SAS Customer Intelligence 360

developer.sas.com

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Spec score 7.9 #53 of 131 in Marketing Automation Software

What it is

SAS Customer Intelligence 360 is a customer engagement platform for turning customer insights into personalized actions across channels. Its capabilities include audience management, journey orchestration, marketing decisioning, and marketing AI. Organizations can target audiences using a hybrid data architecture that lets them keep data where they choose. Journey tools plan activity across touchpoints, support analytically driven scheduling, and enable collaborative workflows. Marketers can build complex decision logic and use templates for next-best action, next-best offer, and lead scoring. Built-in analytics include likelihood-to-churn and likelihood-to-purchase measures; GenAI-guided tools support model creation and activation. The platform connects with cloud services, customer data platforms, CRM systems, analytics tools, and marketing applications. Built-in and custom REST connectors reach external applications on premises or in the cloud. Security controls include PII detection and redaction, masking, encryption, hashing, and configurable retention policies. SAS says the product is designed to support GDPR, CCPA, and other regional privacy requirements. Cloud delivery combines customer-level digital data with traditional sources. Listed platforms are Android, iOS, web, and API. Pricing is available on request.

Spec sheet

Integrations: SAS Customer Intelligence 360 connects to cloud platforms, customer data platforms, CRM systems, analytics tools and marketing applications.Read 1 Oct 2026 · sas.com
Support: SAS Customer Intelligence 360 is covered under Standard Support, with documentation, tutorials, training, community and technical-support resources.Read 1 Oct 2026 · support.sas.com
Headquarters: Cary, North Carolina, United StatesRead 28 Sep 2026 · developer.sas.com
Founded: 1976Read 28 Sep 2026 · developer.sas.com
Audience management: It supports audience targeting and management with a hybrid data architecture that lets organizations keep data where they want it.Read 1 Oct 2026 · sas.com
Cloud delivery: SAS Customer Intelligence 360 is instantly available on the cloud and combines customer-level digital data with traditional data sources.Read 1 Oct 2026 · support.sas.com
Core capabilities: The platform provides audience, journey, destination, marketing decisioning and marketing AI capabilities.Read 1 Oct 2026 · sas.com
Decisioning: Marketers can build complex logic, use templates for next-best action, next-best offer and lead scoring, and apply real-time decision intelligence.Read 1 Oct 2026 · sas.com
Developer resources: The SAS Developer Portal provides Customer Intelligence 360 APIs, a mobile SDK, third-party integrations and guidance for hybrid mobile apps.Read 1 Oct 2026 · developer.sas.com
Journey orchestration: It plans and orchestrates customer journeys across touchpoints and supports analytically driven scheduling and collaborative workflows.Read 1 Oct 2026 · sas.com
Marketing AI: Built-in marketing analytics include likelihood to churn, likelihood to purchase and next-best action, with GenAI-guided model creation and activation.Read 1 Oct 2026 · sas.com
Privacy compliance: SAS states that Customer Intelligence 360 is designed to support GDPR, CCPA and other regional data-protection requirements.Read 1 Oct 2026 · sas.com
Product purpose: SAS Customer Intelligence 360 is an AI-powered customer engagement platform that turns customer insights into real-time personalized actions across every channel.Read 1 Oct 2026 · sas.com
REST connectivity: Built-in and custom connectors use standard REST API calls and can connect to external applications hosted on premises or in the cloud.Read 1 Oct 2026 · documentation.sas.com
Security controls: The platform includes PII detection and redaction, data masking, encryption, hashing and configurable data-retention policies.Read 1 Oct 2026 · sas.com
Target users: The platform is intended for marketers, campaign developers, digital marketers and customer-experience professionals.Read 1 Oct 2026 · sas.com

Plans and prices

SAS Customer Intelligence 360 Priced on request Read 1 Oct 2026 · sas.com

Every SAS Customer Intelligence 360 plan and price →

Strong points and limits

Strong points

Hybrid data architecture lets organizations choose where data stays.
Journey tools support touchpoint planning and scheduling.
Decision templates cover actions, offers, and lead scoring.
REST connectors reach on-premises and cloud applications.
Security controls include masking, encryption, and hashing.

Limits

Pricing is available on request.
No free plan is listed.

Who it suits

It is intended for marketers, campaign developers, digital marketers, and customer-experience professionals. It suits organizations seeking audience, journey, decisioning, and analytics capabilities across channels.

Verdict

SAS Customer Intelligence 360 brings audience, journey, decisioning, and marketing AI capabilities into one platform. Its integrations and data controls are specified, while pricing requires a request.