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Oracle Responsys

oracle.com

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Spec score 8.6 #17 of 131 in Marketing Automation Software

Spec sheet

Purpose
Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time.Read 12 Oct 2026 · docs.oracle.com
Intended users
Oracle describes Responsys as campaign management for B2C marketing teams.Read 12 Oct 2026 · docs.oracle.com
Deployment
Responsys is provided as SaaS and requires a standard web browser rather than special client software.Read 12 Oct 2026 · docs.oracle.com
Integrations
Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.Read 12 Oct 2026 · docs.oracle.com
Security
Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options.Read 12 Oct 2026 · docs.oracle.com
Headquarters
Austin, Texas, USARead 19 Oct 2026 · oracle.com
Founded
1977Read 19 Oct 2026 · oracle.com
AI and optimization
Advanced Intelligence features include AI-enabled segmentation, look-alike modeling, fatigue analysis, and selecting a campaign, channel, and email delivery time.Read 12 Oct 2026 · oracle.com
APIs
Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys integrations.Read 12 Oct 2026 · docs.oracle.com
Audience targeting
Audience Designer assembles audiences from customer segments and lets marketers filter out recipients.Read 12 Oct 2026 · oracle.com
Campaign management
It provides a graphical interface and tools for campaign data integration, segmentation, content and form development, testing, launch, and reporting.Read 12 Oct 2026 · docs.oracle.com
Channels
Campaign Designer supports email, SMS, mobile app push and in-app messages, and web push.Read 12 Oct 2026 · docs.oracle.com
CRM integrations
multipleRead 20 Sep 2026 · oracle.com
Customer journeys
YesRead 20 Sep 2026 · oracle.com
Data protection
Responsys documents data redaction for personally identifiable information and encryption at rest using Oracle Transparent Data Encryption.Read 12 Oct 2026 · docs.oracle.com
Email automation
YesRead 20 Sep 2026 · oracle.com
Email campaigns
Its code-optional email designer supports personalization and device previews.Read 12 Oct 2026 · oracle.com
External integrations
Responsys apps can call external systems from programs, including Facebook Custom Audiences, and Oracle lists Magento Connector and Pinterest Widget apps.Read 12 Oct 2026 · docs.oracle.com
Integration options
Responsys documentation describes integrations with Oracle Retail Customer Engagement, Adobe Analytics, CX Audience, Oracle Infinity, and Oracle Content Management.Read 12 Oct 2026 · docs.oracle.com
Lead capture forms
YesRead 20 Sep 2026 · oracle.com
Notable access requirement
Responsys SMS, push, and other program features may require the relevant feature to be enabled for the account.Read 12 Oct 2026 · docs.oracle.com
Pricing model
Oracle’s price list says interactions include email, SMS, and mobile app messages and are purchased based on annual usage; it does not establish a single base subscription price on the cited page.Read 12 Oct 2026 · oracle.com
Product purpose
Oracle Responsys helps B2C marketing teams design and deliver personalized customer experiences across devices, channels, and lifecycles.Read 12 Oct 2026 · docs.oracle.com
Secure transfer
Responsys REST APIs use HTTPS, and Connect supports SCP or SFTP transfers and PGP/GPG file encryption.Read 12 Oct 2026 · docs.oracle.com
Security controls
Security features include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, and configurable login protections.Read 12 Oct 2026 · docs.oracle.com
Support and learning
Oracle's Responsys documentation hub links to user documentation, developer documentation, training, videos, and the Oracle Topliners community.Read 12 Oct 2026 · docs.oracle.com
Targeting and personalization
Responsys uses data from disparate sources to build precisely targeted audiences and deliver personalized messages in near real time.Read 12 Oct 2026 · docs.oracle.com
Testing limit
Multivariate testing supports up to eight creative variations at once.Read 12 Oct 2026 · oracle.com

Plans and prices

Marketing Automation Responsys Enterprise Cloud Service $2 a year Annual; per 1,000 interactions, with a minimum quantity of 100,000 Email, SMS, FS SMS, App, and Web Push interactions; Full-Serve SMS is counted separately Read 12 Oct 2026 · oracle.com

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