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Sales & CRM

Best Lead Nurturing Software in 2026

Lead nurturing software helps coordinate communication with prospective customers over time. Compare behavioral triggers and delivery channels with lead scoring and CRM sync to understand how each option supports follow-up.

  1. 01 Aritic PinPoint

    It suits B2B companies looking to coordinate campaigns, lead management, and conversion activities.

    From $19/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 HubSpot Marketing Hub
    From $7/mo Free plan Web · iOS · Android · API
    9.0 Visit Specs
  3. 03 GetResponse

    GetResponse suits marketers who need email automation, audience segmentation, and landing pages alongside ecommerce or messaging tools.

    From $1,915.58/mo Free trial Web · iOS · Android · API
    8.9 Visit Specs
  4. 04 Manago AI (formerly SALESmanago)

    Manago AI is aimed at e-commerce businesses building customer profiles and cross-channel campaigns.

    From €30/mo Free plan Web · iOS · Android · API
    8.9 Visit Specs
  5. 05 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  6. 06 Encharge
    From $79/mo Free trial Web · API
    8.7 Visit Specs
  7. 07 EngageBay

    EngageBay suits teams looking for CRM, marketing, live chat, and helpdesk tools in one browser-based platform.

    From $11.04/mo Free plan Web
    8.7 Visit Specs
  8. 08 Mautic

    Mautic suits marketers who need campaign automation, lead scoring, and forms, from freelancers to larger organizations.

    From €247.50/mo Free plan Web · API · Self-hosted
    8.7 Visit Specs
  9. 09 Microsoft Dynamics 365 Sales
    From $4/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  10. 10 LeadSquared

    LeadSquared suits sales, service, marketing, or field teams looking for a CRM with lead management and automation tools.

    Free trial Web · iOS · Android · API
    8.4 Visit Specs
  11. 11 Maropost Marketing Cloud

    It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

    From $29/mo Free trial Web · API
    8.4 Visit Specs
  12. 12 Act-On
    From $900/mo Web · API
    8.3 Visit Specs
  13. 13 Bloomreach Engagement
    Web · API
    8.3 Visit Specs
  14. 14 Klaviyo

    Klaviyo suits organizations managing customer outreach across multiple marketing channels, and developers building related integrations.

    Free plan Web
    8.2 Visit Specs
  15. 15 Actito
    From €1,750/mo Web · API
    8.1 Visit Specs
  16. 16 Adobe Marketo Engage

    It suits enterprise marketing teams running coordinated campaigns across multiple channels and working with sales through CRM data.

    Web · API
    8.1 Visit Specs
  17. 17 Salesforce Marketing Cloud Account Engagement
    From $1,250/mo Web · API
    7.8 Visit Specs
  18. 18 Keap
    From $299/mo Free trial Web · iOS · Android
    7.7 Visit Specs
  19. 19 Salesforce Marketing Cloud Engagement
    From $2,000/mo Web · API
    7.7 Visit Specs
  20. 20 Selligent

    Selligent suits enterprise marketing teams running coordinated campaigns and customer journeys across multiple channels.

    Web · iOS · Android · API
    7.6 Visit Specs
  21. 21 Zoho Marketing Automation

    It suits teams managing campaigns across several marketing channels and using lead-generation tools or customer journeys.

    Free trial Web
    7.6 Visit Specs
  22. 22 Customer.io
    From $100/mo Web · iOS · Android
    7.5 Visit Specs
  23. 23 Ontraport
    From $83/mo Free trial Web · iOS · Android
    7.4 Visit Specs
  24. 24 Optimove
    Web · iOS · Android · API
    7.4 Visit Specs
  25. 25 Brevo Transactional Email
    From $9/mo Free plan Web
    7.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

A visual workflow builder can shape how that work is organized, while contact and workflow limits show constraints to consider. Free-plan availability and paid-from pricing add cost details for teams evaluating their options. Manago AI (formerly SALESmanago), GetResponse, and Mautic are among the entries to compare. Think through the channels your team uses and the follow-up process it needs to manage, then weigh those needs against the listed automation, integration, and plan details.

Compare Aritic PinPoint and HubSpot Marketing Hub Get a place on this list

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