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Zoho Campaigns

zoho.com

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Spec score 9.5 #1 of 189 in Email marketing tools

What it is

Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.

Spec sheet

What it does
Zoho Campaigns is a multichannel marketing platform for creating, personalizing, automating and measuring email, SMS and WhatsApp campaigns.Read 14 Oct 2026 · g2.com
Purpose
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience.Read 9 Oct 2026 · zoho.com
Free plan
YesRead 21 Sep 2026 · zoho.com
Integrations
The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs.Read 14 Oct 2026 · zoho.com
Support
The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support.Read 9 Oct 2026 · zoho.com
Founded
1996Read 28 Sep 2026 · zoho.com
A/B testing
YesRead 21 Sep 2026 · zoho.com
Analytics
Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers.Read 14 Oct 2026 · zoho.com
API authentication
The Email API uses API keys in the Zoho-zapikey header at the v2 endpoint, and each user may create up to 20 keys.Read 14 Oct 2026 · zoho.com
API capabilities
Campaign-management APIs cover creating, sending, scheduling, cloning, reporting, recipient data, coupon operations and deletion.Read 14 Oct 2026 · zoho.com
API limits
The create-campaign API permits 500 calls per five minutes and imposes a 30-minute lock period after the limit is reached.Read 14 Oct 2026 · zoho.com
Automation
Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks.Read 14 Oct 2026 · zoho.com
Campaign creation
It offers a drag-and-drop editor, templates, and AI-assisted campaign content creation.Read 9 Oct 2026 · zoho.com
Channels
It supports email, SMS, and WhatsApp campaigns from one platform.Read 9 Oct 2026 · zoho.com
Company founded
Crunchbase states that Zoho was founded in 1996 by Sridhar Vembu.Read 14 Oct 2026 · crunchbase.com
Company headquarters and size
LinkedIn lists Chennai, Tamil Nadu as headquarters and company size as 10,001+ employees.Read 14 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd.Read 14 Oct 2026 · crunchbase.com
Contact management
Contacts can be imported through files, Zoho and third-party integrations, or APIs, then organized into lists and segments.Read 14 Oct 2026 · help.zoho.com
Contact targeting
Users can organize contacts into lists, enrich profiles with custom fields, and create audience segments using multiple conditions.Read 9 Oct 2026 · zoho.com
Cross-channel messaging
SMS and WhatsApp marketing are available as add-ons, including workflow actions for both channels on paid plans.Read 14 Oct 2026 · zoho.com
Documentation
Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API.Read 14 Oct 2026 · zoho.com
Ecommerce
The product supports promotional emails, purchase follow-ups, feedback requests, and abandoned-cart triggers.Read 9 Oct 2026 · zoho.com
Email automation
YesRead 21 Sep 2026 · zoho.com
Encryption
Zoho states that Campaigns encrypts data in transit and uses AES-256 application-layer encryption at rest, with optional custom-field encryption.Read 14 Oct 2026 · help.zoho.com
Free plan limits
The Forever Free plan is limited to 2,000 contacts and 6,000 emails per month.Read 9 Oct 2026 · zoho.com
GDPR controls
Zoho documents consent management, double opt-in, lawful-basis tracking, access and erasure options, audit logs and password-protected exports for GDPR workflows.Read 14 Oct 2026 · zoho.com
Intended audience
Zoho describes Campaigns as made with care for small businesses and says it can be used to grow a business.Read 9 Oct 2026 · zoho.com
iOS app rating
The Apple App Store listing shows 4.7 out of 5 from 110 ratings.Read 14 Oct 2026 · apps.apple.com
Limit: API and automation
TrustRadius reviews cite weaknesses involving automation, API connections and spam management, and one reviewer says it is less suitable for automated email.Read 14 Oct 2026 · trustradius.com
Limit: customization and documentation
A G2 reviewer reports limited template customization, missing conditional blocks and custom CSS, and documentation that needs more detail.Read 14 Oct 2026 · g2.com
Limit: interface and editor
Reviewers on G2, GetApp and TrustRadius repeatedly describe the interface or editor as clumsy, slow or difficult to navigate.Read 14 Oct 2026 · g2.com
Mobile support
Zoho documents Android 6.0+ and iOS 10.0+ support in its system requirements, while its newer iOS installation page specifies iOS 11.0+.Read 14 Oct 2026 · help.zoho.com
Native integrations
40Read 21 Sep 2026 · zoho.com
Ownership and funding
LinkedIn describes Zoho Corporation as privately held and profitable; Crunchbase identifies it as a private, for-profit company.Read 14 Oct 2026 · linkedin.com
Personalization
Campaigns support merge tags and dynamic content for personalized messages.Read 14 Oct 2026 · zoho.com
Praise: templates and automation
TrustRadius reviewers highlight attractive customizable templates, email automation, analytics and audience management.Read 14 Oct 2026 · trustradius.com
Praise: value and features
GetApp reviewers repeatedly praise the combination of automation, segmentation, templates and analytics at a low price.Read 14 Oct 2026 · getapp.com
Quick campaign creation
The product provides a quick campaign creation workflow for launching email campaigns.Read 14 Oct 2026 · zoho.com
Rating on G2
4.3 out of 5 from 1,043 reviews.Read 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.1 out of 5 from 28 ratings.Read 14 Oct 2026 · gartner.com
Rating on GetApp
4.3 out of 5 from 317 reviews.Read 14 Oct 2026 · getapp.com
Rating on TrustRadius
8.9 out of 10 from 177 reviews and ratings.Read 14 Oct 2026 · trustradius.com
Security and privacy
Zoho says it does not show ads in its products, including free editions, or sell user information to third parties.Read 9 Oct 2026 · zoho.com
Segmentation
Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring.Read 14 Oct 2026 · zoho.com
Subscriber limit
500Read 21 Sep 2026 · zoho.com
System requirements
The documented desktop requirements include Windows, Linux or Mac OS X with Safari 13+, Chrome 73+, Firefox 69+, Edge 79+ or Opera 60+, plus JavaScript and cookies.Read 14 Oct 2026 · assets.applytosupply.digitalmarketplace.service.gov.uk
Templates and editor
The free tier includes templates, drag-and-drop editing, HTML import and generative AI, while paid tiers add more templates and customization.Read 14 Oct 2026 · zoho.com
Testing and analytics
A/B testing compares email variants, and reports track opens, clicks, unsubscribes, bounces, and delivery statistics.Read 9 Oct 2026 · zoho.com

Plans and prices

Forever Free Free Up to 2,000 contacts · 6,000 emails/month · 5 users · Basic reporting · 35 apps integration available Read 9 Oct 2026 · zoho.com
Forever Free Free 2,000 contacts · 6,000 emails/month · 5 users · basic reporting Read 14 Oct 2026 · zoho.com
Standard $4 a month per month 500-contact starting tier · unlimited emails · A/B testing · advanced segmentation Read 14 Oct 2026 · getapp.com
Professional $6 a month per month 500-contact starting tier · unlimited emails · workflow automation · autoresponders Read 14 Oct 2026 · getapp.com

Every Zoho Campaigns plan and price →

Strong points and limits

Strong points

  • Supports email, SMS, and WhatsApp campaigns.
  • Includes segmentation, automation, and A/B testing.
  • Free plan includes 2,000 contacts and 6,000 monthly emails.
  • Reports track opens, clicks, bounces, and delivery.

Limits

  • Free plan is limited to 2,000 contacts and 6,000 monthly emails.
  • Listed subscriber limit is 500.

Who it suits

Zoho Campaigns suits small businesses and teams that need campaign creation, audience segmentation, and automated messaging across several channels. Its plan allowances give teams specific contact, email, and user limits to consider.

Zoho Campaigns in depth

Read the full write-up

Zoho Campaigns is a marketing platform for coordinating email, SMS, and WhatsApp outreach, with segmentation and behavior-based automation. It is best suited to small businesses that want those channels alongside ecommerce campaign tools. The free plan has room for a substantial contact list, but its monthly email cap and the custom pricing of paid plans shape the decision.

Overview

Campaign creation combines a drag-and-drop editor, templates, and AI-assisted content creation. Lists, custom contact fields, and segments built from multiple conditions help teams target messages more precisely than a single undivided mailing list. Automated workflows can react to recipient behavior, and teams can edit active workflows without interrupting journeys already in progress.

For ecommerce, supported uses include promotions, purchase follow-ups, feedback requests, and abandoned-cart triggers. That gives small online sellers practical campaign options beyond newsletters. Zoho also says it does not serve ads in its products, including free editions, or sell user information to third parties.

Key features

Campaigns and measurement

Email, SMS, and WhatsApp support makes Campaigns a fit for teams seeking several messaging channels in one platform. A/B testing compares email variants, while reporting tracks opens, clicks, unsubscribes, bounces, and delivery statistics. The combination supports both campaign refinement and delivery monitoring, although the stated testing capability is specific to email.

Targeting, automation, and integrations

Behavior-triggered workflows and multi-condition segments suit marketers who need campaigns to respond to audience activity. The ability to edit live workflows is especially useful when a journey needs adjustment without stopping it. The pricing page lists integrations including Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier; the product has 40 native integrations overall.

Pricing

Campaigns uses a freemium model and offers a 14-day trial. The Forever Free plan costs free and includes up to 2,000 contacts, 6,000 emails per month, five users, basic reporting, and 35 app integrations. It is a workable starting point for a small team, but monthly email volume—not just audience size—can become the constraint for frequent campaigns.

Standard has custom pricing, starts at 500 contacts, allows unlimited emails and up to 100,000 contacts, and includes 10 users. Professional also has custom pricing, starts at 500 contacts, and raises the ceiling to 500,000 contacts with unlimited emails and 20 or more users. These paid plans remove the free plan’s send cap and offer more room for teams and lists; the available plan details do not establish which additional features distinguish them. The pricing page lists email, telephone, and in-product chat support, with priority support for Standard and Professional.

Platforms

Zoho Campaigns runs on web, Android, and iOS, and provides an API. That covers browser-based campaign work, mobile access, and API connectivity.

Who it's for

Small businesses that want to coordinate multiple channels, segment contacts, and automate behavior-based outreach should find a strong match. Ecommerce teams can use the purchase and abandoned-cart triggers, while growing organizations can move to paid contact limits and unlimited email volume. It is less compelling for a team that needs predictable paid-plan costs before choosing a service.

Pros and cons

Multiple channels in one platform: Email, SMS, and WhatsApp support gives small teams a shared place to plan outreach.

Useful targeting and automation: Multi-condition segments, behavioral workflows, and edits to live journeys support more tailored campaigns.

Free plan has meaningful capacity: Five users and up to 2,000 contacts suit a small operation, though 6,000 monthly emails may limit frequent sends.

Paid plans scale sends and audiences: Standard and Professional include unlimited emails, with ceilings of 100,000 and 500,000 contacts respectively; their custom pricing makes budget comparison harder.

Email-focused testing: A/B testing and detailed campaign metrics help evaluate email performance, but the stated testing feature does not cover the other channels.

Alternatives

For a broader shortlist, see AI Email Marketing Software and Email Marketing Software. Consider AWeber for a free plan capped at 500 subscribers and 3,000 monthly emails. GetResponse offers a Starter plan at $1,915.58 a month, billed monthly and paid annually, with unlimited monthly email sends and one custom automation workflow. Mailchimp is another free option, with 250 contacts, 500 emails per month, and one seat on its Free plan. ActiveCampaign is a paid alternative with a free trial and an annually billed Starter plan. SendPulse offers a free tier with 500 subscribers and 15,000 monthly emails. Brevo Conversations has a free plan for one user. Klaviyo offers a free plan for up to 250 active profiles and 500 email sends monthly. MailerLite has a free plan with 250 subscribers and 2,500 monthly emails.

Verdict

Choose Zoho Campaigns if a small business needs channel variety, audience segmentation, and behavioral automation in one service, with a free plan that accommodates up to 2,000 contacts. Look elsewhere if a firm paid-plan budget is essential before committing, or if the free monthly email allowance is too low for your campaign cadence.

Verdict

Zoho Campaigns combines multi-channel messaging with segmentation, automation, testing, and reporting. The free plan has defined audience and monthly email limits, while prices for its higher plans are unstated.

Where Specifiction places it

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