Mailchimp vs Zoho Campaigns
Mailchimp
mailchimp.comZoho Campaigns
zoho.comSide by side
| Figure | Mailchimp | Zoho Campaigns |
|---|---|---|
| Price from | $13/mo | $4/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Email marketing tools | 9.4 (#2) | 9.5 (#1) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.6 (#42) |
| Spec score · Google Workspace for Marketing Software | 9.2 (#1) | 8.7 (#4) |
| Spec score · Email Automation | 8.8 (#6) | 8.6 (#10) |
| Spec score · AI Email Marketing Software | 8.8 (#7) | 8.6 (#11) |
| Spec score · Email newsletter software | 8.7 (#7) | 8.6 (#8) |
| A/B testing | Yes | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 2001 | 1996 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Native integrations | 300 | 40 |
| Rating on G2 | 4.3 out of 5 from 18,430 reviews | 4.3 out of 5 from 1,043 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 1,260 ratings | 4.1 out of 5 from 28 ratings. |
| Rating on TrustRadius | 8.4 out of 10 from 2,886 reviews and ratings | 8.9 out of 10 from 177 reviews and ratings. |
| Audience segmentation | Yes | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Subscriber limit | 500 | 500 |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.