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Keela

keela.co

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Spec score 8.8 #5 of 35 in Nonprofit CRM Software

What it is

Keela is a web-based donor management platform for nonprofits, combining contact records, fundraising, email marketing, and reporting. Fundraising tools include custom donation forms, campaign tracking, recurring-giving prompts, smart donor asks, and automatic gift acknowledgements. Donor profiles support deduplication, relationship tracking, donor scores, and pipeline management. Teams can build customizable emails and automated workflows, organize audiences with tags and segments, and use texting services. Reporting includes customizable dashboards, real-time reports, visual summaries, presentation-ready reports, and calculated KPIs. Listed integrations include Raisely, Aplos, Stripe, QuickBooks Online, PayPal, Eventbrite, Mailchimp, SendGrid, Xero, Zapier, BitPay, and DonorSearch. Plans include unlimited forms, emails, donations, and support, but pricing scales with contact count. The annual plan for up to 1,000 contacts is $164 a month; the monthly option is $190 a month. Organizations with more than 10,000 contacts are directed to request custom pricing. Premium Care, pipelines, texting, and wealth screening are additional features; Premium Care starts at $200 per month.

Spec sheet

What it does
Keela is cloud donor-management and fundraising CRM software for nonprofit organizations.Read 15 Oct 2026 · keela.co
Product
Keela is a donor management platform for nonprofits that combines contact management, AI-powered donor insights, and native email marketing.Read 2 Oct 2026 · keela.co
Integrations
Listed integrations include Aplos, Raisely, Stripe, PayPal, QuickBooks Online, Eventbrite, Mailchimp, SendGrid, Xero, Zapier, BitPay, DonorSearch, Google Calendar, Gmail, Google Analytics and Google Tag Manager.Read 15 Oct 2026 · keela.co
Security
Keela says HTTPS encrypts data sent to its servers and that data is backed up multiple times a day.Read 2 Oct 2026 · support.keela.co
Compliance
Keela states that its tax receipting is CRA, IRS and ACNC compliant and that it follows anti-spam requirements.Read 15 Oct 2026 · keela.co
Support
Every plan includes unlimited email support, online training, a knowledge base, training videos, and Keela U; Premium Care adds live chat and scheduled phone support.Read 2 Oct 2026 · keela.co
License
Keela’s terms mention use of third-party libraries, APIs, plugins and open-source code; they do not state that Keela itself is open source.Read 15 Oct 2026 · keela.co
Founded
LinkedIn lists 2013 as the founding year, while Keela’s story says the product launched in 2015.Read 15 Oct 2026 · linkedin.com
API and SDKs
The official pages opened describe integrations and support articles but do not provide a public Keela API reference, SDK catalog or self-hosting package.Read 15 Oct 2026 · support.keela.co
Automated journeys
Users can create prebuilt or custom workflows for receipts, thank-you messages and lapsed-donor follow-up.Read 15 Oct 2026 · keela.co
Automation 2.0
A September 2026 product update describes AI-assisted workflow creation with review-and-activate checks before launch.Read 15 Oct 2026 · keela.co
Communications
Keela offers nonprofit email marketing, automated workflows, customizable email building, tags and segments, and texting services.Read 2 Oct 2026 · keela.co
Company history
Keela’s About page says it launched in 2015 as a donor management platform purpose-built for nonprofits.Read 2 Oct 2026 · keela.co
Company structure
Keela is presented as part of Velora, alongside Raisely and Aplos in an integrated nonprofit operations suite.Read 15 Oct 2026 · keela.co
Customer support
Standard plans include unlimited email support; Premium Care adds live chat and scheduled phone support.Read 15 Oct 2026 · keela.co
Data hosting
Keela says data is stored on Microsoft Azure servers in the United States, Canada, or Australia depending on the nonprofit’s location.Read 2 Oct 2026 · keela.co
Donation forms
Keela provides branded online donation forms with preset asks, recurring-gift prompts and checkout.Read 15 Oct 2026 · keela.co
Donor CRM
Donor management features include donor profiles, deduplication, relationship tracking, donor scores, and pipeline management.Read 2 Oct 2026 · keela.co
Donor database
The platform stores donor profiles with gift history, household relationships, soft credits and custom fields.Read 15 Oct 2026 · keela.co
Email and texting
Communications tools support segmented lists, saved audiences and deliverability features for email and text outreach.Read 15 Oct 2026 · keela.co
Extra-cost features
Premium Care, pipelines, texting, and wealth screening are listed as additional features, and Premium Care starts at $200 per month.Read 2 Oct 2026 · keela.co
Fundraising
Its fundraising features include custom donation forms, smart donor asks, campaign tracking, recurring giving prompts, and automatic gift acknowledgements.Read 2 Oct 2026 · keela.co
Headquarters and size
LinkedIn lists Vancouver, British Columbia as headquarters and 11–50 employees.Read 15 Oct 2026 · linkedin.com
Legal name
Crunchbase identifies the legal entity as Networks for Change Inc.Read 15 Oct 2026 · crunchbase.com
Limit: customization
Reviews mention limited customization in donation pages, email templates and some workflows.Read 15 Oct 2026 · getapp.co.uk
Limit: data migration
A Capterra reviewer reported missing donation records after a costly, lengthy migration and dissatisfaction with follow-up communication.Read 15 Oct 2026 · capterra.com
Limit: integrations
A GetApp review reports that the SendGrid integration did not work with Wix and caused bounced emails.Read 15 Oct 2026 · getapp.co.uk
Limit: paid add-ons
Reviewers object to premium add-on charges, including automation or other advanced capabilities.Read 15 Oct 2026 · capterra.com
Limit: reporting complexity
Reviewers report that building or extracting reports can require training and feel cumbersome.Read 15 Oct 2026 · softwareadvice.com
Mobile support
GetApp lists Android, iPhone and iPad as supported mobile devices, but no dedicated official app-store listing was located.Read 15 Oct 2026 · getapp.co.uk
Ownership
Crunchbase lists Keela as acquired by Aplos and privately held.Read 15 Oct 2026 · crunchbase.com
Payment processing
Donations can be processed through Stripe and PayPal, with Keela stating it adds no fee above processor charges.Read 15 Oct 2026 · keela.co
Payments and fees
Keela says PayPal and Stripe process donations at a nonprofit rate of 2.2% plus 30 cents, with no additional Keela fee.Read 2 Oct 2026 · keela.co
Praise: all-in-one scope
Reviewers praise having donations, donor records, reporting, campaigns and mass email in one nonprofit-focused system.Read 15 Oct 2026 · getapp.com
Praise: usability and support
Independent reviewers repeatedly describe the interface as easy to learn and customer support as responsive and helpful.Read 15 Oct 2026 · getapp.com
Pricing limits
Plans include unlimited forms, emails, donations, and support; pricing scales by contact count, and organizations with more than 10,000 contacts are directed to request custom pricing.Read 2 Oct 2026 · keela.co
Rating on Capterra
4.3 out of 5 from 314 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.6 out of 5 from 103 reviews.Read 15 Oct 2026 · ai.g2.com
Rating on GetApp
4.3 out of 5 from 314 reviews.Read 15 Oct 2026 · getapp.com
Rating on GetApp UK
4.3 out of 5 from 282 reviews.Read 15 Oct 2026 · getapp.co.uk
Reporting
Dashboards include campaign reports, cohort analysis and LYBUNT/SYBUNT donor views.Read 15 Oct 2026 · keela.co
Security controls
The security article states HTTPS encryption, multiple daily backups and protection from Microsoft Azure, AWS and Google Cloud security systems.Read 15 Oct 2026 · support.keela.co
Security storage
Keela says data is stored on servers in Canada, the United States or Australia according to account country and hosted using Microsoft Azure.Read 15 Oct 2026 · keela.co
Smart Ask
Smart Ask uses wealth data, demographics and giving history to personalize donation amounts on forms.Read 15 Oct 2026 · keela.co
Support documentation
Official support resources include a knowledge base, training videos, webinars and tool-specific integration articles.Read 15 Oct 2026 · support.keela.co
Tax receipting
The product generates tax receipts designed for CRA, IRS and ACNC requirements.Read 15 Oct 2026 · keela.co
Who it serves
Keela says it supports nonprofits and charities, including organizations working on civil rights, social justice, mental health, and childhood hunger.Read 2 Oct 2026 · keela.co

Plans and prices

1001-2500 contacts — annual $243 a month Save up to 23% when you pay annually. 1001-2500 contacts Read 21 Sep 2026 · keela.co
2501-5000 contacts — annual $316 a month Save up to 23% when you pay annually. 2501-5000 contacts Read 21 Sep 2026 · keela.co
5001-7500 contacts — annual $379 a month Save up to 23% when you pay annually. 5001-7500 contacts Read 21 Sep 2026 · keela.co
7501-10000+ contacts — annual $438 a month Save up to 23% when you pay annually. 7501-10000+ contacts Read 21 Sep 2026 · keela.co
1001-2500 contacts — monthly $259 a month Billed monthly. 1001-2500 contacts Read 21 Sep 2026 · keela.co
2501-5000 contacts — monthly $357 a month Billed monthly. 2501-5000 contacts Read 21 Sep 2026 · keela.co
5001-7500 contacts — monthly $420 a month Billed monthly. 5001-7500 contacts Read 21 Sep 2026 · keela.co
Annual · up to 1,000 contacts $164 a year annual billing; displayed per month up to 1,000 contacts · unlimited forms, emails and donations Read 15 Oct 2026 · keela.co
Up to 1000 contacts — annual $164 a month annually Up to 1000 contacts Read 2 Oct 2026 · keela.co
Monthly · up to 1,000 contacts $190 a month monthly up to 1,000 contacts · unlimited forms, emails and donations Read 15 Oct 2026 · keela.co
Up to 1000 contacts — monthly $190 a month monthly Up to 1000 contacts Read 2 Oct 2026 · keela.co
1001–2500 contacts — annual $243 a month annually 1001–2500 contacts Read 2 Oct 2026 · keela.co

Every Keela plan and price →

Strong points and limits

Strong points

  • Unlimited forms, emails, donations, and support are included.
  • Tracks donor relationships, scores, and deduplicated records.
  • Includes recurring-giving prompts and automatic gift acknowledgements.
  • Reports include dashboards and automatically calculated KPIs.

Limits

  • Pricing scales with contact count.
  • More than 10,000 contacts requires custom pricing.
  • Premium Care starts at $200 per month.
  • Texting and pipelines are additional features.

Who it suits

Keela suits nonprofits and charities that need donor records, fundraising tools, and communications in one platform. Its features include reporting and campaign management for organizations working across causes such as civil rights, mental health, and childhood hunger.

Keela in depth

Read the full write-up

Overview

Keela is a web-based donor platform for nonprofits that want fundraising, supporter communications, and reporting connected to a shared contact database. It is strongest for organizations managing ongoing donor relationships across those functions; the contact-based price and paid extras make budget fit a central part of the decision.

Key features

Donor profiles, deduplication, relationship tracking, donor scores, and pipeline management cover both record keeping and prospect prioritization. But pipelines are an extra-cost feature, so teams that need stage-based prospect tracking should include that charge in their comparison.

Fundraising combines custom donation forms, campaign tracking, recurring-giving prompts, smart donor asks, and automatic gift acknowledgements. Forms, donations, and emails are unlimited across plans, which suits organizations running frequent campaigns without a stated volume ceiling. Keela says PayPal and Stripe process donations at a nonprofit rate of 2.2% plus 30 cents, with no additional Keela fee.

Email tools include customizable building, tags, segments, and automated workflows. Texting and wealth screening cost extra, which may make Keela less attractive to organizations that depend on either capability. Reporting is a strength: customizable dashboards, real-time reporting, visual summaries, presentation-ready reports, and automatically calculated KPIs serve teams that need to track fundraising performance.

Listed integrations include Raisely, Aplos, Stripe, QuickBooks Online, PayPal, Eventbrite, Mailchimp, SendGrid, Xero, Zapier, BitPay, and DonorSearch. Every plan includes unlimited email support, online training, a knowledge base, training videos, and Keela U. Premium Care adds live chat and scheduled phone support, but starts at $200 per month.

Keela says data is stored on Microsoft Azure servers in the United States, Canada, or Australia depending on the nonprofit's location. It also says HTTPS encrypts data sent to its servers and that backups run multiple times a day.

Pricing

Keela's paid pricing scales with contact count. Annual billing is cheaper than monthly at the published tiers: up to 1,000 contacts costs $164 a month billed annually, or $190 a month billed monthly. The annual price for 1,001–2,500 contacts is $243 a month, compared with $259 a month billed monthly; for 2,501–5,000 contacts, it is $316 a month annually versus $357 a month monthly. Keela says annual payment saves up to 23%.

Published annual prices continue at $379 a month for 5,001–7,500 contacts and $438 a month for 7,501–10,000+ contacts. Organizations with more than 10,000 contacts are directed to request custom pricing. The larger tiers suit bigger databases, but make contact growth a recurring budget consideration. Premium Care starts at $200 per month; pipelines, texting, and wealth screening are also additional-cost features.

Although Keela describes its pricing model as freemium, it has no free plan. Unlimited forms, emails, donations, and support are included across plans, so the main stated plan limit is contact count rather than campaign volume. The published tiers are most useful to compare against an organization's current database size and expected growth.

Platforms

Keela runs on the web, making it a fit for teams whose work centers on browser access rather than a dedicated mobile app.

Who it's for

Keela serves nonprofits and charities, including organizations working in civil rights, social justice, mental health, and childhood hunger. It is a particularly strong fit for teams seeking donor CRM, campaigns, email, and reporting in one system. Organizations with small budgets, more than 10,000 contacts, or a need for included texting or pipelines should weigh the custom pricing or add-on costs carefully.

Pros and cons

Pros: Unlimited forms, emails, and donations support frequent fundraising without stated volume caps.

Pros: Donor management, fundraising, email automation, and advanced reporting are brought together around contact records.

Pros: Every plan includes unlimited email support and a range of training resources.

Cons: There is no free plan despite the freemium pricing classification.

Cons: Contact-based pricing rises with database size, and organizations above 10,000 contacts need custom pricing.

Cons: Pipelines, texting, wealth screening, and enhanced support add cost; Premium Care alone starts at $200 per month.

Alternatives

For membership organizations needing a free starting point, memberplanet offers a free Basic plan with unlimited members and admins; its Essentials plan is $50 a month and includes a 2% platform fee. Trail Blazer is worth considering for small databases: its Non-Profit Manager plan starts at $50 a month for fewer than 500 contacts, includes unlimited mass email, and has setup fees of $295 to $495.

Funraise may suit organizations raising under $1 million annually that want a free plan; its premium plans require a sales conversation. Raklet is another free-plan option, with a free tier capped at 100 contacts, one admin seat, and 1,250 free emails per month. Salesforce Nonprofit Cloud may be preferable to eligible nonprofits seeking a broader platform with 10 free licenses through the Power of Us Program.

infoodle offers a Core CRM plan at $75 a month for 1–100 active contacts, including contact management, donations, and reporting, which may suit organizations with a very small database. WildApricot is a membership-focused option with a 100-contact plan at $66 a month. Eudonet CRM offers a CRM solution tailored to sector needs.

Compare more options in Nonprofit CRM Software, Donor Management Software, and Donation Management.

Verdict

Keela is a strong choice for nonprofits that want donor management, fundraising, email communications, and reporting working together, especially when unlimited campaign volume matters more than a free entry tier. Choose it if its contact-based price fits your database and budget; look elsewhere if you need a free plan or expect to rely on paid extras such as texting and pipelines.

Verdict

Keela brings donor management, fundraising, communications, and reporting together for nonprofits. Check contact-based pricing and additional feature costs against your organization's needs.

Where Specifiction places it

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