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SPECIFICTION
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Aritic PinPoint

aritic.com

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Spec score 9.4 #1 of 30 in Lead Nurturing Software

What it is

Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.

Spec sheet

What it does
Aritic PinPoint is a cloud-based full-stack marketing automation platform for small and medium businesses and digital marketing teams.Read 15 Oct 2026 · aritic.com
Purpose
Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers.Read 8 Oct 2026 · aritic.com
Free plan
YesRead 20 Sep 2026 · aritic.com
Paid from
59Read 20 Sep 2026 · aritic.com
API
Aritic provides PinPoint API documentation describing APIs that use HTTP with JSON and authorization through OAuth or Basic Authentication.Read 8 Oct 2026 · developers.aritic.com
Integrations
The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio.Read 8 Oct 2026 · aritic.com
Security
Aritic says public communication interfaces use HTTPS and TLS encryption, and stored server data uses disk-level and database-level encryption.Read 8 Oct 2026 · aritic.com
Support
The product page advertises round-the-clock support from marketing and sales experts, and Professional includes chat support during office hours.Read 8 Oct 2026 · aritic.com
Headquarters
Bengaluru, Karnataka, IndiaRead 28 Sep 2026 · aritic.com
API and webhooks
Paid plans include an API with limited call quotas; Starter and Professional also list webhooks with limited usage.Read 15 Oct 2026 · aritic.com
API documentation
The public API uses HTTPS POST requests with JSON bodies and JSON responses, supports OAuth 1a, OAuth 2 or Basic authentication, and provides bindings or examples for PHP, Java, Shell, Ruby and Python.Read 15 Oct 2026 · developers.aritic.com
Campaign tools
The product lists email automation, contact segmentation, marketing automation, analytics, landing page building, lead scoring, social media automation, and multi-channel automation among its features.Read 8 Oct 2026 · aritic.com
CMS integrations
WordPress, Drupal, Typo3 and Joomla integrations are listed in the pricing comparison.Read 15 Oct 2026 · aritic.com
Company facts
LinkedIn lists the company as privately held, founded in 2015, headquartered in Bangalore, Karnataka, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Company identity
LinkedIn identifies the maker as Aritic - Engage.Retain.Scale, the DataAegis Software Pvt. Ltd. parent company.Read 15 Oct 2026 · linkedin.com
Contact handling
The pricing FAQ says uploaded CSV contacts cannot be manually deleted and contact totals count unique push subscribers, email subscribers, and contact phone numbers.Read 8 Oct 2026 · aritic.com
CRM integrations
The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce.Read 15 Oct 2026 · aritic.com
Customer footprint
LinkedIn says more than 1,800 businesses globally use DataAegis Software products.Read 15 Oct 2026 · linkedin.com
Documentation and support
Aritic links a PinPoint documentation site and offers email support in every tier; Professional adds chat support, while listed support targets range from 48 hours on Free to 20 hours on Professional.Read 15 Oct 2026 · aritic.com
Email automation
The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics.Read 15 Oct 2026 · aritic.com
Email policy
Aritic PinPoint says it only works with permission-based contacts and opt-in email lists and does not allow sending to purchased email databases or lists.Read 8 Oct 2026 · aritic.com
Free trial
YesRead 20 Sep 2026 · aritic.com
GDPR
The trust page describes Aritic as GDPR ready, while its security page says it is integrating GDPR requirements into its existing ISMS framework.Read 8 Oct 2026 · aritic.com
Hosting model
Aritic says PinPoint is hosted on its cloud servers and that customers do not need their own server; the pricing table marks private installation as not available.Read 15 Oct 2026 · aritic.com
Intended audience
Aritic describes its full-stack automation platform as designed for B2B companies.Read 8 Oct 2026 · aritic.com
Landing pages
Landing-page and form creation, responsive pages, drag-and-drop editing and landing-page A/B testing are offered, with some functions tier-limited.Read 15 Oct 2026 · aritic.com
Lead management
Lead analysis, lead management, lead scoring, customizable scores and smart lead-capture forms are listed features.Read 15 Oct 2026 · aritic.com
Limit: contextual targeting
Gartner reviewers said the product could not segment visitors using precise contextual combinations such as viewing a product without adding it to cart.Read 15 Oct 2026 · gartner.com
Limit: email deliverability
A Capterra reviewer reported valid emails bouncing, delayed support responses and unresolved delivery problems that they said harmed their business.Read 15 Oct 2026 · capterra.com
Limit: feature gating
A Software Advice reviewer said some desired capabilities were restricted to the Enterprise tier and required negotiation to enable on Professional.Read 15 Oct 2026 · softwareadvice.com
Limit: reporting and integrations
Review feedback cited minor glitches in drip-email report viewing and requested richer reporting visuals and broader integrations.Read 15 Oct 2026 · softwareadvice.com
Marketing automation
YesRead 20 Sep 2026 · aritic.com
Messaging channels
Starter and Professional include SMS through Twilio or a local provider and WhatsApp campaigns through the WhatsApp Cloud API.Read 15 Oct 2026 · aritic.com
Praise: feature breadth
Gartner reviewers praised the feature set as covering everything a marketer needs, while Software Advice describes broad automation, analytics, segmentation and multi-channel capabilities.Read 15 Oct 2026 · gartner.com
Praise: segmentation and analytics
Reviewers on Software Advice describe customer-journey analytics, detailed campaign reporting and strong segmentation as major benefits.Read 15 Oct 2026 · softwareadvice.com
Praise: support
Capterra and Software Advice show customer-service scores of 4.6, and individual reviewers repeatedly describe the support team as helpful and cooperative.Read 15 Oct 2026 · softwareadvice.com
Push notifications
Web push campaigns are available in every tier, while Android and iOS push campaigns are listed for Professional.Read 15 Oct 2026 · aritic.com
Rating on Capterra
4.5 out of 5 from 17 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.9 out of 5 from 42 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
3.0 out of 5 from 2 ratings.Read 15 Oct 2026 · gartner.com
Rating on Software Advice
4.5 out of 5 from 17 reviews.Read 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
3.7 out of 5 from 1 review.Read 15 Oct 2026 · trustpilot.com
Security controls
Aritic describes TLS/HTTPS communications, disk-level and database encryption, regular vulnerability scanning, penetration testing, role-based access, firewalls, IDS/IPS and DDoS protection.Read 15 Oct 2026 · aritic.com
Security framework
Aritic says its information security management framework is based on ISO 27001:2013 and addresses PCI-DSS, HIPAA, and GLBA requirements.Read 8 Oct 2026 · aritic.com
Security frameworks
Aritic says its ISMS follows an ISO 27001:2013 structure and addresses relevant PCI-DSS, HIPAA and GLBA requirements; it also describes work to integrate GDPR requirements.Read 15 Oct 2026 · aritic.com
Segmentation
The platform supports deep list segmentation plus static and dynamic lists; the free tier allows five segments and Professional lists unlimited segments.Read 15 Oct 2026 · aritic.com
Social and advertising
Paid tiers include Facebook, Google and LinkedIn Ads lead-form integrations and Facebook custom-ad-audience synchronization.Read 15 Oct 2026 · aritic.com
Tracking implementation
Documentation explains embedding a JavaScript tracking script and manually sending page-view, form, media, link and content-tracking events for single-page applications.Read 15 Oct 2026 · docs.aritic.com
Visitor tracking
Website activity monitoring, browser-fingerprint lead tracking and anonymous lead tracking are included across the plans.Read 15 Oct 2026 · aritic.com
Visual sales pipeline
YesRead 20 Sep 2026 · aritic.com

Plans and prices

Lite $59 a month billed monthly 1 free user · 10x free emails per contact · 350+ direct integrations Read 8 Oct 2026 · aritic.com
Starter $219 a month billed monthly 25 users free · includes everything from Lite Read 8 Oct 2026 · aritic.com
Professional $249 a month billed monthly 50 users free · includes everything from Starter · chat support during office hour Read 8 Oct 2026 · aritic.com
Free Free up to 200 contacts · 1 user · 8 free emails per contact/month · 2 social profiles · 200 MB storage · 5 segments · 2 MB image/file uploads Read 15 Oct 2026 · aritic.com
Lite $19 a month Starts from $19 per month 1,000 contacts · 1 user included · 10 emails per contact/month · limited API calls · 1 GB storage · 10 segments Read 15 Oct 2026 · aritic.com
Starter $79 a month Starts from $79 per month 1,000 contacts · 25 users included · 10 emails per contact/month · limited API calls · 2 GB storage · SMS and WhatsApp campaigns Read 15 Oct 2026 · aritic.com
Professional $99 a month Starts from $99 per month 1,000 contacts · 50 users included · 10 emails per contact/month · limited API calls · 3 GB storage · multi-channel funnel campaigns · Android/iOS push campaigns Read 15 Oct 2026 · aritic.com
Enterprise Priced on request Customized plan as per business requirements All features in listed tiers · additional enterprise-only features Read 15 Oct 2026 · aritic.com

Every Aritic PinPoint plan and price →

Strong points and limits

Strong points

  • Campaign tools include lead scoring and segmentation
  • Supports SMS, WhatsApp, and multi-channel drips
  • Offers a free plan and 30-day trial
  • Lite includes 350+ direct integrations

Limits

  • Lite costs $59 a month
  • Uploaded CSV contacts cannot be manually deleted
  • Contact totals combine several subscriber and phone categories

Who it suits

It suits B2B companies looking to coordinate campaigns, lead management, and conversion activities. Its listed channels and integrations may fit teams using email, SMS, WhatsApp, and the named CRM and marketing services.

Verdict

Aritic PinPoint covers campaign automation, lead tools, visitor tracking, and integrations. Readers should account for the listed contact-counting rules and that uploaded CSV contacts cannot be manually deleted.

Where Specifiction places it

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