SendPulse vs Zoho Campaigns
SendPulse
sendpulse.comZoho Campaigns
zoho.comSide by side
| Figure | SendPulse | Zoho Campaigns |
|---|---|---|
| Price from | $9.60/mo | $4/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 4 |
| Spec score · Email marketing tools | 9.4 (#3) | 9.5 (#1) |
| Spec score · Email Marketing Software | 8.7 (#32) | 8.6 (#42) |
| Spec score · AI Email Marketing Software | 8.6 (#10) | 8.6 (#11) |
| A/B testing | Yes | Yes |
| Automation | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company founded | SendPulse was founded in 2015. | Crunchbase states that Zoho was founded in 1996 by Sridhar Vembu. |
| Company headquarters and size | LinkedIn lists New York headquarters and a 51–200 employee company size. | LinkedIn lists Chennai, Tamil Nadu as headquarters and company size as 10,001+ employees. |
| Company legal name | Crunchbase identifies the company as SendPulse Inc. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Email automation | Yes | Yes |
| Founded | 2015 | 1996 |
| Free plan | Yes | Yes |
| Integrations | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Rating on G2 | 4.6 out of 5 from 722 reviews. | 4.3 out of 5 from 1,043 reviews. |
| Rating on Gartner Peer Insights | 4.6 out of 5 from 15 ratings. | 4.1 out of 5 from 28 ratings. |
| Rating on GetApp | 4.6 out of 5 from 773 reviews. | 4.3 out of 5 from 317 reviews. |
| Rating on TrustRadius | 3.5 out of 10 from 24 reviews and ratings. | 8.9 out of 10 from 177 reviews and ratings. |
| Audience segmentation | Yes | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
Plans
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.