Best Nonprofit Marketing Software in 2026
Updated
In short: CallHub is ranked #1 of 25 as of 4 October 2026, ahead of GetResponse and Mautic. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is CallHub at $0.05/mo.
Nonprofit marketing software supports outreach across email, social campaigns and landing pages, with tools for understanding results and automating follow-up. Compare HubSpot Marketing Hub with GetResponse and Mautic on analytics and reporting, audience limits and the kinds of campaigns they support. Marketing automation and landing pages are also useful points of comparison, while a free plan, nonprofit discount and starting paid price help clarify the cost picture. The ranking includes Givingtech, Action Network, Zoho Marketing Automation, ActiveCampaign and NationBuilder as well, offering more options to examine against the same criteria.
25 nonprofit marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
25ranked
5free plans on this page
$0.05/molowest paid tier
4 Oct 2026last checked
Input list Nonprofit Marketing Software 25 channels on this page · 52 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromNonprofit discountEmail campaignsSocial campaignsMarketing automationLanding pagesAnalytics and reporting Spec sheet Score
01 CallHub Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 1/8spec lines stated 7.7
02 GetResponse Free planYesPaid from$15.58/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesYesAnalytics and reportingnot stated 3/8spec lines stated 7.4
03 Mautic Free planYesPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 1/8spec lines stated 7.3
04 ActiveCampaign Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesYesAnalytics and reportingnot stated 2/8spec lines stated 7.0
05 Klaviyo Free planYesPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesYesAnalytics and reportingnot stated 2/8spec lines stated 6.9
06 Action Network Free planYesPaid from$15/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 6.7
07 Symplify Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsYesMarketing automationYesLanding pagesnot statedAnalytics and reportingYes 4/8spec lines stated 6.7
08 Zoho Marketing Automation Free planNoPaid from$14/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 6.7
09 Givingtech Free planYesPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsnot statedMarketing automationYesLanding pagesYesAnalytics and reportingYes 5/8spec lines stated 6.6
10 Blackbaud Financial Edge NXT Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsYesMarketing automationYesLanding pagesnot statedAnalytics and reportingYes 4/8spec lines stated 6.5
11 VoterVoice Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 0/8spec lines stated 6.5
12 WeGive Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsnot statedMarketing automationYesLanding pagesnot statedAnalytics and reportingYes 4/8spec lines stated 6.5
13 Customer.io Free planNoPaid from$100/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 6.4
14 NationBuilder Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 1/8spec lines stated 6.4
15 Adobe Marketo Engage Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 1/8spec lines stated 6.2
16 Salesforce Account Engagement Free planNoPaid from$2,000/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 6.2
17 Braze Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 0/8spec lines stated 6.1
18 Iterable Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 0/8spec lines stated 6.1
19 Muster Free planNoPaid from$99/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 6.1
20 Act-On Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 0/8spec lines stated 5.9
21 Ortto Free planNoPaid from$199/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 5.9
22 Dotdigital Free planNoPaid fromnot statedNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesYesAnalytics and reportingnot stated 2/8spec lines stated 5.8
23 Engaging Networks Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsYesMarketing automationYesLanding pagesYesAnalytics and reportingYes 5/8spec lines stated 5.8
24 Salesforce Marketing Cloud Engagement Free planNoPaid from$2,000/moNonprofit discountnot statedEmail campaignsnot statedSocial campaignsnot statedMarketing automationnot statedLanding pagesnot statedAnalytics and reportingnot stated 2/8spec lines stated 5.8
25 Daxko Engage Free plannot statedPaid fromnot statedNonprofit discountnot statedEmail campaignsYesSocial campaignsnot statedMarketing automationYesLanding pagesnot statedAnalytics and reportingYes 3/8spec lines stated 5.7
Is your tool on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which nonprofit marketing software is ranked first on Specifiction?
CallHub is ranked #1 of 25 with a score of 7.7. GetResponse is second and Mautic third.
How many of these have a free plan?
5 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, CallHub has the lowest first paid tier we found: $0.05/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing. Paid placements never change a rank.
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