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SPECIFICTION
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Mailchimp vs Zoho Campaigns

Mailchimp

mailchimp.com

Zoho Campaigns

zoho.com

Side by side

FigureMailchimpZoho Campaigns
Price from$13/mo$4/mo
Free planYesYes
Free trialYesYes
Open source——
WebYesYes
Windows—Yes
macOS—Yes
Linux—Yes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published54
Spec score · Email marketing tools9.4 (#2)9.5 (#1)
Spec score · Email Marketing Software9.0 (#10)8.6 (#42)
Spec score · Google Workspace for Marketing Software9.2 (#1)8.7 (#4)
Spec score · Email Automation8.8 (#6)8.6 (#10)
Spec score · AI Email Marketing Software8.8 (#7)8.6 (#11)
Spec score · Email newsletter software8.7 (#7)8.6 (#8)
A/B testingYesYes
AnalyticsReporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers.
AutomationMarketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks.
Email automationYesYes
Founded20011996
Free planYesYes
IntegrationsMailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs.
Native integrations30040
Rating on G24.3 out of 5 from 18,430 reviews4.3 out of 5 from 1,043 reviews.
Rating on Gartner Peer Insights4.4 out of 5 from 1,260 ratings4.1 out of 5 from 28 ratings.
Rating on TrustRadius8.4 out of 10 from 2,886 reviews and ratings8.9 out of 10 from 177 reviews and ratings.
Audience segmentationYesStandard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring.
Subscriber limit500500
SupportOfficial feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers.The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support.

Plans

Mailchimp

  • FreeFree
  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Mailchimp pricing →

Zoho Campaigns

  • Forever FreeFree
  • Forever FreeFree
  • Standard$4 a month
  • Professional$6 a month

Zoho Campaigns pricing →

In their own words

Mailchimp

Mailchimp has no write-up on Specifiction yet; its figures are above.

Visit mailchimp.com

Zoho Campaigns

Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.

Visit zoho.com