Manago AI (formerly SALESmanago) vs Selligent
Manago AI (formerly SALESmanago)
manago.aiSelligent
zetaglobal.comSide by side
| Figure | Manago AI (formerly SALESmanago) | Selligent |
|---|---|---|
| Price from | €30/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 1 |
| Spec score · Marketing Automation Software | 9.1 (#8) | 7.9 (#60) |
| Spec score · Customer Data Platforms | 9.0 (#4) | 7.7 (#23) |
| Spec score · Lead Nurturing Software | 8.9 (#4) | 7.6 (#20) |
| Audience | Manago AI says its platform is built for e-commerce and its pricing page cites use by 2,000+ growing brands. | Zeta describes Selligent as serving enterprise businesses. |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento. |
| Security | The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management. | Selligent supports outbound mutual TLS for web custom components and plugins; it is activated on request, with a dedicated certificate per customer. |
| Support | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. | Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account. |
| What it does | Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation. | Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.
Selligent
Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.