Hightouch vs Selligent
Hightouch
hightouch.comSelligent
zetaglobal.comSide by side
| Figure | Hightouch | Selligent |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Customer Data Platforms | 9.1 (#1) | 7.7 (#23) |
| Integrations | The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka. | The product page lists connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify, and Magento. |
| Security | Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it. | Selligent supports outbound mutual TLS for web custom components and plugins; it is activated on request, with a dedicated certificate per customer. |
| Support | Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs. | Customers can create a support ticket in the Selligent support portal, or contact their Zeta representative if they do not have a portal account. |
| What it does | Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL. | Selligent combines data, insights, and marketing automation to help businesses create customer-centric strategies across channels. |
Plans
Hightouch
- FreeFree
- Self-servePriced on request
- Basic Reverse ETLFree
- FreeFree
- Starter$350 a month
- Pro$800 a month
- Agentic Marketing PlatformPriced on request
- BusinessPriced on request
- Composable CDPPriced on request
In their own words
Selligent
Selligent is a paid marketing automation platform for enterprise businesses. It supports personalized campaigns across email, mobile, and other digital channels, including one-time sends and always-on customer journeys. Teams can use advanced targeting, dynamic content, automated cadence plans, responsive templates, and custom journey flows. Audience management includes AI-driven targeting recommendations, while real-time updates and detailed reports help identify trends and patterns. Documented connectors cover Salesforce, Microsoft Dynamics, SugarCRM, Shopify, Adobe Commerce, and Snowflake. Advertising integrations include Meta, Snapchat, X, and Google Customer Match; Zeta says activation requires contacting it and configuring plugins. Messaging options include SMS, MMS, RCS, mobile push, in-app notifications, social, and custom endpoints. Selligent provides an API Explorer for GET, POST, PUT, and DELETE operations. Login supports Okta, Azure, and Ping One single sign-on, with multifactor authentication required for non-SSO users. Pricing is available on request.