HubSpot Marketing Hub vs Oracle Responsys
HubSpot Marketing Hub
hubspot.comOracle Responsys
oracle.comSide by side
| Figure | HubSpot Marketing Hub | Oracle Responsys |
|---|---|---|
| Price from | $7/mo | $0.17/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 1 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 8.6 (#17) |
| Spec score · Customer Journey Orchestration Software | 9.1 (#1) | 8.2 (#8) |
| Spec score · Campaign Management | 9.0 (#2) | 8.2 (#9) |
| Spec score · All-in-One Marketing Platform | 9.0 (#4) | 8.1 (#15) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2006 | 1977 |
| Headquarters | Boston, MA, USA | Austin, Texas, USA |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time. |
| Security controls | HubSpot states that it conducts annual third-party audits and penetration testing, supports SAML SSO and SCIM provisioning, and offers regional hosting in the US, EU, Canada, and Australia. | Security features include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, and configurable login protections. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Oracle Responsys
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Oracle Responsys
Oracle Responsys has no write-up on Specifiction yet; its figures are above.