Hightouch

Spec sheet

What it does

Hightouch moves trusted warehouse data into operational tools, which it calls Reverse ETL.Read 15 Oct 2026 · hightouch.com

Product

Hightouch describes itself as an agentic marketing platform and composable customer data platform for using customer data and AI in marketing workflows.Read 30 Sep 2026 · hightouch.com

Intended users

Hightouch says it serves enterprise marketing teams and is designed to help them activate customer data using AI and existing data infrastructure.Read 30 Sep 2026 · hightouch.com

API

Hightouch provides a REST API for syncs, models, sources and destinations; workspace administrators create the API keys.Read 15 Oct 2026 · hightouch.com

Integrations

The integration catalog lists more than 300 sources, destinations and extensions, including Snowflake, BigQuery, Salesforce, HubSpot, Google Ads, Facebook Ads and Kafka.Read 15 Oct 2026 · hightouch.com

Security

Hightouch states it does not store customer data, runs queries directly on the customer’s warehouse, and transfers data to destinations without storing it.Read 30 Sep 2026 · hightouch.com

Compliance

Hightouch lists ISO 27001 certification, SOC 2 and SOC 3 compliance, HIPAA compliance, and GDPR compliance among its security features.Read 30 Sep 2026 · hightouch.com

Support

Composable CDP plans list dedicated expert support, and the pricing page describes dedicated Slack, a dedicated customer success manager, onboarding, and custom support SLAs.Read 30 Sep 2026 · hightouch.com

Access controls

Security controls include SAML SSO with SCIM support, role-based and row-level access, audit logs, approval flows, and Git rollback.Read 30 Sep 2026 · hightouch.com

AI Decisioning

AI Decisioning uses reinforcement learning to select next messages, channels and timing, with human approval controls documented by Hightouch.Read 15 Oct 2026 · hightouch.com

Campaigns

Its marketing platform supports audience creation, personalized customer journeys, lifecycle campaigns, and on-brand ads.Read 30 Sep 2026 · hightouch.com

Changelog August 2026

The August 2026 changelog added Ad Studio review and approval workflows, comments, and Snowflake or Databricks semantic context sources.Read 15 Oct 2026 · hightouch.com

Changelog October 2026

The October 2026 changelog added required category selection for event-based Customer Studio journey start tiles.Read 15 Oct 2026 · hightouch.com

CLI

The ht command-line tool accesses resource definitions and triggers syncs from terminals or scripts.Read 15 Oct 2026 · hightouch.com

Company facts

Crunchbase News describes Hightouch as founded in 2018, based in San Francisco, with $172 million raised and an $80 million Series C in February 2025.Read 15 Oct 2026 · news.crunchbase.com

Company legal name

The service is owned and operated by Carry Technologies, Inc., doing business as Hightouch.Read 15 Oct 2026 · hightouch.com

Custom integrations

HTTP Request destinations support custom endpoints, payloads, rate limits, concurrency and error handling without code.Read 15 Oct 2026 · hightouch.com

Customer Studio

Customer Studio builds audiences from warehouse data for activation workflows.Read 15 Oct 2026 · hightouch.com

Data activation

The Composable CDP includes Reverse ETL, Customer Studio, Hightouch Events, real-time personalization, identity resolution, and Match Booster.Read 30 Sep 2026 · hightouch.com

Documentation

The documentation covers models, sync setup, scheduling, CDC, debugging, integrations, security, APIs, CLI and event contracts.Read 15 Oct 2026 · hightouch.com

Encryption

Hightouch says it encrypts data at rest, protects it in transit with TLS, and encrypts its metadata database with AES-256.Read 30 Sep 2026 · hightouch.com

Extensibility

Custom pipeline functions can run in customer-controlled AWS Lambda, Google Cloud Functions or Azure Functions.Read 15 Oct 2026 · hightouch.com

Free tier limit

The Basic Reverse ETL free tier includes up to two active syncs, unlimited destinations, and unlimited user seats.Read 30 Sep 2026 · hightouch.com

Funding news

Axios reported a March 2025 employee tender offer valuing Hightouch at $1.3 billion, with StepStone and Peak XV offering up to $30 million.Read 15 Oct 2026 · axios.com

Git and dbt

Reverse ETL supports bidirectional Git YAML management, dbt model import, exposures and triggering syncs after dbt jobs.Read 15 Oct 2026 · hightouch.com

Hightouch Events

Events collects behavioral data through browser, server, mobile, HTTP, webhook, Kafka, Pub/Sub and other SDK or ingestion methods.Read 15 Oct 2026 · hightouch.com

Identity Resolution

The Composable CDP product set includes Identity Resolution for stitching customer profiles.Read 15 Oct 2026 · hightouch.com

Limit: connector coverage

A G2 reviewer said some destination connectors are still missing and that certain incoming advertising events require a warehouse and Reverse ETL setup.Read 15 Oct 2026 · g2.com

Limit: pricing

Reviewers on G2 and Gartner describe the jump from the free tier to paid plans and usage-based costs as expensive or difficult to budget.Read 15 Oct 2026 · g2.com

Limit: private networking setup

A G2 reviewer reported that Azure Private Link setup was more painful than the AWS equivalent.Read 15 Oct 2026 · g2.com

LinkedIn company size

LinkedIn lists Hightouch as privately held, headquartered in San Francisco, with 201–500 employees.Read 15 Oct 2026 · linkedin.com

Match Booster

Match Booster expands identifiers used for advertising audience matching.Read 15 Oct 2026 · hightouch.com

Observability

Listed observability capabilities include a live debugger, custom alerts by sync, test runs, in-app sync logs, and warehouse sync logs.Read 30 Sep 2026 · hightouch.com

Praise: implementation and support

TrustRadius reviewers repeatedly mention fast implementation, efficient syncing, thorough documentation and responsive support.Read 15 Oct 2026 · trustradius.com

Praise: usability

G2 and TrustRadius reviewers repeatedly describe the interface and audience-building workflow as intuitive, visual and usable by nontechnical users.Read 15 Oct 2026 · g2.com

Pricing limits

The official self-serve documentation says Free allows 2 active syncs per month and Self-serve allows 10, with hourly frequency and a 100,000,000-operations monthly cap.Read 15 Oct 2026 · hightouch.com

Pricing model

Composable CDP pricing is usage-based, with no monthly tracked user limits and no caps on sources, destinations, or user seats.Read 30 Sep 2026 · hightouch.com

Rating on Capterra

4.5 out of 5 from 2 reviews.Read 15 Oct 2026 · capterra.com

Rating on G2

4.6 out of 5 from 419 reviews.Read 15 Oct 2026 · g2.com

Rating on Gartner Peer Insights Composable CDP page

4.6 out of 5 from 77 ratings.Read 15 Oct 2026 · gartner.com

Rating on Gartner Peer Insights vendor page

4.7 out of 5 from 98 reviews.Read 15 Oct 2026 · gartner.com

Rating on GetApp

4.5 out of 5 from 2 reviews.Read 15 Oct 2026 · getapp.com

Rating on Software Advice

4.5 out of 5 from 2 reviews.Read 15 Oct 2026 · softwareadvice.com

Rating on TrustRadius

8.7 out of 10 from 13 reviews.Read 15 Oct 2026 · trustradius.com

Real-time personalization

Real-time Personalization is offered as a composable CDP product for dynamic experiences.Read 15 Oct 2026 · hightouch.com

Reverse ETL

Users select a table or write SQL, map fields, and sync records to more than 300 destinations in real time or on schedules.Read 15 Oct 2026 · hightouch.com

SDKs

Events documentation lists SDKs for JavaScript, Node.js, Ruby, Go, PHP, Java, Python, iOS, Android, React Native, Flutter and C#.Read 15 Oct 2026 · hightouch.com

Security architecture

Customer data is encrypted in transit with TLS 1.2 or higher, processed in the workspace region, and protected with private networking options.Read 15 Oct 2026 · hightouch.com

Security certifications

Hightouch states that it maintains SOC 2 Type 2 compliance and ISO 27001 certification and supports HIPAA, GDPR and CCPA requirements.Read 15 Oct 2026 · hightouch.com

Service status

The status page currently reports Hightouch systems as operational and lists its sync engine, integrations, sources, destinations and APIs.Read 15 Oct 2026 · status.hightouch.io

Storage

Free, Starter and Pro workspaces use Hightouch-managed encrypted storage with automatic 30-day expiry; Business customers can use their own S3, GCS or Azure Blob storage.Read 15 Oct 2026 · hightouch.com

Plans and prices

Every Hightouch plan and price →

Where Specifiction places it

• Customer Data Platforms#1 of 589.1
• Identity Resolution Software#1 of 259.2
• Retail CRM Software#1 of 259.1
• Event Tracking Software#1 of 249.2
• Customer Segmentation Software#1 of 219.1
• CRM Data Migration Software#4 of 419.0
• Reverse ETL Tools#4 of 299.0
• Data Integration#7 of 268.9