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Business Operations

Best Campaign Management in 2026

Campaign management tools help you plan and run campaigns across channels, with automation, audience segmentation, testing and reporting. This list helps people compare those capabilities before choosing software.

  1. 01 CoSchedule

    CoSchedule Social Calendar suits marketers who plan and publish across several social networks and need scheduling, campaigns, or analytics.

    From $29/mo Free plan Web · iOS · Android · Browser extension
    9.0 Visit Specs
  2. 02 HubSpot Marketing Hub
    From $7/mo Free plan Web · iOS · Android · API
    9.0 Visit Specs
  3. 03 Mautic

    Mautic suits marketers who need campaign automation, lead scoring, and forms, from freelancers to larger organizations.

    From €247.50/mo Free plan Web · API · Self-hosted
    8.8 Visit Specs
  4. 04 ActiveCampaign

    ActiveCampaign suits teams coordinating marketing across several channels and using automation, segmentation, or customer journeys.

    Free trial Web · iOS · Android
    8.7 Visit Specs
  5. 05 Microsoft Dynamics 365 Sales
    From $4/mo Free trial Web · iOS · Android · API
    8.6 Visit Specs
  6. 06 Bloomreach Engagement
    Web · API
    8.3 Visit Specs
  7. 07 Braze

    Braze is aimed at companies building customer engagement programs, from startups to scaling businesses and global enterprises.

    Free trial Web · iOS · Android · API
    8.3 Visit Specs
  8. 08 Adobe Campaign

    Adobe Campaign suits organizations planning data-driven, cross-channel outbound campaigns and connecting campaign activity to multiple customer data sources.

    Web · iOS · Android · API
    8.2 Visit Specs
  9. 09 Oracle Responsys
    From $0.17/mo Web · iOS · Android · API
    8.2 Visit Specs
  10. 10 Adobe Marketo Engage

    It suits enterprise marketing teams running coordinated campaigns across multiple channels and working with sales through CRM data.

    Web · API
    8.1 Visit Specs
  11. 11 Listrak

    Listrak is designed for retailers and ecommerce brands needing customer data, journey automation, personalization, and cross-channel engagement.

    Web · API · Browser extension
    7.9 Visit Specs
  12. 12 Insider One

    Insider One is intended for marketers and customer engagement teams.

    Web · iOS · Android · API
    7.7 Visit Specs
  13. 13 Iterable

    Iterable suits enterprise organizations managing personalized customer communication across several channels.

    Web · iOS · Android · API
    7.7 Visit Specs
  14. 14 Salesforce Marketing Cloud Engagement
    From $2,000/mo Web · API
    7.7 Visit Specs
  15. 15 Optimove
    Web · iOS · Android · API
    7.6 Visit Specs
  16. 16 Customer.io
    From $100/mo Web · iOS · Android
    7.5 Visit Specs
  17. 17 Zeta Marketing Platform

    Zeta Marketing Platform suits marketers seeking to coordinate customer acquisition, growth and retention across multiple channels.

    Web · iOS · Android · API
    7.5 Visit Specs
  18. 18 Oracle Responsys
    From $0.17/mo Web · API
    7.4 Visit Specs
  19. 19 HCL Unica Interact
    Web · API · Self-hosted
    7.3 Visit Specs
  20. 20 WebEngage

    It suits consumer businesses coordinating personalized engagement across customer profiles, behavioral segments, and multiple channels.

    Web · iOS · Android · API
    7.2 Visit Specs
  21. 21 SAS Customer Intelligence 360

    It is intended for marketers, campaign developers, digital marketers, and customer-experience professionals.

    Web · iOS · Android · API
    7.1 Visit Specs
  22. 22 Aprimo

    Aprimo suits teams that need to organize and retrieve varied digital assets, manage review workflows, and share content with guests.

    API
    6.9 Visit Specs
  23. 23 Ortto
    From $199/mo Web
    6.8 Visit Specs
  24. 24 Sprinklr Marketing Analytics
    Web · API
    6.8 Visit Specs
  25. 25 Adobe Journey Optimizer Web Personalization
    Web
    6.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare free access and paid starting price, supported channels and platforms, workflow automation, included contacts, A/B testing, and analytics and reporting.

Compare CoSchedule and HubSpot Marketing Hub Get a place on this list

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