Skip to content
SPECIFICTION
Get listed

Selligent

zetaglobal.com

WebiOSAndroidAPI
Visit zetaglobal.com
Spec score 7.7 #23 of 58 in Customer Data Platforms

What it is

Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.

Spec sheet

What it does
Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels.Read 11 Oct 2026 · zetaglobal.com
Audience
Zeta describes Selligent as serving enterprise businesses.Read 4 Oct 2026 · zetaglobal.com
Integrations
The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento.Read 11 Oct 2026 · zetaglobal.com
Security
Selligent supports outbound mutual TLS for web custom components and plugins; it is activated on request, with a dedicated certificate per customer.Read 11 Oct 2026 · products.zetaglobal.com
Support
Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account.Read 11 Oct 2026 · products.zetaglobal.com
Additional integrations
The Integrations Hub lists Meta, Google Customer Match, Snapchat, X, Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake integrations.Read 11 Oct 2026 · products.zetaglobal.com
Advertising integrations
Documented social advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says customers must contact it to activate the feature and set up the required plugins.Read 4 Oct 2026 · products.zetaglobal.com
APIs
Selligent includes an API Explorer for viewing and executing API endpoint operations using GET, POST, PUT, and DELETE methods.Read 11 Oct 2026 · products.zetaglobal.com
Audience management
The product offers a visual interface for audience building and AI-driven recommendations for targeting.Read 11 Oct 2026 · zetaglobal.com
CRM and commerce integrations
Documented connectors include Salesforce CRM, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake.Read 4 Oct 2026 · products.zetaglobal.com
CRM synchronization
Selligent supports bidirectional data synchronization with Microsoft Dynamics, Salesforce, SugarCRM, CDM solutions, and Adobe Commerce.Read 11 Oct 2026 · products.zetaglobal.com
Customer support
Zeta says its in-house experts and specialist partners help implement the solution and its Customer Success team supports customers with best practices.Read 4 Oct 2026 · zetaglobal.com
GDPR and CCPA requests
Selligent’s Consumer Information Management tool lets users manage requests to obtain their information, unsubscribe from lists, or have their data removed.Read 4 Oct 2026 · products.zetaglobal.com
Implementation help
The product page says in-house experts and specialist partners help implement the solution, while Customer Success supports customers with best practices.Read 11 Oct 2026 · zetaglobal.com
Journey building
Users can build custom journey flows with audience stages and data, and create responsive content templates across channels.Read 11 Oct 2026 · zetaglobal.com
Journeys
The platform supports one-time campaigns and always-on customer journeys using advanced targeting, dynamic content, and automated cadence plans.Read 4 Oct 2026 · knowledgebase.zetaglobal.com
Login security
Zeta Login supports single sign-on with Okta, Azure, and Ping One, and multifactor authentication is mandatory for non-SSO users.Read 4 Oct 2026 · products.zetaglobal.com
Messaging channels
Selligent documentation describes SMS, MMS, RCS, mobile push, social, and custom channel endpoints.Read 11 Oct 2026 · products.zetaglobal.com
Mobile messaging
Mobile messages can be push notifications, in-app notifications, or a combination of both.Read 11 Oct 2026 · products.zetaglobal.com
Multichannel campaigns
Selligent supports responsive content templates and custom journey flows across channels.Read 4 Oct 2026 · zetaglobal.com
Pricing availability
The Selligent product page directs visitors to fill out a form to get a demo and does not state a price.Read 4 Oct 2026 · zetaglobal.com
Privacy role
Zeta states that Selligent processes personal data exclusively as a service provider on behalf of its clients.Read 4 Oct 2026 · zetaglobal.com
Reporting
Selligent provides real-time updates and detailed campaign reports for identifying trends and patterns.Read 11 Oct 2026 · zetaglobal.com
Who it is for
Zeta describes its platform as serving enterprise customers and activating marketing across acquisition, engagement, retention, loyalty, and business intelligence.Read 11 Oct 2026 · zetaglobal.com

Plans and prices

Selligent Priced on request Request a demo · no public price stated Read 11 Oct 2026 · zetaglobal.com

Every Selligent plan and price →

Strong points and limits

Strong points

  • Supports one-time campaigns and always-on customer journeys
  • AI-driven recommendations assist audience targeting
  • Connectors include Salesforce, Shopify, and Snowflake
  • Real-time updates and detailed campaign reports
  • Multifactor authentication required for non-SSO users

Limits

  • Pricing is available only on request
  • Advertising integrations require activation and plugins
  • Enterprise-oriented platform may not fit smaller teams

Who it suits

Selligent suits enterprise marketing teams running coordinated campaigns and customer journeys across multiple channels. It is also intended for organizations needing CRM, commerce, advertising, and privacy-request integrations.

Verdict

Selligent provides enterprise campaign orchestration, audience tools, reporting, and broad integration coverage. Buyers should account for request-based pricing and setup requirements for some advertising connections.

Where Specifiction places it

Alternatives to SelligentAll alternatives →