Best Marketing Automation Software in 2026
Updated
Marketing workflows may involve capturing leads, coordinating messages, and guiding customer journeys. Compare email automation and customer journeys alongside CRM integrations, lead capture forms, and lead scoring to focus on the capabilities relevant to your work. Included contacts and free-plan availability provide access details, while paid-from pricing gives another cost point to consider. HubSpot Marketing Hub, GetResponse, and Freshmarketer are the first entries, with Intempt Marketing and Zoho Marketing Automation following. Whether your priorities are lead management, customer data connections, or automated communications, use the listed features and plan details to compare how each option fits.
131ranked
9free plans on this page
$9/molowest paid tier
9 Oct 2026last checked
Input list Marketing Automation Software 25 channels on this page · 118 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts Spec sheet Score
01 Freshmarketer Free planYesPaid from$15/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts100 contacts 8/8spec lines stated 8.8
02 GetResponse Free planYesPaid from$15.58/moEmail automationYesCustomer journeysYesLead scoringnot statedLead capture formsYesCRM integrationsSalesforce; Microsoft Dynamics 365Included contactsnot stated 6/8spec lines stated 8.7
03 Mautic Free planYesPaid from$247.50/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts50,000 contacts 8/8spec lines stated 8.7
04 Braze Free plannot statedPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnot statedIncluded contactsnot stated 4/8spec lines stated 8.5
05 Mailchimp Free planYesPaid fromnot statedEmail automationYesCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 2/8spec lines stated 8.5
06 Manago AI (formerly SALESmanago) Free planNoPaid fromnot statedEmail automationnot statedCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 1/8spec lines stated 8.5
07 ActiveCampaign Free planNoPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnot statedIncluded contactsnot stated 5/8spec lines stated 8.4
08 Klaviyo Free planYesPaid fromnot statedEmail automationYesCustomer journeysnot statedLead scoringnot statedLead capture formsYesCRM integrationsnot statedIncluded contacts250 contacts 4/8spec lines stated 8.3
09 Twilio Segment Free planYesPaid from$120/moEmail automationnot statedCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 2/8spec lines stated 8.1
10 SAS Customer Intelligence 360 Free plannot statedPaid fromnot statedEmail automationnot statedCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 0/8spec lines stated 8.0
11 Zoho Marketing Automation Free planNoPaid from$14/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts1,000 contacts 8/8spec lines stated 8.0
12 Insider One Free plannot statedPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 8.0
13 CleverTap Free planNoPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringnot statedLead capture formsYesCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 8.0
14 Iterable Free plannot statedPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 7.9
15 WebEngage Free plannot statedPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 7.9
16 Adobe Marketo Engage Free planNoPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contactsnot stated 6/8spec lines stated 7.8
17 SendPulse Free planYesPaid from$9.60/moEmail automationYesCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 3/8spec lines stated 7.8
18 Intempt Marketing Free planYesPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsnot statedCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 7.8
19 Freshsales Free planYesPaid from$15/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts100 contacts 8/8spec lines stated 7.8
20 Salesforce Marketing Cloud Engagement Free planNoPaid from$2,000/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts15,000 contacts 8/8spec lines stated 7.7
21 Salesforce Marketing Cloud Account Engagement Free planNoPaid from$1,250/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts10,000 contacts 8/8spec lines stated 7.7
22 Optimove Free plannot statedPaid fromnot statedEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contactsnot stated 5/8spec lines stated 7.7
23 Ometria Free plannot statedPaid fromnot statedEmail automationnot statedCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 0/8spec lines stated 7.7
24 Cordial Free plannot statedPaid fromnot statedEmail automationnot statedCustomer journeysnot statedLead scoringnot statedLead capture formsnot statedCRM integrationsnot statedIncluded contactsnot stated 0/8spec lines stated 7.6
25 EngageBay Free planYesPaid from$12.74/moEmail automationYesCustomer journeysnot statedLead scoringYesLead capture formsYesCRM integrationsHubSpot, Salesforce, and CSV importsIncluded contacts250 contacts 7/8spec lines stated 7.6
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 1 | Freshmarketer | 8.8 | Free plan | $15/mo | Yes | $15/mo | Yes | Yes |
| 2 | GetResponse | 8.7 | No | $1915.58/mo | Yes | $15.58/mo | Yes | Yes |
| 3 | Mautic | 8.7 | Free plan | €247.50/mo | Yes | $247.50/mo | Yes | Yes |
| 4 | Braze | 8.5 | No | — | — | — | Yes | Yes |
| 5 | Mailchimp | 8.5 | Free plan | Free | Yes | — | Yes | — |
| 6 | Manago AI (formerly SALESmanago) | 8.5 | No | — | No | — | — | — |
| 7 | ActiveCampaign | 8.4 | No | — | No | — | Yes | Yes |
| 8 | Klaviyo | 8.3 | Free plan | Free | Yes | — | Yes | — |
| 9 | Twilio Segment | 8.1 | Free plan | $120/mo | Yes | $120/mo | — | — |
| 10 | SAS Customer Intelligence 360 | 8.0 | No | — | — | — | — | — |
| 11 | Zoho Marketing Automation | 8.0 | No | — | No | $14/mo | Yes | Yes |
| 12 | Insider One | 8.0 | No | — | — | — | Yes | Yes |
| 13 | CleverTap | 8.0 | No | $85/mo | No | — | Yes | Yes |
| 14 | Iterable | 7.9 | No | — | — | — | Yes | Yes |
| 15 | WebEngage | 7.9 | No | — | — | — | Yes | Yes |
| 16 | Adobe Marketo Engage | 7.8 | No | — | No | — | Yes | Yes |
| 17 | SendPulse | 7.8 | Free plan | $9.60/mo | Yes | $9.60/mo | Yes | — |
| 18 | Intempt Marketing | 7.8 | Free plan | $24/mo | Yes | — | Yes | Yes |
| 19 | Freshsales | 7.8 | Free plan | $9/mo | Yes | $15/mo | Yes | Yes |
| 20 | Salesforce Marketing Cloud Engagement | 7.7 | No | $2,000/mo | No | $2,000/mo | Yes | Yes |
| 21 | Salesforce Marketing Cloud Account Engagement | 7.7 | No | $1,250/mo | No | $1,250/mo | Yes | Yes |
| 22 | Optimove | 7.7 | No | — | — | — | Yes | Yes |
| 23 | Ometria | 7.7 | No | — | — | — | — | — |
| 24 | Cordial | 7.6 | No | — | — | — | — | — |
| 25 | EngageBay | 7.6 | Free plan | $11.04/mo | Yes | $12.74/mo | Yes | — |
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Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
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