Adobe Journey Optimizer B2B Edition

business.adobe.com

WebAPI

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Spec score 7.9 #9 of 19 in Marketing Automation - B2B Software

Spec sheet

Purpose: Orchestrates B2B person and account journeys using AI and automation to engage and qualify buying groups.Read 12 Oct 2026 · experienceleague.adobe.com
Audience: Adobe describes the product as supporting marketing and sales teams, including marketers, business development representatives, data analysts, and operational administrators.Read 12 Oct 2026 · experienceleague.adobe.com
Integrations: Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets.Read 12 Oct 2026 · business.adobe.com
Support: Adobe’s product page links to Experience Cloud support, community forums, and development resources.Read 12 Oct 2026 · business.adobe.com
Founded: 1982Read 19 Oct 2026 · business.adobe.com
AI journeys: AI decisioning and semantic profiles support personalized journeys that adapt to lead, account, and buying-group behavior.Read 12 Oct 2026 · business.adobe.com
Channels: The product describes orchestration across email, web, landing pages, AI chat, paid media, and channels linked to Marketo Engage.Read 12 Oct 2026 · business.adobe.com
CRM integrations: multipleRead 22 Sep 2026 · business.adobe.com
Customer journeys: YesRead 22 Sep 2026 · business.adobe.com
Email automation: YesRead 22 Sep 2026 · business.adobe.com
Insights: AI-generated insights and dashboards help analyze engagement, identify bottlenecks, and compare journey and channel performance.Read 12 Oct 2026 · business.adobe.com
Journey timing: After an account journey is published, qualifying accounts enter it within 24 hours.Read 12 Oct 2026 · experienceleague.adobe.com
Lead capture forms: YesRead 22 Sep 2026 · business.adobe.com
Lead scoring: YesRead 22 Sep 2026 · business.adobe.com
Platform architecture: The product is built on Adobe Experience Platform, including Real-Time CDP B2B, and uses an Experience Platform sandbox paired with a dedicated Marketo Engage instance for a subscription.Read 12 Oct 2026 · experienceleague.adobe.com
Pricing: The product page offers a demo and contact path; I found no public B2B Edition price or trial terms on the Adobe pages opened.Read 12 Oct 2026 · business.adobe.com
Sales qualification: Sales features include an AI workspace, opportunity discovery and prioritization, and meeting preparation and coaching.Read 12 Oct 2026 · business.adobe.com
Security and compliance: Adobe says it undergoes independent audits and complies with many industry standards and regulations; the Trust Center provides current compliance attestations and security information.Read 12 Oct 2026 · adobe.com
Web authoring limit: Google Chrome and Microsoft Edge are the only browsers Adobe currently supports for authoring web pages in the product.Read 12 Oct 2026 · experienceleague.adobe.com
Web requirements: Web experience delivery requires Adobe Experience Platform Web SDK version 2.16 or later and configured Experience Platform datastream and merge policy settings.Read 12 Oct 2026 · experienceleague.adobe.com