Mailchimp

Spec sheet

What it does

Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations.Read 14 Oct 2026 · mailchimp.com

Free plan

YesRead 20 Sep 2026 · mailchimp.com

API

Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.Read 14 Oct 2026 · mailchimp.com

Integrations

Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.Read 14 Oct 2026 · mailchimp.com

Security

Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT.Read 14 Oct 2026 · mailchimp.com

Support

Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.Read 14 Oct 2026 · mailchimp.com

Headquarters

Atlanta, USARead 23 Sep 2026 · mailchimp.com

Founded

2001Read 23 Sep 2026 · mailchimp.com

A/B testing

A/B testing is offered for testing and optimizing email campaigns.Read 14 Oct 2026 · mailchimp.com

A/B testing

YesRead 20 Sep 2026 · mailchimp.com

Analytics

Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.Read 14 Oct 2026 · mailchimp.com

API changelog

The release notes record a 2025 Transactional API status-page addition and beta Audiences endpoints for SMS-only contacts.Read 14 Oct 2026 · mailchimp.com

API documentation

Developer documentation includes API references, guides, integration guidance, webhooks and release notes.Read 14 Oct 2026 · mailchimp.com

Audience management

Audience tools include segmentation, behavioral targeting, tags, customer profiles and sign-up forms.Read 14 Oct 2026 · mailchimp.com

Audience segmentation

YesRead 20 Sep 2026 · mailchimp.com

Automation

Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.Read 14 Oct 2026 · mailchimp.com

Company history

Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius.Read 14 Oct 2026 · mailchimp.com

Company size

LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees.Read 14 Oct 2026 · ch.linkedin.com

Content and AI

Mailchimp provides templates, dynamic content, generative AI, subject-line assistance and content-asset management.Read 14 Oct 2026 · mailchimp.com

Email automation

YesRead 20 Sep 2026 · mailchimp.com

Email marketing

The product sends personalized email campaigns and provides campaign creation tools.Read 14 Oct 2026 · mailchimp.com

Landing pages

YesRead 20 Sep 2026 · mailchimp.com

Licence and hosting

Mailchimp is a proprietary hosted service governed by Mailchimp terms; its official client libraries are separate code releases and the service is not offered for self-hosting.Read 14 Oct 2026 · mailchimp.com

Limit: free tier support

An Apple App Store reviewer says free-tier support was difficult to access and criticized reductions to free-plan benefits.Read 14 Oct 2026 · apps.apple.com

Limit: pricing and advanced features

Independent reviewers say pricing rises as contact lists grow and advanced automation or deeper segmentation may require higher tiers.Read 14 Oct 2026 · techradar.com

Limit: support and account access

Trustpilot reviews repeatedly report slow or unhelpful support, account lockouts, billing disputes and difficulty reaching a human.Read 14 Oct 2026 · trustpilot.com

Monthly send limit

5000Read 20 Sep 2026 · mailchimp.com

Native integrations

300Read 20 Sep 2026 · mailchimp.com

Notable product news

Mailchimp announced a Claude connector on May 18, 2026, adding Claude alongside ChatGPT for creating email and SMS campaigns.Read 14 Oct 2026 · mailchimp.com

Owner and acquisition

Intuit announced a planned acquisition of Mailchimp for approximately $12 billion on September 13, 2021.Read 14 Oct 2026 · investors.intuit.com

Praise: builder and reporting

Gartner reviewers highlight the drag-and-drop builder, segmentation, analytics dashboard, automation and broad integrations.Read 14 Oct 2026 · gartner.com

Praise: ease of use

G2 reviewers praise Mailchimp as easy to use with professional templates that make readable business emails quick to create.Read 14 Oct 2026 · g2.com

Python requirements

The official Python client documents Python 2.7 and 3.4+ and installation through pip or setuptools.Read 14 Oct 2026 · github.com

Rating on Apple App Store

4.9 out of 5 from 52K ratingsRead 14 Oct 2026 · apps.apple.com

Rating on Capterra

4.5 out of 5 from 17,528 reviewsRead 14 Oct 2026 · capterra.com

Rating on G2

4.3 out of 5 from 18,430 reviewsRead 14 Oct 2026 · g2.com

Rating on Gartner Peer Insights

4.4 out of 5 from 1,260 ratingsRead 14 Oct 2026 · gartner.com

Rating on Google Play

4.7 out of 5 from 24.1K reviewsRead 14 Oct 2026 · play.google.com

Rating on Software Advice

4.5 out of 5 from 17,681 reviewsRead 14 Oct 2026 · softwareadvice.com

Rating on Trustpilot

2.5 out of 5 from 1,522 reviewsRead 14 Oct 2026 · trustpilot.com

Rating on TrustRadius

8.4 out of 10 from 2,886 reviews and ratingsRead 14 Oct 2026 · trustradius.com

SDKs

Official client libraries cover TypeScript, Python, Go, Java, C#, PHP, Ruby, Swift and Rust; mobile SDKs target iOS and Android.Read 14 Oct 2026 · mailchimp.com

SMS

SMS marketing is available as an add-on for paid plans in selected markets after application and approval.Read 14 Oct 2026 · mailchimp.com

Subscriber limit

500Read 20 Sep 2026 · mailchimp.com

Plans and prices

Every Mailchimp plan and price →

Where Specifiction places it

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