Adobe Journey Optimizer B2B Edition vs Aritic PinPoint
Adobe Journey Optimizer B2B Edition
business.adobe.com
Aritic PinPoint
aritic.comSide by side
| Figure | Adobe Journey Optimizer B2B Edition | Aritic PinPoint |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 8 |
| Spec score · Marketing Automation - B2B Software | 7.9 (#9) | 9.3 (#1) |
| Spec score · Marketing Automation Software | 7.8 (#62) | 9.1 (#9) |
| CRM integrations | multiple | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. |
| Email automation | Yes | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. |
| Purpose | Orchestrates B2B person and account journeys using AI and automation to engage and qualify buying groups. | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. |
| Support | Adobe’s product page links to Experience Cloud support, community forums, and development resources. | The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours. |
Plans
Adobe Journey Optimizer B2B Edition
- Adobe Journey Optimizer B2B EditionPriced on request
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
In their own words
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition has no write-up on Specifiction yet; its figures are above.
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.