Best Customer Journey Analytics Software in 2026
Updated
In short: Fullstory is ranked #1 of 34 as of 7 October 2026, ahead of Teradata VantageCloud and JourneyTrack. The best-ranked option with a free plan is Teradata VantageCloud. The lowest first paid tier on this page is JourneyTrack at $3/mo.
When you need to understand how customers interact across channels, journey analytics tools differ in the activity and patterns they can help examine. Compare channel coverage and journey mapping with cohort and retention analysis. Data import sources, export options, and identity resolution give you further points for assessing data handling. Free plans and paid-from prices help put costs in view. The first entries include Fullstory, Journey Insight by Alterian, and SAS Customer Intelligence 360. Consider which customer activity and analysis matter to your work, then compare those needs with the listed capabilities.
34 customer journey analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
34ranked
7free plans on this page
$3/molowest paid tier
7 Oct 2026last checked
Input list Customer Journey Analytics Software 25 channels on this page · 69 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromChannel coverageJourney mappingIdentity resolutionCohort analysisRetention analysisData import sources Spec sheet Score
01 Fullstory Free planYesPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 7.5
02 Teradata VantageCloud Free planYesPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 7.4
03 JourneyTrack Free planNoPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 7.0
04 Genesys Cloud CX Free planNoPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 6.9
05 Semrush Free planYesPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 6.9
06 Dataroid Free plannot statedPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisYesRetention analysisYesData import sourcesnot stated 5/8spec lines stated 6.8
07 Journey Analytics Free plannot statedPaid fromnot statedChannel coveragecross-channelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 3/8spec lines stated 6.7
08 Qualtrics Free planYesPaid from$420/moChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 2/8spec lines stated 6.7
09 Journey Insight by Alterian Free planYesPaid from$249/moChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisYesData import sourcesnot stated 6/8spec lines stated 6.6
10 SAS Customer Intelligence 360 Free plannot statedPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisYesData import sourcesnot stated 4/8spec lines stated 6.6
11 Traceflow Free planYesPaid fromnot statedChannel coveragecross-channelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 4/8spec lines stated 6.6
12 Contentsquare Free planYesPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 6.5
13 Joulica Customer Journey Analytics Free planNoPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionnot statedCohort analysisnot statedRetention analysisYesData import sourcesnot stated 4/8spec lines stated 6.5
14 Deep Stream Data Free plannot statedPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisYesRetention analysisnot statedData import sourcesnot stated 4/8spec lines stated 6.4
15 Glassbox Free plannot statedPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 0/8spec lines stated 6.3
16 CallMiner Eureka Free plannot statedPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 0/8spec lines stated 6.2
17 CXMEngine Free planNoPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 4/8spec lines stated 6.2
18 Talkdesk CX Cloud Free planNoPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 3/8spec lines stated 6.2
19 Temenos Journey Analytics Free plannot statedPaid fromnot statedChannel coveragenot statedJourney mappingYesIdentity resolutionnot statedCohort analysisYesRetention analysisnot statedData import sourcesnot stated 2/8spec lines stated 6.2
20 Weberlo Customer Journey Analytics Free planNoPaid from$39/moChannel coveragecross-channelJourney mappingYesIdentity resolutionYesCohort analysisYesRetention analysisYesData import sources10 8/8spec lines stated 6.2
21 FoxMetrics Free planNoPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisYesData import sourcesnot stated 5/8spec lines stated 6.1
22 Talkdesk Interaction Analytics Free planNoPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 3/8spec lines stated 6.1
23 Zendesk Guide Free planNoPaid from$55/moChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 2/8spec lines stated 6.0
24 cxomni Free planNoPaid fromnot statedChannel coveragenot statedJourney mappingnot statedIdentity resolutionnot statedCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 1/8spec lines stated 5.9
25 Engage Hub Journey Analytics & Insights Free plannot statedPaid fromnot statedChannel coverageomnichannelJourney mappingYesIdentity resolutionYesCohort analysisnot statedRetention analysisnot statedData import sourcesnot stated 3/8spec lines stated 5.8
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Channel coverage | Journey mapping |
|---|---|---|---|---|---|---|---|---|
| 1 | Fullstory | 7.5 | Free plan | Free | Yes | — | — | — |
| 2 | Teradata VantageCloud | 7.4 | Free plan | Free | Yes | — | — | — |
| 3 | JourneyTrack | 7.0 | No | $3/mo | No | — | — | — |
| 4 | Genesys Cloud CX | 6.9 | No | $75/mo | No | — | — | — |
| 5 | Semrush | 6.9 | Free plan | — | Yes | — | — | — |
| 6 | Dataroid | 6.8 | No | — | — | — | omnichannel | Yes |
| 7 | Journey Analytics | 6.7 | No | — | — | — | cross-channel | Yes |
| 8 | Qualtrics | 6.7 | Free plan | $420/mo | Yes | 420 /mo | — | — |
| 9 | Journey Insight by Alterian | 6.6 | Free plan | $249/mo | Yes | 249 /mo | omnichannel | Yes |
| 10 | SAS Customer Intelligence 360 | 6.6 | No | — | — | — | omnichannel | Yes |
| 11 | Traceflow | 6.6 | Free plan | Free | Yes | — | cross-channel | Yes |
| 12 | Contentsquare | 6.5 | Free plan | Free | Yes | — | — | — |
| 13 | Joulica Customer Journey Analytics | 6.5 | No | — | No | — | omnichannel | Yes |
| 14 | Deep Stream Data | 6.4 | No | — | — | — | omnichannel | Yes |
| 15 | Glassbox | 6.3 | No | — | — | — | — | — |
| 16 | CallMiner Eureka | 6.2 | No | — | — | — | — | — |
| 17 | CXMEngine | 6.2 | No | — | No | — | omnichannel | Yes |
| 18 | Talkdesk CX Cloud | 6.2 | No | $85/mo | No | — | omnichannel | Yes |
| 19 | Temenos Journey Analytics | 6.2 | No | — | — | — | — | Yes |
| 20 | Weberlo Customer Journey Analytics | 6.2 | No | $39/mo | No | 39 /mo | cross-channel | Yes |
| 21 | FoxMetrics | 6.1 | No | — | No | — | omnichannel | Yes |
| 22 | Talkdesk Interaction Analytics | 6.1 | No | $85/mo | No | — | omnichannel | Yes |
| 23 | Zendesk Guide | 6.0 | No | $55/mo | No | 55 /mo | — | — |
| 24 | cxomni | 5.9 | No | €2,000/mo | No | — | — | — |
| 25 | Engage Hub Journey Analytics & Insights | 5.8 | No | — | — | — | omnichannel | Yes |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which customer journey analytics software is ranked first on Specifiction?
Fullstory is ranked #1 of 34 with a score of 7.5. Teradata VantageCloud is second and JourneyTrack third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, JourneyTrack has the lowest first paid tier we found: $3/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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