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SPECIFICTION
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Klaviyo

klaviyo.com

Free plan Web
Visit klaviyo.com
Spec score 8.4 #4 of 37 in Customer Lifetime Value Software

What it is

Klaviyo is a web marketing platform for communicating through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. A helpdesk adds ticket management, customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The app marketplace offers more than 350 integrations, and developers can build apps and integrations with APIs, webhooks, SDKs, and warehouse syncs. The Free plan costs nothing and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages per month, and $5 of Composer usage per month. Free access can remain available indefinitely while account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and provides GDPR-related data processing measures and tools, with EU and US data residency. The company was founded in 2012 and is based in Boston, Massachusetts.

Spec sheet

Free plan
YesRead 20 Sep 2026 · klaviyo.com
Headquarters
Boston, Massachusetts, United StatesRead 23 Sep 2026 · klaviyo.com
Founded
2012Read 23 Sep 2026 · klaviyo.com
A/B testing
YesRead 20 Sep 2026 · klaviyo.com
AI resolution
Customer Agent resolves 65% of questions autonomously.Read 27 Sep 2026 · klaviyo.com
App integrations
The app marketplace offers more than 350 integrations.Read 27 Sep 2026 · klaviyo.com
Audience segmentation
YesRead 20 Sep 2026 · klaviyo.com
Company reach
Klaviyo states that it powers more than 205,000 brands across 100 countries.Read 27 Sep 2026 · klaviyo.com
Composer budget
The free plan includes $5 of Composer usage per month.Read 27 Sep 2026 · klaviyo.com
Data residency
The platform states EU and US data residency.Read 27 Sep 2026 · klaviyo.com
Developer tools
Developers can create apps and integrations using Klaviyo APIs, webhooks, SDKs, and warehouse syncs.Read 27 Sep 2026 · klaviyo.com
Email automation
YesRead 20 Sep 2026 · klaviyo.com
Email limit
The free plan includes up to 500 email sends per month.Read 27 Sep 2026 · klaviyo.com
Free duration
The free plan can remain available indefinitely while account limits are maintained.Read 27 Sep 2026 · klaviyo.com
Free plan
A free plan is available with core features and no monthly cost within stated limits.Read 27 Sep 2026 · klaviyo.com
Free support
Free users receive full email support for the first 60 days.Read 27 Sep 2026 · klaviyo.com
GDPR support
Klaviyo provides GDPR-related data processing measures and tools for data subject rights requests.Read 27 Sep 2026 · klaviyo.com
Landing pages
YesRead 20 Sep 2026 · klaviyo.com
Limit enforcement
Sending may be paused or restricted when free-plan limits are exceeded.Read 27 Sep 2026 · klaviyo.com
Marketing channels
Klaviyo supports email, SMS, RCS, mobile push, WhatsApp, and social marketing.Read 27 Sep 2026 · klaviyo.com
Mobile message budget
The free plan includes $5 of mobile messages per month.Read 27 Sep 2026 · klaviyo.com
Monthly send limit
15000Read 20 Sep 2026 · klaviyo.com
Native integrations
350Read 20 Sep 2026 · klaviyo.com
Profile limit
The free plan includes up to 250 active profiles.Read 27 Sep 2026 · klaviyo.com
Security certification
Klaviyo is SOC 2 Type II certified.Read 27 Sep 2026 · klaviyo.com
Service features
Helpdesk includes ticket management, full customer context, omnichannel support, and AI automation.Read 27 Sep 2026 · klaviyo.com

Plans and prices

Free Free billed monthly 250 active profiles · 500 email sends/month · $5 mobile messages/month · $5 Composer usage/month Up to 250 active profiles, 500 email sends/month, and $5 of mobile messages/month Read 27 Sep 2026 · klaviyo.com
Email Price not published 15,000 emails/month Read 20 Sep 2026 · klaviyo.com
Email Priced on request 15,000 emails/month Read 20 Sep 2026 · klaviyo.com
Enterprise Priced on request Pricing available for large organisations with advanced needs Read 27 Sep 2026 · klaviyo.com

Every Klaviyo plan and price →

Strong points and limits

Strong points

  • Supports six listed marketing channels.
  • Includes automation, segmentation, landing pages, and A/B testing.
  • Marketplace offers more than 350 integrations.
  • Free plan can remain available indefinitely within limits.

Limits

  • Free plan includes 250 active profiles.
  • Free plan includes 500 email sends monthly.
  • Free users receive full email support for 60 days.
  • Sending can be restricted if free limits are exceeded.

Who it suits

Klaviyo suits organizations managing customer outreach across multiple marketing channels, and developers building related integrations. Its free plan is for accounts within the stated profile, sending, and usage limits.

Verdict

Klaviyo combines multichannel marketing tools with a helpdesk and integration options. The free plan has defined contact, sending, and usage ceilings to consider.

Where Specifiction places it

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