Oracle Responsys

Spec sheet

Audience

Oracle positions Responsys for B2C marketers delivering personalized customer engagement at enterprise scale.Read 12 Oct 2026 · oracle.com

API

Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys; asynchronous APIs are under controlled availability.Read 12 Oct 2026 · docs.oracle.com

Security

Responsys documents encryption at rest using Oracle Transparent Data Encryption, HTTPS REST APIs, role-based access controls, and optional IP address allowlisting.Read 12 Oct 2026 · docs.oracle.com

Support

Oracle says each Oracle Marketing Cloud subscription includes Oracle Cloud Support, with other support offerings available as upgrades.Read 12 Oct 2026 · oracle.com

Headquarters

Austin, Texas, USARead 4 Oct 2026 · oracle.com

Founded

1977Read 4 Oct 2026 · oracle.com

API transport security

Oracle's REST API guide requires client systems to use TLS 1.2 and documents username-and-password or certificate authentication.Read 12 Oct 2026 · docs.oracle.com

Campaign channels

Responsys supports campaigns across email, mobile, SMS, push notifications, and web.Read 12 Oct 2026 · oracle.com

Content integration

The Oracle Content Management integration lets users insert published repository assets into Responsys email and mobile campaigns.Read 12 Oct 2026 · docs.oracle.com

Email automation

YesRead 20 Sep 2026 · oracle.com

Journeys and testing

Responsys supports event-triggered and behavior-based journeys, plus testing and machine learning models to optimize content, offers, and send times.Read 12 Oct 2026 · oracle.com

Oracle integration

Oracle says Responsys connects with Oracle Fusion Unity Data Platform and Oracle CX applications.Read 12 Oct 2026 · oracle.com

Personalization

Oracle says marketers can use AI-assisted segmentation and predictive targeting to personalize customer engagement.Read 12 Oct 2026 · oracle.com

Product role

Oracle describes Responsys as its B2C cross-channel campaign management product.Read 12 Oct 2026 · oracle.com

Purchase requirements

Oracle's price list says new Responsys customers must first purchase the platform, initial deals require at least a 12-month term, and consulting services are required for initial purchase.Read 12 Oct 2026 · oracle.com

Third-party apps

Responsys apps can connect to external systems, and Oracle Cloud Marketplace lists apps including Magento Connector, Facebook Custom Audience, and Pinterest Widget.Read 12 Oct 2026 · docs.oracle.com

Plans and prices

Every Oracle Responsys plan and price →

Where Specifiction places it

• Email marketing tools#83 of 1898.0
• Customer Lifetime Value Software#21 of 377.6
• Campaign Management#18 of 277.4
• Customer Engagement Software#16 of 247.5
• Customer Journey Orchestration Software#25 of 347.4
• Email Marketing Software#149 of 1897.4
• Marketing Automation Software#107 of 1317.2
• All-in-One Marketing Platform#23 of 287.3