 GetResponse Free planYesPaid from$15.58/moSubscriber limit1,000 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 7/8spec lines stated 7.4
03 Twilio Segment Free planNoPaid from$19.95/moSubscriber limitnot statedMonthly send limit50,000 emails/moEmail automationnot statedAudience segmentationnot statedLanding pagesnot statedA/B testingnot stated 3/8spec lines stated 7.4
04 DirectIQ Free planYesPaid from$19/moSubscriber limit3,000 contactsMonthly send limit18,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 8/8spec lines stated 7.2
05 Mailchimp Free planYesPaid fromnot statedSubscriber limit500 contactsMonthly send limit5,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 7/8spec lines stated 7.2
06 Mailjet Free planYesPaid fromnot statedSubscriber limit2,000 contactsMonthly send limit8,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 7/8spec lines stated 7.1
07 Twilio SendGrid Free planNoPaid from$19.95/moSubscriber limitnot statedMonthly send limitnot statedEmail automationnot statedAudience segmentationnot statedLanding pagesnot statedA/B testingnot stated 2/8spec lines stated 7.1
08 ActiveCampaign Free planNoPaid fromnot statedSubscriber limitnot statedMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 5/8spec lines stated 7.0
09 Direct Mail Free planYesPaid fromnot statedSubscriber limit500 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesYesA/B testingnot stated 5/8spec lines stated 7.0
10 listmonk Free planYesPaid fromnot statedSubscriber limitnot statedMonthly send limitnot statedEmail automationnot statedAudience segmentationnot statedLanding pagesnot statedA/B testingnot stated 1/8spec lines stated 7.0
11 OpenEMM Free planYesPaid fromnot statedSubscriber limitnot statedMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 5/8spec lines stated 7.0
12 SendPulse Free planYesPaid from$9.6/moSubscriber limit500 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesNoA/B testingYes 7/8spec lines stated 7.0
13 Substack Free planYesPaid fromnot statedSubscriber limitnot statedMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingnot stated 3/8spec lines stated 7.0
14 Brevo Conversations Free planYesPaid from$9/moSubscriber limitnot statedMonthly send limit5,000 emails/moEmail automationnot statedAudience segmentationnot statedLanding pagesnot statedA/B testingnot stated 3/8spec lines stated 6.9
15 JetEmail Free planYesPaid from$29/moSubscriber limit5,000 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingnot stated 5/8spec lines stated 6.9
16 Klaviyo Free planYesPaid fromnot statedSubscriber limitnot statedMonthly send limit15,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 6/8spec lines stated 6.9
17 Loops Free planYesPaid from$49/moSubscriber limit5,000 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingYes 6/8spec lines stated 6.9
18 MailerLite Free planYesPaid from$12/moSubscriber limit500 contactsMonthly send limit5,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 8/8spec lines stated 6.9
19 PushOwl Free planYesPaid from$19/moSubscriber limitnot statedMonthly send limit5,000 emails/moEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingYes 6/8spec lines stated 6.9
20 Sender Free planYesPaid fromnot statedSubscriber limit500 contactsMonthly send limit6,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 7/8spec lines stated 6.9
21 Zoho Campaigns Free planYesPaid fromnot statedSubscriber limit500 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingYes 5/8spec lines stated 6.9
22 arrobaMail Free planYesPaid fromnot statedSubscriber limit10,000 contactsMonthly send limit2,000 emails/moEmail automationYesAudience segmentationYesLanding pagesnot statedA/B testingYes 6/8spec lines stated 6.8
23 Blazon Free planYesPaid fromnot statedSubscriber limit2,500 contactsMonthly send limitnot statedEmail automationYesAudience segmentationYesLanding pagesYesA/B testingnot stated 5/8spec lines stated 6.8
24 EngageBay Free planYesPaid fromnot statedSubscriber limitnot statedMonthly send limitnot statedEmail automationnot statedAudience segmentationnot statedLanding pagesnot statedA/B testingnot stated 1/8spec lines stated 6.8
25 Mailsoftly Free planYesPaid from$15/moSubscriber limit1,000 contactsMonthly send limit10,000 emails/moEmail automationYesAudience segmentationYesLanding pagesYesA/B testingYes 8/8spec lines stated 6.8
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Subscriber limit | Monthly send limit |
|---|---|---|---|---|---|---|---|---|
| 1 | AWeber | 7.4 | Free plan | $4.99/mo | Yes | 12.49 /mo | 500 contacts | 5,000 emails/mo |
| 2 | GetResponse | 7.4 | No | $1915.58/mo | Yes | 15.58 /mo | 1,000 contacts | — |
| 3 | Twilio Segment | 7.4 | Free plan | $120/mo | No | 19.95 /mo | — | 50,000 emails/mo |
| 4 | DirectIQ | 7.2 | Free plan | $19/mo | Yes | 19 /mo | 3,000 contacts | 18,000 emails/mo |
| 5 | Mailchimp | 7.2 | Free plan | Free | Yes | — | 500 contacts | 5,000 emails/mo |
| 6 | Mailjet | 7.1 | Free plan | $9/mo | Yes | — | 2,000 contacts | 8,000 emails/mo |
| 7 | Twilio SendGrid | 7.1 | Free plan | $19.95/mo | No | 19.95 /mo | — | — |
| 8 | ActiveCampaign | 7.0 | No | — | No | — | — | — |
| 9 | Direct Mail | 7.0 | Free plan | Free | Yes | — | 500 contacts | — |
| 10 | listmonk | 7.0 | Free plan | Free | Yes | — | — | — |
| 11 | OpenEMM | 7.0 | Free plan | Free | Yes | — | — | — |
| 12 | SendPulse | 7.0 | Free plan | $9.60/mo | Yes | 9.6 /mo | 500 contacts | — |
| 13 | Substack | 7.0 | Free plan | Free | Yes | — | — | — |
| 14 | Brevo Conversations | 6.9 | Free plan | $15/mo | Yes | 9 /mo | — | 5,000 emails/mo |
| 15 | JetEmail | 6.9 | Free plan | $10/mo | Yes | 29 /mo | 5,000 contacts | — |
| 16 | Klaviyo | 6.9 | Free plan | Free | Yes | — | — | 15,000 emails/mo |
| 17 | Loops | 6.9 | Free plan | $49/mo | Yes | 49 /mo | 5,000 contacts | — |
| 18 | MailerLite | 6.9 | Free plan | $12/mo | Yes | 12 /mo | 500 contacts | 5,000 emails/mo |
| 19 | PushOwl | 6.9 | Free plan | $19/mo | Yes | 19 /mo | — | 5,000 emails/mo |
| 20 | Sender | 6.9 | Free plan | $6.30/mo | Yes | — | 500 contacts | 6,000 emails/mo |
| 21 | Zoho Campaigns | 6.9 | Free plan | Free | Yes | — | 500 contacts | — |
| 22 | arrobaMail | 6.8 | Free plan | ARS 5,290/mo | Yes | — | 10,000 contacts | 2,000 emails/mo |
| 23 | Blazon | 6.8 | Free plan | ZAR 285/mo | Yes | — | 2,500 contacts | — |
| 24 | EngageBay | 6.8 | Free plan | $11.04/mo | Yes | — | — | — |
| 25 | Mailsoftly | 6.8 | Free plan | $15/mo | Yes | 15 /mo | 1,000 contacts | 10,000 emails/mo |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which email marketing software is ranked first on Specifiction?
AWeber is ranked #1 of 189 with a score of 7.4. GetResponse is second and Twilio Segment third.
How many of these have a free plan?
23 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, AWeber has the lowest first paid tier we found: $4.99/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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