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Marketing

Best Marketing Automation Software in 2026

Marketing workflows may involve capturing leads, coordinating messages, and guiding customer journeys. Compare email automation and customer journeys alongside CRM integrations, lead capture forms, and lead scoring to focus on the capabilities relevant to your work.

  1. 01 HubSpot Marketing Hub
    From $7/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 Mailchimp
    From $13/mo Free plan Web · iOS · Android · API
    9.3 Visit Specs
  3. 03 GetResponse

    GetResponse suits marketers who need email automation, audience segmentation, and landing pages alongside ecommerce or messaging tools.

    From $1,915.58/mo Free trial Web · iOS · Android · API
    9.2 Visit Specs
  4. 04 Mautic

    Mautic suits marketers who need campaign automation, lead scoring, and forms, from freelancers to larger organizations.

    From €247.50/mo Free plan Web · API · Self-hosted
    9.2 Visit Specs
  5. 05 E-goi

    E-goi suits marketers choosing between a free subscriber allowance, monthly contact plans or prepaid email sending.

    Free plan Web · iOS · Android · API
    9.2 Visit Specs
  6. 06 SendPulse

    SendPulse suits teams that want email automation, audience segmentation, and A/B testing across web and mobile.

    From $9.60/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  7. 07 Freshmarketer

    Freshmarketer is aimed at sales and marketing teams working to attract, nurture, and convert customers.

    From $15/mo Free plan Web · API
    9.1 Visit Specs
  8. 08 Manago AI (formerly SALESmanago)

    Manago AI is aimed at e-commerce businesses building customer profiles and cross-channel campaigns.

    From €30/mo Free plan Web · iOS · Android · API
    9.1 Visit Specs
  9. 09 Aritic PinPoint

    It suits B2B companies looking to coordinate campaigns, lead management, and conversion activities.

    From $19/mo Free plan Web · iOS · Android · API
    9.1 Visit Specs
  10. 10 Twilio Segment
    From $120/mo Free plan Web · iOS · Android · API
    9.0 Visit Specs
  11. 11 ActiveTrail
    From $9/mo Free trial Web · iOS · Android · API
    8.9 Visit Specs
  12. 12 Intempt Marketing

    It suits marketing teams that want personalization, multi-channel journeys, experiments, recommendations, and automated campaigns to draw on one customer profile.

    From $24/mo Free plan Web · Windows · macOS · iOS
    8.9 Visit Specs
  13. 13 Systeme.io

    It suits online entrepreneurs looking to manage funnels, email, courses, and automation together.

    From $17/mo Free plan Web · API
    8.8 Visit Specs
  14. 14 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  15. 15 Klaviyo

    Klaviyo suits organizations managing customer outreach across multiple marketing channels, and developers building related integrations.

    Free plan Web
    8.6 Visit Specs
  16. 16 CleverTap

    CleverTap suits teams coordinating customer messaging, analytics, and journeys across multiple channels.

    From $85/mo Free trial Web · iOS · Android · API
    8.6 Visit Specs
  17. 17 Oracle Responsys
    From $0.17/mo Web · iOS · Android · API
    8.6 Visit Specs
  18. 18 Maropost Marketing Cloud

    It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

    From $29/mo Free trial Web · API
    8.6 Visit Specs
  19. 19 EngageBay

    EngageBay suits teams looking for CRM, marketing, live chat, and helpdesk tools in one browser-based platform.

    From $11.04/mo Free plan Web
    8.6 Visit Specs
  20. 20 Encharge
    From $79/mo Free trial Web · API
    8.6 Visit Specs
  21. 21 Kizen
    From $10/mo Free trial Web · iOS · Android · API
    8.6 Visit Specs
  22. 22 Brevo Conversations

    It suits teams needing website chat, live-agent conversations, and visitor tracking across web and mobile.

    From $15/mo Free plan Web · iOS · Android · API
    8.6 Visit Specs
  23. 23 Braze

    Braze is aimed at companies building customer engagement programs, from startups to scaling businesses and global enterprises.

    Free trial Web · iOS · Android · API
    8.5 Visit Specs
  24. 24 Salesforce Marketing Cloud Account Engagement
    From $1,250/mo Web · API
    8.5 Visit Specs
  25. 25 Creatio Marketing
    From $15/mo Web · iOS · Android · API
    8.5 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Included contacts and free-plan availability provide access details, while paid-from pricing gives another cost point to consider. HubSpot Marketing Hub, GetResponse, and Freshmarketer are the first entries, with Intempt Marketing and Zoho Marketing Automation following. Whether your priorities are lead management, customer data connections, or automated communications, use the listed features and plan details to compare how each option fits.

Compare HubSpot Marketing Hub and Mailchimp Get a place on this list

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