Best Marketing Automation Software in 2026
Updated
131ranked
2free plans on this page
$15/molowest paid tier
11 Oct 2026last checked
Input list Marketing Automation Software 25 channels on this page · 96 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts Spec sheet Score
51 Actito Free planNoPaid fromEmail automationCustomer journeysLead scoringYesLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.1
52 ActiveDEMAND Free planNoPaid from$20/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts1,000 contacts 8/8spec lines stated 7.1
53 Marketing 360 Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringLead capture formsYesCRM integrationsmultipleIncluded contacts100,000 contacts 6/8spec lines stated 7.1
54 Encharge Free planNoPaid fromEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.1
55 Keap Free planNoPaid from$299/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.1
56 Pulsate Free planPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 0/8spec lines stated 7.1
57 Adobe Journey Optimizer B2B Edition Free planPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 7.0
58 Evalanche Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 6/8spec lines stated 7.0
59 GreenRope Free planNoPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 7.0
60 Acquia Campaign Studio Free planPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 6.9
61 Positive User (formerly User.com) Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 6/8spec lines stated 6.9
62 LeadSquared Free planNoPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 6.9
63 Sugar Market Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts10,000 contacts 7/8spec lines stated 6.8
64 Force24 Free planPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 6.8
65 Sam.ai Free planNoPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 6.8
66 Oracle Responsys Free planPaid fromEmail automationYesCustomer journeysYesLead scoringLead capture formsYesCRM integrationsmultipleIncluded contacts 4/8spec lines stated 6.7
67 ActiveTrail Free planNoPaid fromEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 6.7
68 Webmecanik Automation Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 6/8spec lines stated 6.7
69 Ortto Free planNoPaid from$199/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 7/8spec lines stated 6.7
70 Plezi Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts1,000 contacts 7/8spec lines stated 6.7
71 Marketing Optimizer Free planYesPaid from$249/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 6.7
72 Brevo Conversations Free planYesPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 6.7
73 Marketeer Free planYesPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 6.7
74 Drip Free planNoPaid fromEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 6.6
75 Insightly Marketing Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts2,000 contacts 7/8spec lines stated 6.6
Compare all 25 in a table
| # | Tool | Score | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|
| 51 | Actito | 7.1 | No | |||
| 52 | ActiveDEMAND | 7.1 | No | $20/mo | Yes | Yes |
| 53 | Marketing 360 | 7.1 | No | Yes | Yes | |
| 54 | Encharge | 7.1 | No | Yes | ||
| 55 | Keap | 7.1 | No | $299/mo | ||
| 56 | Pulsate | 7.1 | ||||
| 57 | Adobe Journey Optimizer B2B Edition | 7.0 | Yes | Yes | ||
| 58 | Evalanche | 7.0 | No | Yes | Yes | |
| 59 | GreenRope | 7.0 | No | |||
| 60 | Acquia Campaign Studio | 6.9 | Yes | Yes | ||
| 61 | Positive User (formerly User.com) | 6.9 | No | Yes | Yes | |
| 62 | LeadSquared | 6.9 | No | |||
| 63 | Sugar Market | 6.8 | No | Yes | Yes | |
| 64 | Force24 | 6.8 | Yes | Yes | ||
| 65 | Sam.ai | 6.8 | No | |||
| 66 | Oracle Responsys | 6.7 | Yes | Yes | ||
| 67 | ActiveTrail | 6.7 | No | Yes | ||
| 68 | Webmecanik Automation | 6.7 | No | Yes | Yes | |
| 69 | Ortto | 6.7 | No | $199/mo | Yes | Yes |
| 70 | Plezi | 6.7 | No | Yes | Yes | |
| 71 | Marketing Optimizer | 6.7 | Yes | $249/mo | ||
| 72 | Brevo Conversations | 6.7 | Yes | |||
| 73 | Marketeer | 6.7 | Yes | |||
| 74 | Drip | 6.6 | No | Yes | ||
| 75 | Insightly Marketing | 6.6 | No | Yes | Yes |
More in Marketing
All marketing listsSEO tools 245Email Marketing Software 189Influencer Marketing Platforms 188Review Management Software 165URL shorteners 156Social Media Management Tools 145Affiliate Marketing Software 118Local SEO Software 100Social Media Listening Software 85Transactional SMS Software 77Content Optimization Software 68Rank Tracking Software 67