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SPECIFICTION
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Deep Stream Data

deepstreamdata.com

WebAPI
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Spec score 7.5 #21 of 34 in Customer Journey Analytics Software

What it is

Deep Stream Data is a digital journey-intelligence product combining an opt-in web-behaviour panel with an AI analysis layer. It examines activity across a brand’s site, competitors, and the wider web, then clusters journeys, classifies intent, maps competitor overlap, and detects emerging patterns. Attribution covers the full customer path and supports counterfactual analysis based on observed panel behaviour. Users can ask questions in natural language and receive answers with evidence. Dashboards, API access, CSV and Parquet exports, scheduled briefs, and cloud-to-cloud feeds provide outputs, while the web-log stream runs near real time. The maker says data comes from consented, passively measured panelists rather than surveys or modelled traffic estimates. Coverage includes desktop, mobile web, mobile apps, and tablets across major operating systems. Reporting is aggregated and anonymised; sensitive categories are excluded or redacted. Pricing is on request.

Spec sheet

What it does
Deep Stream Data combines an opt-in web-behaviour panel with an AI layer to analyse customer journeys across a brand’s site, competitors, and the wider web.Read 2 Oct 2026 · deepstreamdata.com
Product
Deep Stream Data combines an opt-in web-behaviour panel with an AI intelligence layer to analyse customer journeys across a brand’s site, competitors, and the wider web.Read 3 Oct 2026 · deepstreamdata.com
Integrations
The product page lists API and cloud-to-cloud data feeds as delivery options but does not name third-party product integrations.Read 3 Oct 2026 · deepstreamdata.com
Security
The privacy policy lists encryption in transit and at rest, role-based access controls, audit logging, and periodic security reviews as safeguards.Read 3 Oct 2026 · deepstreamdata.com
Privacy
The maker says panel participation is explicit opt-in and revocable, and describes its onboarding as GDPR and CCPA compliant.Read 3 Oct 2026 · deepstreamdata.com
Headquarters
Artarmon, New South Wales, AustraliaRead 28 Sep 2026 · deepstreamdata.com
Company
Deep Stream Data is operated by Deep Stream (Australia) Pty Ltd, an independent Australian company focused on digital journey intelligence.Read 3 Oct 2026 · deepstreamdata.com
Attribution
The product attributes across the full journey and offers counterfactual analysis based on observed panel behaviour.Read 3 Oct 2026 · deepstreamdata.com
Coverage limitation
On an individual licensed slice, the product page says 300K+ unique panelists may be measured in a single month.Read 2 Oct 2026 · deepstreamdata.com
Data handling
The company says customer reporting is aggregated and anonymised, and that sensitive URL categories such as banking, health, and adult content are excluded or redacted.Read 3 Oct 2026 · deepstreamdata.com
Data source
The company says it uses passively measured web logs from consented panelists rather than surveys or modelled traffic estimates.Read 3 Oct 2026 · deepstreamdata.com
Device coverage
The panel is described as covering desktop, mobile web, mobile apps, and tablets across Windows, macOS, Linux, ChromeOS, iOS, and Android.Read 3 Oct 2026 · deepstreamdata.com
Intended customers
The maker describes the product as digital journey intelligence for enterprise and says it is intended for marketing or strategy teams.Read 3 Oct 2026 · deepstreamdata.com
Journey analysis
Its AI features include intent classification, journey clustering, competitor overlap mapping, emerging-pattern detection, and natural-language queries.Read 3 Oct 2026 · deepstreamdata.com
Market coverage
Customers license market slices relevant to their competitive set; the maker reports more than 318,000 Australian panelists in a month in its 2025 example.Read 3 Oct 2026 · deepstreamdata.com
Outputs
The listed delivery options are dashboards, API, CSV/Parquet export, scheduled briefs, and cloud-to-cloud data feeds.Read 3 Oct 2026 · deepstreamdata.com
Panel size
The maker says its global opt-in panel contains tens of millions of consented users.Read 2 Oct 2026 · deepstreamdata.com
Queries
Users can ask questions in natural language and receive answers with evidence.Read 2 Oct 2026 · deepstreamdata.com
Refresh
The web-log stream runs near real time, with insights updated continuously.Read 2 Oct 2026 · deepstreamdata.com
Sales and demo
The maker offers a 30-minute demo using sample panel behaviour from the prospect’s category.Read 2 Oct 2026 · deepstreamdata.com
Sensitive data limits
Sensitive categories such as health specifics, protected financial detail, and government services are excluded from capture or redacted per policy.Read 2 Oct 2026 · deepstreamdata.com
Support and sales
The maker offers a 30-minute demo with sample panel behaviour from a prospective customer’s category and lists email and telephone contact details.Read 3 Oct 2026 · deepstreamdata.com
Who it is for
The maker describes the product as digital journey intelligence for enterprise teams and brands.Read 2 Oct 2026 · deepstreamdata.com

Strong points and limits

Strong points

  • Near-real-time web-log stream
  • Natural-language questions with evidence
  • Journey mapping, identity resolution, and cohort analysis
  • Dashboards, APIs, CSV, and Parquet exports
  • Aggregated, anonymised reporting with sensitive-category controls

Limits

  • Pricing is available only on request
  • Licensed slices may measure 300K+ panelists monthly
  • Coverage depends on the selected market slice

Who it suits

It is aimed at enterprise marketing or strategy teams and brands needing omnichannel journey intelligence. Customers license market slices relevant to their competitive set.

Verdict

Deep Stream Data combines panel-based journey measurement with queryable analysis and multiple delivery formats. Its privacy controls and broad device coverage are clearly stated, but access and scale depend on licensed slices and a requested quote.

Where Specifiction places it

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