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Kit

kit.com

From $32.50/mo Free plan WebiOSAPI
Visit kit.com
Spec score 9.2 #7 of 187 in Email marketing tools

What it is

Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.

Spec sheet

What it does
Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales.Read 15 Oct 2026 · kit.com
Intended users
Kit's site lists artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters, and YouTubers among its use cases.Read 12 Oct 2026 · kit.com
Free plan
YesRead 22 Sep 2026 · kit.com
Paid from
33Read 22 Sep 2026 · kit.com
API
Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools.Read 12 Oct 2026 · help.kit.com
Integrations
Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows.Read 15 Oct 2026 · help.kit.com
Security
Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords.Read 12 Oct 2026 · kit.com
Support
Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support.Read 15 Oct 2026 · help.kit.com
Founded
2013Read 23 Sep 2026 · kit.com
API authentication
API keys are available on every plan for direct integrations and personal automation, while public apps must use OAuth.Read 15 Oct 2026 · help.kit.com
API capabilities
The v4 API adds cursor pagination, bulk and asynchronous processing, richer broadcast HTML and subscriber statistics.Read 15 Oct 2026 · developers.kit.com
API versions
Kit API v4 is the current API, while v3 remains available as a legacy API that is no longer actively developed and may be deprecated.Read 15 Oct 2026 · help.kit.com
App Store listing
Apple lists Kit's free Craft + Commerce conference app for iPhone and iPad, but says it has too few ratings to display an overview and requires iOS 17 or later.Read 15 Oct 2026 · apps.apple.com
Audience growth
Kit offers landing pages, newsletter sites, forms, and creator recommendations to help creators attract subscribers.Read 12 Oct 2026 · kit.com
Automation templates
The template library includes scenarios such as welcoming subscribers, launching products, running paid newsletters and growing an audience.Read 15 Oct 2026 · help.kit.com
Automations
Kit's visual automation builder lets users map audience journeys and automate subscriber engagement.Read 12 Oct 2026 · kit.com
Commerce
Kit lets creators sell digital downloads, memberships, subscriptions and other products with automated fulfillment.Read 15 Oct 2026 · help.kit.com
Commerce fee
Kit states that selling through its commerce feature costs 3.5% plus $0.30 per transaction.Read 15 Oct 2026 · help.kit.com
Company founding and size
LinkedIn lists the privately held company as founded in 2013, headquartered in Boise, Idaho, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Company legal name
The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address.Read 15 Oct 2026 · kit.com
Company team
Kit's own About page says it has 114 team members across 86 cities and identifies Nathan Barry as founder and CEO.Read 15 Oct 2026 · kit.com
Deliverability security
Verified sending domains support SPF, DKIM and DMARC authentication for Kit messages.Read 15 Oct 2026 · help.kit.com
Developer documentation
The developer site documents broadcasts, subscriber management, tags, custom fields, purchase imports and app development.Read 15 Oct 2026 · developers.kit.com
Email and segmentation
Users can tag and segment subscribers by interests and behavior, then personalize emails for them.Read 12 Oct 2026 · kit.com
Email marketing
The product supports creator-focused email campaigns for marketing products and services.Read 15 Oct 2026 · kit.com
Extensibility limit
Kit says apps needing plugins, bulk endpoints and higher rate limits must be built as App Store apps rather than relying on personal API keys.Read 15 Oct 2026 · help.kit.com
Free-plan limits
The Free plan excludes visual automations, email sequences, rules and RSS campaigns, AI Connectors, paid App Store apps, and earning from Paid Recommendations.Read 12 Oct 2026 · help.kit.com
Funding and revenue
Axios reported in June 2026 that Kit had more than $50 million in prior-year revenue, served over 550,000 creators and had raised no outside funding.Read 15 Oct 2026 · axios.com
Independent Android app
The Google Play app Kit.com Manager says it is independent and not affiliated with, endorsed by or sponsored by Kit.com.Read 15 Oct 2026 · play.google.com
Integration examples
Kit announced integrations for HubSpot, Patreon, Luma and Eventbrite, with contact, membership, registration and purchase data synchronization.Read 15 Oct 2026 · kit.com
Landing pages and forms
Kit provides unlimited landing pages and forms on its Free plan.Read 15 Oct 2026 · kit.com
Limit: customer complaints
Trustpilot complaints include price increases, confusing billing, account closures, weak support responses, deliverability problems and missing functionality such as SMS or advanced compatibility.Read 15 Oct 2026 · trustpilot.com
Limit: editor and analytics
TechRadar found Kit's email editor has sparse layouts and limited templates, while lower tiers have thin analytics and 90-day reporting.Read 15 Oct 2026 · techradar.com
Limit: pricing
GetApp reviewers praise the free plan but some consider paid pricing expensive for small businesses and object to lower-tier feature limits.Read 15 Oct 2026 · getapp.com
Monetization
Kit supports selling digital products and subscriptions, and its site promotes paid newsletters and sponsorships.Read 12 Oct 2026 · kit.com
Notable news: 2026 launches
Kit's August 2026 product announcements included Subscriber Signals, Engagement Analytics, Kit MCP, newsletter sponsorships, abandoned checkout and a rebuilt landing-page editor.Read 15 Oct 2026 · kit.com
Notable news: New York studio
On June 11, 2026, Axios reported that Kit opened a 5,000-square-foot creator studio in Manhattan, its third after Boise and Chicago.Read 15 Oct 2026 · axios.com
Praise: ease of use
TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management.Read 15 Oct 2026 · trustradius.com
Praise: integrations
TrustRadius reviewers praise Kit for connecting smoothly with other tools and enabling complex automations.Read 15 Oct 2026 · trustradius.com
Praise: support
GetApp reviewers commonly describe Kit support as responsive, friendly and effective, while a minority report slow or automated replies.Read 15 Oct 2026 · getapp.com
Rating on Capterra
Capterra lists Kit at 4.6 out of 5 from 244 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
G2 lists Kit with 4.4 out of 5 stars from 236 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
GetApp lists Kit at 4.6 out of 5 from 244 verified reviews.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
Trustpilot lists Kit at 4.0 out of 5 from 160 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
TrustRadius gives ConvertKit 8.3 out of 10 from 40 reviews and ratings.Read 15 Oct 2026 · trustradius.com
Status
Kit's status page currently reports the API, application, marketing site, email sending, integrations and MCP as fully operational.Read 15 Oct 2026 · status.kit.com
Third-party app support
Kit says it does not provide support for third-party apps installed from its App Store.Read 12 Oct 2026 · help.kit.com
Visual Automations
Visual Automations create funnels that react to subscriber actions, send targeted content and apply tags or segments automatically.Read 15 Oct 2026 · help.kit.com

Plans and prices

Newsletter Free Free—up to 10,000 subscribers 10,000 subscribers · 1 basic Visual Automation Read 22 Sep 2026 · kit.com
Creator $33 a month $33/mo; $390 billed yearly 1,000 subscribers shown · visual automations · email sequences · Kit MCP · subject-line A/B tests · polls · remove branding · SMS · apps and integrations · RSS campaigns · 24/7 email and chat support Read 15 Oct 2026 · kit.com
Creator $390 a year $390 billed yearly—Save $78 per year price shown for 1,000 email subscribers · unlimited Visual Automations · unlimited email sequences · 24/7 email & chat support Read 12 Oct 2026 · kit.com
Pro $66 a month $66/mo shown with limited-time $50 offer; $593 billed first year 1,000 subscribers shown · everything in Creator · Subscriber Signals · Growth Concierge · engagement analytics · unlimited users · insights dashboard Read 15 Oct 2026 · kit.com
Pro $593 a year $593 billed first year—Save $355 first year* price shown for 1,000 email subscribers · unlimited users · advanced analytics and reporting · 24/7 priority email & chat support Read 12 Oct 2026 · kit.com
Free Free $0/mo Up to 10,000 subscribers · unlimited landing pages and forms · unlimited broadcasts · tagging and segmentation · digital products and subscriptions · A/B testing · API access Read 15 Oct 2026 · kit.com
Free Free $0/mo up to 10,000 subscribers · unlimited forms and landing pages · unlimited email broadcasts Read 12 Oct 2026 · kit.com

Every Kit plan and price →

Strong points and limits

Strong points

  • Free plan supports up to 10,000 subscribers
  • Unlimited email sending is listed
  • Audience tagging and segmentation support personalization
  • API access is available on the Free plan
  • Custom domains and newsletter websites are supported

Limits

  • Free plan excludes visual automations and email sequences
  • Free plan excludes paid App Store apps
  • Third-party App Store apps lack Kit support
  • Creator and Pro plans use a 1,000-subscriber basis

Who it suits

Kit is for creators such as artists, authors, bloggers, coaches, course creators, marketers, musicians, podcasters, and YouTubers. It suits people combining newsletters with subscriptions, products, sponsorships, or API connections.

Kit in depth

Read the full write-up

Kit is an email-first platform for creators who want subscriber growth, publishing, automation and revenue tools in one service. It is strongest for newsletter operators and independent creators building a business around an audience; teams wanting only a conventional mailing tool may find its creator focus unnecessary. The free tier is unusually generous on subscribers and sends, but advanced automation and some monetization options require paid plans.

Overview

Kit brings audience acquisition, email communication, audience organization and creator monetization together. Landing pages, forms, a newsletter website and creator recommendations provide several routes to attract subscribers. Tags and behavioral or interest-based segments let creators target messages rather than treating every subscriber alike.

The service also supports digital products, subscriptions, paid newsletters and sponsorships. Its App Store covers e-commerce, memberships and courses, analytics, CRM and workflow categories, while API V4 enables workflow automation and third-party integrations. API access is included on the Free plan. Kit does not provide support for third-party apps installed through the App Store, so those integrations introduce a separate support responsibility.

Key features

Audience growth and publishing

Unlimited forms and landing pages are useful when a creator runs several acquisition campaigns or lead magnets. A newsletter website gives an email publication a dedicated home, and custom domains support a more independent brand presence. Unlimited email broadcasts remove a stated send-count ceiling, making the free tier practical for frequent publishing.

Segmentation and automation

Tags and segments can reflect interests and behavior, allowing more relevant messages and audience management. The visual automation builder maps subscriber journeys and automates engagement, but visual automations, email sequences, rules and RSS campaigns are excluded from the Free plan. That makes the no-cost tier suitable for broadcasts and list growth, not for sophisticated lifecycle programs.

Monetization and integrations

Digital products, subscriptions, paid newsletters and sponsorships give creators multiple revenue paths alongside their email list. The App Store broadens the service into commerce, courses, analytics, CRM and workflows. Paid App Store apps and earning from Paid Recommendations are unavailable on the Free plan, so a creator expecting a fully open monetization ecosystem must budget for a paid tier and possibly third-party app costs.

Security and support

Kit uses AWS for infrastructure, Cloudflare for CDN and DNS, TLS for data in transit and one-way database encryption for passwords. Support is provided on every plan; Free-plan requests are answered in received order within 24 hours. That is a clear baseline for solo creators, although App Store applications remain outside Kit’s support scope.

Pricing

Kit uses a freemium model. The Free plan costs $0/mo and supports up to 10,000 subscribers, unlimited forms and landing pages, unlimited email broadcasts, a newsletter website, custom domains, paid subscriptions and API access. It excludes the visual automation and monetization features noted above, so it fits an early-stage publisher whose priority is collecting subscribers and sending broadcasts.

The Newsletter plan is also free, capped at 10,000 subscribers, and includes one basic Visual Automation. It is the logical choice for a creator who needs a small amount of journey automation without moving to a paid subscription, though the other Free-plan exclusions still matter.

Creator costs $33.00 per month, billed for 1,000 email subscribers, and Pro costs $66.00 per month on the same 1,000-subscriber basis. These paid plans are aimed at creators who need the automation and earning capabilities removed from free service; the listed subscriber basis means growing lists can affect the bill. Kit also advertises a 14-day trial, giving prospective paid users a short evaluation window.

Platforms

Kit runs on the web and provides an API. Its web-first delivery suits creators managing a publication from a browser, while API V4 supports connected workflows and integrations.

Who it's for

Kit is designed for artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters and YouTubers. It is particularly well matched to an individual or small creator business that wants subscriber acquisition, targeted email, products or subscriptions and sponsorship opportunities in one place. A publisher needing only basic campaigns can use the free allowance effectively; an operation dependent on advanced sequences, rules or RSS automation should plan for paid service.

Pros and cons

Pros: Up to 10,000 free subscribers, unlimited broadcasts, forms and landing pages make list building inexpensive at small scale.

Pros: Segmentation, creator-focused monetization, recommendations, sponsorships and API access connect publishing with revenue and integrations.

Pros: Support exists on every plan, with a stated 24-hour response window for Free requests.

Cons: The Free plan omits visual automations, sequences, rules, RSS campaigns, AI Connectors, paid App Store apps and Paid Recommendations earnings.

Cons: Paid pricing is attached to a 1,000-subscriber basis, so cost can rise as an audience grows.

Cons: Kit will not support third-party App Store applications, leaving integration troubleshooting to those providers.

Alternatives

Choose phpList if self-hosting and Linux support matter more than Kit’s creator monetization; its Forever Free plan allows unlimited subscribers but only 300 messages. Curated suits a smaller publication with a free tier for up to 1,500 subscribers and a $39 monthly 1,501–2,500 tier. Choose listmonk when free, open-source AGPLv3 software and self-hosting are the priority.

Substack is the simpler choice for starting a publication with no platform fees, tiers or contracts. Sympa fits organizations prepared to administer their own mail, database and web-server components. Email Fast is preferable when a permanent free plan with 2,500 emails per month and unlimited contacts is the key constraint. Audienceful offers a free tier for 1,000 contacts and one automated journey, making it an option for smaller automated programs. Dada Mail is another self-hosted email alternative.

Verdict

Kit is a strong choice for creators turning an email audience into a publishing and revenue business. Its free 10,000-subscriber allowance, unlimited broadcasts, segmentation, monetization and API access give a new publication substantial room to grow. Look elsewhere if you need advanced automation without paying, a general-purpose team mailing system, or vendor support for every third-party integration.

Verdict

Kit brings publishing, audience management, monetization, integrations, and API access into one creator-focused service. Check the Free plan exclusions and the subscriber basis attached to paid plans.

Where Specifiction places it

Alternatives to KitAll alternatives →