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Manago AI (formerly SALESmanago)

manago.ai

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Spec score 9.1 #8 of 131 in Marketing Automation Software

What it is

Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.

Spec sheet

What it does
Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation.Read 14 Oct 2026 · manago.ai
Product
Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns.Read 29 Sep 2026 · manago.ai
Audience
Manago AI says its platform is built for e-commerce and its pricing page cites use by 2,000+ growing brands.Read 29 Sep 2026 · manago.ai
Free plan
NoRead 21 Sep 2026 · manago.ai
Integrations
The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools.Read 14 Oct 2026 · manago.ai
Security
The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management.Read 29 Sep 2026 · manago.ai
Support
Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access.Read 14 Oct 2026 · manago.ai
Headquarters
Krakow, PolandRead 28 Sep 2026 · manago.ai
Founded
LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011.Read 14 Oct 2026 · linkedin.com
Agentic AI
A natural-language prompt can have the Agent create audiences, draft content, build workflows, suggest timing and prepare campaigns for approval.Read 14 Oct 2026 · manago.ai
AI campaigns
Agentic AI can help create audiences, draft content, build workflows, suggest timing, and prepare campaigns for team approval.Read 29 Sep 2026 · manago.ai
AI MCP
The MCP capability connects Manago AI with ChatGPT, Claude, Cursor and other MCP-compatible tools for customer-data and campaign actions.Read 14 Oct 2026 · manago.ai
AI usage limits
AI usage allowance resets monthly, and AI use pauses at the allowance cap unless the customer chooses to upgrade or purchase more usage.Read 29 Sep 2026 · manago.ai
Automation
Marketing automation triggers cross-channel journeys when customers browse, buy, abandon carts, return, or disengage.Read 29 Sep 2026 · manago.ai
Business-only service
The terms state that account and system services are provided exclusively to entrepreneurs rather than consumers.Read 14 Oct 2026 · manago.ai
Channels
The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement.Read 14 Oct 2026 · manago.ai
Company headquarters and size
LinkedIn lists Kraków, Poland as headquarters and company size of 201–500 employees.Read 14 Oct 2026 · linkedin.com
Company legal name
The operator is Benhauer sp. z o.o., registered in Kraków under KRS 0000523346 with PLN 13,620,860 share capital.Read 14 Oct 2026 · manago.ai
Compliance and hosting
The company says customer data is hosted in Polish EEA data centers with ISO/IEC 27001, 27017, 27018 and 9001 certifications and GDPR controls.Read 14 Oct 2026 · manago.ai
Customer data
Its Customer Data Platform combines behaviour, purchases, engagement, preferences, consent, and predictive signals into customer profiles for campaigns and personalisation.Read 29 Sep 2026 · manago.ai
Customer data platform
The platform unifies behavioral, purchase, engagement, preference, consent and predictive data into live customer profiles.Read 14 Oct 2026 · rc-site.manago.ai
Documentation
Public API documentation provides endpoint URLs, methods, request examples, field limits, response schemas and pagination or export guidance.Read 14 Oct 2026 · docs.manago.ai
Frontend SDK
A JavaScript Frontend SDK transfers contacts, key information and events through browser GET requests and can be installed directly or through Google Tag Manager.Read 14 Oct 2026 · docs.manago.ai
Funding and investors
CB Insights lists $8.31 million total funding and names Perwyn, SilverTree Equity, 3TS Capital Partners, Rafał Brzoska and bValue among investors.Read 14 Oct 2026 · cbinsights.com
Licence
The service agreement treats the platform, AI/ML algorithms and related technology as the provider's intellectual property; no open-source licence is offered.Read 14 Oct 2026 · salesmanago.com
Limit: learning curve
Independent reviewers say the platform is feature-rich but takes substantial time to learn, configure and implement.Read 14 Oct 2026 · capterra.com
Limit: reporting and lead tools
TrustRadius reviewers identify reporting customization, lead-generation tools and recommendation-frame building as areas needing improvement or custom implementation.Read 14 Oct 2026 · trustradius.com
Limit: WhatsApp and integrations
A TrustRadius reviewer wanted stronger WhatsApp capabilities, while a G2 reviewer criticized limited integration with other marketing technologies and inflexible module bundling.Read 14 Oct 2026 · trustradius.com
Marketing automation
Workflows can trigger messages when customers browse, buy, abandon carts, return or disengage.Read 14 Oct 2026 · manago.ai
News: rebrand
On June 30, 2026, the company announced the change from SALESmanago to Manago AI alongside agentic-AI capabilities and a simplified commercial model.Read 14 Oct 2026 · rc-site.manago.ai
Platform limits
Active contacts determine platform pricing; contacts without marketing consent do not count, and SMS and WhatsApp are usage-charged while several expansion packs are optional add-ons.Read 29 Sep 2026 · manago.ai
Praise: segmentation and automation
TrustRadius reviewers repeatedly praise powerful segmentation, including dynamic segments and RFM, together with flexible automation flows and workflows.Read 14 Oct 2026 · trustradius.com
Praise: support
GetApp and Trustpilot reviewers frequently describe technical or customer support as responsive, knowledgeable and helpful.Read 14 Oct 2026 · getapp.co.uk
Privacy and hosting
The maker says customer personal data is stored in data centres in Poland within the EEA and describes GDPR-oriented consent management and privacy-by-design practices.Read 29 Sep 2026 · manago.ai
Product recommendations
Recommendation models use browsing history, purchases, product data and AI scoring to select products likely to interest each customer.Read 14 Oct 2026 · manago.ai
Rating on Capterra
4.5 out of 5 from 252 reviews.Read 14 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 309 reviews.Read 14 Oct 2026 · g2.com
Rating on GetApp
4.5 out of 5 from 242 reviews.Read 14 Oct 2026 · getapp.co.uk
Rating on Software Advice
4.5 out of 5 from 248 reviews.Read 14 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4.5 out of 5 from 90 reviews.Read 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.5 out of 10 from 42 reviews and ratings.Read 14 Oct 2026 · trustradius.com
REST API
API v3 uses an API-KEY header created in the platform's Integration Center and exposes endpoints for contacts, products, WhatsApp, mobile push and exports.Read 14 Oct 2026 · docs.manago.ai
SDK compatibility
The Frontend SDK documentation lists Chrome, Firefox, Safari, Edge and Opera plus Windows, macOS, Android, iOS and Linux compatibility.Read 14 Oct 2026 · docs.manago.ai
Security controls
Manago AI lists SSO, two-factor authentication, DDoS protection, firewalls, network segmentation, identity separation and encryption in transit and at rest.Read 14 Oct 2026 · manago.ai
Self-hosting
The terms describe an online Manago AI system accessed through the internet and do not describe a self-hosted deployment option.Read 14 Oct 2026 · manago.ai
System requirements
The administrative panel requires internet access and the latest Chrome or Firefox; widgets require a modern HTML5/CSS3/JavaScript browser with cookies, LocalStorage and Web Push.Read 14 Oct 2026 · manago.ai
Website engagement
Website campaigns can adapt offers, prompts, products and proof points using real-time visitor and customer data.Read 14 Oct 2026 · manago.ai

Plans and prices

Agentic AI Boost €30 a month Month to month; 3× Starter monthly usage. Everything in Starter · allowance can be raised on request Read 29 Sep 2026 · manago.ai
Agentic AI Power €99 a month 10× Starter monthly usage. Everything in Boost · priority allowance increases Read 29 Sep 2026 · manago.ai
Agentic AI Starter Free Included with every licence and free trial; 1× monthly usage. All Agent skills · no feature gates · pauses at usage cap Read 29 Sep 2026 · manago.ai
AI Starter Free included with every licence and free trial 1× monthly AI usage · all Agent skills · editable outputs · pauses at cap Read 14 Oct 2026 · manago.ai
AI Boost €30 a month monthly 3× Starter monthly usage · usage increases on request Read 14 Oct 2026 · manago.ai
AI Power €99 a month monthly 10× Starter monthly usage · priority allowance increases Read 14 Oct 2026 · manago.ai
Platform · 3,000 active contacts €213 a month monthly contract 3,000 active contacts · unlimited email sending · AI Starter included Read 14 Oct 2026 · manago.ai
Agentic AI Flex Priced on request Custom pricing; usage starts at 15× Starter and scales with needs. Everything in Power · designed for larger multi-brand teams Read 29 Sep 2026 · manago.ai
AI Flex Priced on request custom starting at 15× Starter usage · scales across brands and markets Read 14 Oct 2026 · manago.ai
Manago AI platform Priced on request Pricing is based on active contacts; use the calculator to see the price. Contracts are available monthly, 1yr, 2yr, or 3yr, in EUR, PLN, or USD. Unlimited email and web push included · SMS and WhatsApp usage charged separately · one-off onboarding fee Read 29 Sep 2026 · manago.ai

Every Manago AI (formerly SALESmanago) plan and price →

Strong points and limits

Strong points

  • Journeys span email, SMS, WhatsApp, push and web.
  • Integrates with Shopify, Magento, PrestaShop and WooCommerce.
  • Includes real-time profiles and identity resolution.
  • Packages include 24/7 technical support.
  • Customer data is stored in Poland within the EEA.

Limits

  • Pricing is on request.
  • There is no free plan.
  • SMS and WhatsApp are usage-charged.
  • AI use pauses at the monthly allowance cap.

Who it suits

Manago AI is aimed at e-commerce businesses building customer profiles and cross-channel campaigns. It may suit teams that want behavioral triggers, customer data profiles and AI-assisted campaign preparation.

Manago AI (formerly SALESmanago) in depth

Read the full write-up

Manago AI (formerly SALESmanago) is a customer engagement platform built around e-commerce data and campaign automation. It is best suited to retailers coordinating behaviour-led journeys across channels, rather than teams looking only for a basic email tool. Its data and automation breadth is compelling, but contact-based pricing and capped AI usage call for careful cost planning.

Overview

Founded in 2012 and headquartered in Krakow, Poland, Manago AI aims to turn customer signals into growth campaigns. Its Customer Data Platform brings behaviour, purchases, engagement, preferences, consent and predictive signals into profiles for targeting and personalisation. The maker says more than 2,000 growing brands use the platform.

The core proposition is a connected cycle: ingest customer data, resolve identities, build audiences and activate them in campaigns. Real-time profiles, audience activation, lead scoring and CRM sync make that broader than a campaign sender, though the value depends on having customer data and journeys worth coordinating.

Key features

Behavioural journeys across channels

A visual workflow builder and behavioural triggers can start journeys when customers browse, buy, abandon carts, return or disengage. Email, SMS, WhatsApp, push and web provide several ways to follow up. That range suits retailers managing multiple touchpoints; SMS and WhatsApp usage charges mean high-volume messaging can increase the bill.

AI campaign assistance

Agentic AI can help teams create audiences, draft content, build workflows, suggest timing and prepare campaigns for approval. This is useful for accelerating campaign preparation while keeping a team in the approval loop. AI allowance resets monthly, and AI use pauses at the cap unless the customer upgrades or buys more usage, so teams with uneven or intensive AI demand should account for interruptions.

Integrations, privacy and support

Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce; an open API supports custom integrations. The maker says personal data is held in Polish data centres within the EEA and describes GDPR-oriented consent management and privacy-by-design practices. Security measures include SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests and vulnerability management. Every package includes 24/7 technical support, help articles, a knowledge base and access to a Customer Success team.

Pricing

Manago AI is paid software, offers a free trial, and has no free plan. Pricing for the Manago AI platform and Agentic AI Starter is custom pricing. The platform shows 3,000 active contacts and 1,000 SMS messages by default; active contacts determine platform pricing, while contacts without marketing consent do not count. Those defaults give a starting reference, not a fixed platform price, and SMS and WhatsApp are charged by usage.

Agentic AI Starter includes 1× monthly usage, making it the entry point for teams that want the AI layer without a stated monthly charge. Agentic AI Boost costs €30 a month, billed month to month, and provides 3× Starter monthly usage; it includes everything in Starter and allows the allowance to be raised on request. It is the clearest fit for teams needing more AI capacity with a monthly term.

Agentic AI Power costs €99 a month and provides 10× Starter monthly usage, everything in Boost, and priority allowance increases. That premium is most defensible when AI usage volume or faster allowance increases matter. Agentic AI Flex has custom pricing and a 15× monthly usage starting point, for teams whose needs exceed the published tiers. Several expansion packs are optional add-ons, so the plan price may not cover every capability a team wants.

Platforms

Manago AI supports web, Android and iOS, and provides an API. The open API also enables custom integrations beyond the ready-made e-commerce connectors.

Who it's for

Choose Manago AI if your e-commerce operation needs customer profiles, behavioural triggers and multichannel campaign coordination in one platform, and if consent-aware active-contact pricing suits your audience. It is a less natural fit for small teams seeking a permanently free entry tier, or for buyers who need predictable messaging and AI costs without usage limits.

Pros and cons

Pros: Profiles combine behavioural, purchase, preference, consent and predictive signals, giving campaigns a richer targeting basis.

Pros: Journeys cover five channels and can react to shopping behaviour, with e-commerce integrations for four named storefront platforms.

Pros: Every package includes round-the-clock technical support and Customer Success access.

Cons: Platform pricing depends on active contacts, while SMS and WhatsApp add usage charges; total spend can move with audience and campaign volume.

Cons: AI features stop at the monthly allowance cap unless more usage is purchased or the customer upgrades.

Cons: There is no free plan, and several expansion packs are optional add-ons.

Alternatives

GetResponse is worth considering if a free plan matters; it is freemium and supports Android, iOS, web and API. Its Starter plan is $1,915.58 a month, billed monthly and paid annually, with unlimited monthly email sends and one custom automation workflow.

Mautic is a freemium alternative with a self-hosted option and API support. Its Mautic Trial offers all features for 14 days without a credit card, suiting teams that want to evaluate before committing.

ActiveCampaign is another paid option with a free trial and web, iOS and Android support; its Starter plan is custom pricing, billed annually, with one user.

Brevo Conversations may suit buyers prioritising a free forever entry plan: its Free plan costs nothing, has no time limit or credit-card requirement, and allows one user.

EngageBay offers a free plan for up to 15 users and 250 contacts and companies, making it an alternative for teams looking for a no-cost starting point.

Klaviyo has a free plan capped at 250 active profiles, 500 email sends per month and $5 of mobile messages per month; it may fit a smaller audience that can work within those ceilings.

Zoho Marketing Automation is a paid alternative with a free trial; its Standard plan is custom pricing, billed annually, for businesses just starting marketing implementation, and includes 10 users.

Ontraport is a paid option with a free trial and a Plus plan at $83 a month, billed monthly, spanning CRM, marketing automation, email and SMS, websites and membership, payment management and built-in AI.

For broader category comparisons, see Lead Nurturing Software, Customer Data Platforms and Marketing Automation Software.

Verdict

Manago AI is a strong fit for e-commerce teams that need customer profiles to drive behavioural, multichannel campaigns and can manage contact-based, message and AI usage costs. Its integrated data-to-journey approach is the main reason to choose it. Look elsewhere if a free plan or firmer control over variable usage costs matters more than that breadth.

Verdict

Manago AI combines customer profiles, behavioral automation and campaign assistance for e-commerce. Pricing depends on active contacts and usage, and the monthly AI cap can pause AI features until more usage is obtained.

Where Specifiction places it

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