Best Lead Nurturing Software in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 28 as of 3 October 2026, ahead of GetResponse and Mautic. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is EngageBay at $11.04/mo.
Lead nurturing tools help you keep prospective customers engaged through follow-up as they move toward a buying decision. Compare behavioral triggers and delivery channels with lead scoring, CRM sync, and the visual workflow builder to see how each product organizes that work. Contact and workflow limits add scope details; free-plan availability and paid-from pricing give you plan points to weigh. HubSpot Marketing Hub, GetResponse, and ActiveCampaign appear at the start of the ranking, with Mautic and Zoho Marketing Automation also among the first entries. Consider which follow-up channels and automation controls matter for your process, then compare the listed capabilities and limits.
28 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Manago AI (formerly SALESmanago) Top pick · 7.6 
#2 GetResponse Runner-up · 7.4 $1915.58/mo
#3 Mautic Also great · 7.4 Free plan · €247.50/mo
- Free trial AndroidapiiOSWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Free trial AndroidapiiOSWeb
- Free plan
- Yes
RecognisedDocumentedPlatformsFree planFree trial$1915.58/mofirst paid tier About GetResponseVisit site - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial€247.50/mofirst paid tier About MauticVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial - Free plan WebiOSAndroid
- Free plan
- Yes
RecognisedDocumentedPlatformsFree planFree trial$15/mofirst paid tier About Brevo ConversationsVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 11.04 /user/mo
RecognisedDocumentedPlatformsFree planFree trial$11.04/mofirst paid tier About EngageBayVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Free trial Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial$83/mofirst paid tier About OntraportVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial$299/mofirst paid tier About KeapVisit site - Free trial Web
- Free plan
- Yes
RecognisedDocumentedPlatformsFree planFree trial$59/mofirst paid tier About Aritic PinPointVisit site - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$100/mofirst paid tier About Customer.ioVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Free trial
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial - apiWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedPlatformsFree planFree trial€1,750/mofirst paid tier About ActitoVisit site - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$219/mofirst paid tier About Maropost Commerce CloudVisit site - Web
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Web
- Free plan
- No
RecognisedDocumentedPlatformsFree planFree trial$20/mofirst paid tier About GroundhoggVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$279/mofirst paid tier About Maropost Marketing CloudVisit site - Web
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$199/mofirst paid tier About OrttoVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$1,250/mofirst paid tier About Salesforce Marketing Cloud Account EngagementVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedPlatformsFree planFree trial$2,000/mofirst paid tier About Salesforce Marketing Cloud EngagementVisit site
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on Specifiction?
Manago AI (formerly SALESmanago) is ranked #1 of 28 with a score of 7.6. GetResponse is second and Mautic third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, EngageBay has the lowest first paid tier we found: $11.04/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.