GetResponse

Overview

GetResponse is an all-in-one marketing platform for businesses that want to connect email campaigns with lead capture, sales and customer follow-up. It is especially suited to marketers and ecommerce teams building journeys across channels, though its tier limits make plan choice important.

Founded in 1998 and headquartered in Gdańsk, Poland, GetResponse combines email, SMS, web push, landing pages, webinars and ecommerce tools with revenue tracking. Its breadth is a strength for teams consolidating campaigns and sales features, but businesses that need only basic email marketing may not need the wider toolkit.

Key features

Email, segmentation and automation

Email marketing, autoresponders, audience segmentation and A/B testing cover the core campaign workflow. The visual, drag-and-drop automation builder supports web events, advanced triggers and prebuilt templates, letting marketers build behavior-based journeys. The free account can publish workflows but cannot filter dynamic segments; Starter allows just one custom workflow. Teams with complex journeys should consider Marketer, which includes unlimited workflows and advanced segmentation.

AI tools can generate emails and campaigns, assist with content and recommend products. Starter limits AI tools to three uses, so that allowance is better suited to occasional experiments than regular AI-assisted production.

Landing pages and ecommerce

Lead-capture forms, popups, sticky bars, landing pages and a website builder help businesses build a path from visitor to subscriber or customer. Entry-plan pages are unlimited, but free landing pages are capped at 1,000 unique visitors per month. Ecommerce features include promo codes, abandoned-cart reminders, product recommendations and one-click store integrations. Marketer adds abandoned-cart recovery; that makes it the more relevant tier for online sellers who need that sales workflow.

Channels, integrations and security

GetResponse also supports SMS, web push, webinars and ecommerce tools, with AI product recommendations and revenue tracking. The mobile app for iOS and Android manages lists, contacts, newsletters, autoresponders, workflows, webinars, funnels, landing pages and forms. A REST API supports campaign and newsletter management, statistics and segments. GetResponse describes more than 150 integrations, including Shopify, Salesforce and Microsoft Dynamics 365, and offers an advanced API for custom integrations.

Security controls include role-based access, multi-factor authentication, custom DKIM, SSL, SSO and encryption in transit and at rest. Enterprise includes SSO; its dedicated sending domain and IP address are aimed at organizations needing dedicated sending infrastructure.

Pricing

GetResponse has a free plan, a 14-day premium trial and paid plans with monthly or 12-month billing; Enterprise also offers a 24-month term. After the trial, premium features are removed unless the account is upgraded, while the free version remains available. Free accounts retain important caps: webinars are limited to 10 people including presenters, landing pages to 1,000 unique visitors per month, and dynamic segment filtering is unavailable. Messages carry a GetResponse badge, and free accounts also face limits on messages, automation and chats.

The paid-from price is $15.58/mo (annual). The listed annual prices below are shown as supplied:

Starter: $1,915.58 a month, billed monthly · paid annually. It includes unlimited monthly email sends, one custom automation workflow, a free custom domain on the yearly plan, three users and three AI-tool uses. It suits list building and AI-assisted email marketing, but the single workflow and limited AI allowance constrain more involved campaigns.

Marketer: $5,948.38 a month, billed monthly · paid annually. It adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery and unlimited web push notifications, with up to five users. This is the stronger fit for marketers and ecommerce businesses promoting and selling across channels.

Creator: $6,956.58 a month, billed monthly · paid annually. It includes webinars, a website builder, a course creator for up to 500 students, premium newsletter subscriptions, unlimited workflows and up to five users. It suits creators combining marketing with courses or paid newsletters.

Enterprise: Custom pricing, with monthly, 12-month and 24-month terms. It adds a dedicated sending domain and IP address, premium priority support, SSO, SMS marketing, mobile push, transactional emails and unlimited users. It is intended for organizations that need those capabilities and team scale.

Starter and Marketer cap team seats at three and five respectively; Enterprise removes the user cap. Paid plans list unlimited monthly email sends, but that does not remove the other differences in automation, segmentation, ecommerce and creator tools. The free-plan caps make it a limited long-term option for growing audiences or webinar use.

Platforms

GetResponse is available on the web, iOS and Android, with an API for integrations and campaign management. Its mobile app covers many campaign and account tasks, but the platform's wider automation and ecommerce scope is most useful to teams managing multiple parts of marketing together.

Who it's for

GetResponse is a good fit for marketers, ecommerce businesses and creators who want email, automation, landing pages and additional channels in one platform. Starter works for list building and simpler email campaigns; Marketer is the more suitable choice for ecommerce journeys and advanced segmentation. Creators who need courses, webinars or premium newsletters should look at Creator. Businesses seeking only a small free email service may find the visitor, webinar and workflow limits restrictive.

Pros and cons

Pro: Email, SMS, web push, landing pages, automation and ecommerce tools sit together, making it possible to manage more of a customer journey in one service.

Pro: Automation supports web events, advanced triggers and templates; Marketer removes the one-workflow limit and adds advanced segmentation.

Pro: The mobile app handles lists, newsletters, workflows, webinars, funnels, pages and forms on iOS and Android.

Con: Free accounts limit landing-page traffic to 1,000 unique visitors monthly and webinars to 10 people, including presenters.

Con: Starter's single custom workflow and three AI-tool uses may be too restrictive for teams building frequent or complex campaigns.

Con: Core paid tiers have user caps—three on Starter and five on Marketer and Creator—so larger teams need Enterprise for unlimited users.

Alternatives

For other options, browse Email Marketing Software, Marketing Automation Software, AI Email Marketing Software, Lead Nurturing Software and Landing Page Builders. Nonprofits can also compare the Nonprofit Marketing Software category.

Mautic is a freemium alternative with a 14-day trial and web, API and self-hosted platforms; consider it if self-hosting is important.

Klaviyo has a free plan for up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month; it may suit a smaller audience with modest sending needs.

CallHub offers a free plan and trial across web, mobile and desktop platforms; consider it if those platform options fit your needs.

ActiveCampaign is a paid service with a free trial and web and mobile apps; compare it if you want to assess another paid campaign platform.

Action Network has free tools for grassroots activists and a $15 a month Movement plan with usage-based email pricing; it is a more specific alternative for activist groups.

Symplify is a paid alternative with web and mobile platforms.

Zoho Marketing Automation is a paid service with a free trial; its Standard plan supports 10 users.

Givingtech is free forever with no monthly, setup or per-user fees, though donation transaction fees apply; it is designed around donation fundraising.

Verdict

Choose GetResponse if you want one platform for email, automation, landing pages and ecommerce, and can match its tier to your workflow and team size. Marketer is the clearest fit for businesses selling online, while Starter suits simpler list-building campaigns. Look elsewhere if you need an uncapped free account or Starter-level access to multiple custom workflows.