NationBuilder

Spec sheet

What it does

NationBuilder combines a supporter database, website builder, communications, fundraising, advocacy and field-organizing tools for campaigns, nonprofits and movements.Read 21 Oct 2026 · nationbuilder.com

Audience

The company serves nonprofits, advocacy organizations, political campaigns, and other community leaders.Read 2 Oct 2026 · nationbuilder.com

Integrations

The official directory lists integrations including Zapier, Qomon, iWave, FieldEdge, 123FormBuilder, Google Analytics, Pipedream and Blackbaud Raiser’s Edge NXT.Read 21 Oct 2026 · nationbuilder.com

Support

Enterprise includes a dedicated account manager and tailored onboarding, and the company offers professional services and training.Read 2 Oct 2026 · nationbuilder.com

Headquarters

The company lists a mailing address of PO Box 811428, Los Angeles, CA 90081.Read 2 Oct 2026 · nationbuilder.com

Founded

2011Read 28 Sep 2026 · nationbuilder.com

Advocacy

ActionButton provides embeddable quizzes, polls, petitions, opinions, voter-registration checks and lawmaker-contact actions.Read 21 Oct 2026 · ab.nationbuilder.com

All-in-one organizing software

NationBuilder combines a people database, website builder, communications, fundraising, and advocacy tools.Read 2 Oct 2026 · nationbuilder.com

API capabilities

The REST APIs exchange JSON and support people records, lists, surveys, contact logging, CSV loading and real-time updates.Read 21 Oct 2026 · support.nationbuilder.com

API v2

The v2 API follows JSON:API 1.0, supports OpenAPI download, OAuth migration and expiring test tokens generated in the control panel.Read 21 Oct 2026 · nationbuilder.com

Backup

Administrators can create and download PostgreSQL 16 database snapshots containing supporter, page, event, path, donation, message and import data.Read 21 Oct 2026 · support.nationbuilder.com

Campaign field tools

The Pro plan includes address geocoding, turf cutting, walk and call sheets, and autodistricting.Read 2 Oct 2026 · nationbuilder.com

Capacity limits

Starter and Pro list contact capacities up to 5,000 and 10,000 respectively, and additional costs apply when contacts exceed a plan's maximum capacity.Read 2 Oct 2026 · nationbuilder.com

Company history

NationBuilder says it was founded in 2011 and has served more than 100,000 customers in over 110 countries.Read 2 Oct 2026 · nationbuilder.com

Data ownership

NationBuilder says customers own their data, can import/export it, and can download a full database copy in an open format.Read 21 Oct 2026 · support.nationbuilder.com

Database and outreach

The platform includes supporter profiles, targeting and segmentation, email communications, and contact logging.Read 2 Oct 2026 · nationbuilder.com

Developer access

The Enterprise plan includes access to a developer API and single sign-on.Read 2 Oct 2026 · nationbuilder.com

Documentation

The help center contains dedicated sections for people, websites, communications, fundraising, workflows, data, integrations, security and API topics.Read 21 Oct 2026 · support.nationbuilder.com

Email and SMS

The platform supports targeted email blasts, automated email journeys and SMS texting with smart fields; SMS availability depends on country and plan.Read 21 Oct 2026 · support.nationbuilder.com

Field organizing

Pro features include address geocoding, turf cutting, walk sheets, call sheets, autodistricting and precinct point people.Read 21 Oct 2026 · nationbuilder.com

Fundraising

Donation pages accept one-time and recurring gifts through NationBuilder Payments and integrated processors such as ActBlue, Anedot and WinRed.Read 21 Oct 2026 · lp.nationbuilder.com

Hosting model

Third-party directory data describes NationBuilder as a cloud SaaS product; customers do not self-host the core platform.Read 21 Oct 2026 · trustradius.com

Limit: billing dispute complaint

The sole Trustpilot reviewer alleges account closure after payment and says processor fees were not fully returned.Read 21 Oct 2026 · trustpilot.com

Limit: learning curve

G2 reviewers report that setup and learning can take significant time and that tutorials are sometimes insufficient.Read 21 Oct 2026 · g2.com

Limit: pricing and paywalls

Capterra reviewers complain that formerly included capabilities have moved behind paid plans and that total cost rises as organizations grow.Read 21 Oct 2026 · capterra.com

Limit: usability

Capterra reviewers describe navigation, templates and data access as confusing or requiring coding expertise.Read 21 Oct 2026 · capterra.com

Limit: website and API gaps

G2 reviewers criticize dated website tooling and report API gaps such as incomplete endpoints and no webhooks.Read 21 Oct 2026 · g2.com

Mobile app availability

HandyNation 3 is a third-party Android app for managing NationBuilder people, canvassing, events, donations and pages; Google Play lists data collection and says data cannot be deleted.Read 21 Oct 2026 · play.google.com

People database

The database stores supporter interactions, relationships, volunteer activity and donation history, with dynamic filters, lists and tags.Read 21 Oct 2026 · support.nationbuilder.com

Praise: affordability for small databases

Capterra and Software Advice reviewers say NationBuilder can be economical when contact volumes are small and additional users are free.Read 21 Oct 2026 · softwareadvice.com

Praise: all-in-one setup

G2 reviewers repeatedly praise getting CRM, website, fundraising and communications running quickly in one system.Read 21 Oct 2026 · g2.com

Praise: support

G2 reviewers frequently describe customer support and account managers as responsive and knowledgeable.Read 21 Oct 2026 · g2.com

Rating on Capterra

3.8 out of 5 from 44 reviewsRead 21 Oct 2026 · capterra.com

Rating on Chrome Web Store

5 out of 5 from 1 rating for the NationTweaker extensionRead 21 Oct 2026 · chromewebstore.google.com

Rating on G2

4.2 out of 5 from 108 reviewsRead 21 Oct 2026 · g2.com

Rating on Software Advice

3.8 out of 5 from 44 reviewsRead 21 Oct 2026 · softwareadvice.com

Rating on Trustpilot

3.2 out of 5 from 1 reviewRead 21 Oct 2026 · trustpilot.com

SDKs

NationBuilder’s public GitHub organization includes a Ruby API client under MIT and an iOS API client also under MIT.Read 21 Oct 2026 · github.com

Security controls

Official documentation states each customer has a separate database, control-panel access is encrypted, and permissions can be customized for unlimited users.Read 21 Oct 2026 · support.nationbuilder.com

Status and outages

The official status page currently lists all systems operational; an independent monitor recorded 93 incidents since March 2021, including 2026 email, texting, control-panel and ActionButton disruptions.Read 21 Oct 2026 · status.nationbuilder.com

Texting availability

NationBuilder says text messaging is available only in the continental United States and Canada.Read 2 Oct 2026 · nationbuilder.com

Trial terms

The 14-day trial covers Starter or Pro, excludes sending email blasts, and rolls into the selected monthly or annual subscription unless changed.Read 2 Oct 2026 · nationbuilder.com

Website builder

Users can create responsive sites with templates, custom domains, forms, petitions, events, donations and SEO controls.Read 21 Oct 2026 · marketing.nationbuilder.com

Zapier scale

NationBuilder’s documentation says its Zapier connection can link the service with more than 1,500 web applications.Read 21 Oct 2026 · support.nationbuilder.com

Plans and prices

Every NationBuilder plan and price →

Where Specifiction places it

• Nonprofit CRM Software#7 of 358.7
• Nonprofit Marketing Software#8 of 258.7