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Fullstory

fullstory.com

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Spec score 8.7 #4 of 34 in Customer Journey Analytics Software

What it is

Fullstory is a behavioral analytics platform for businesses examining customer experiences across websites, web apps, and mobile apps. It brings together session replay, heatmaps, watched elements, tabbed browsing, and developer tools. Analytics features include dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, guides and surveys, and sentiment signals. Fullcapture collects behavior from web and mobile apps into a single stream processed on the server. Mobile replay reconstructs sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. Teams can add custom event data through webhooks and JavaScript or HTTP APIs. Privacy controls allow captured elements to be masked or excluded, using either non-technical rules or code-first controls. A new account's 14-day trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. FullstoryFree lists 30,000 sessions, 10 seats, and one-year replay and analytics retention; its price is not listed. If its monthly session limit is exceeded, existing sessions remain accessible, but new ones stop until the next cycle or an upgrade.

Spec sheet

What it does
Fullstory is a cloud behavioral-data platform that captures interactions across websites and mobile apps and combines replay, analytics, funnels, heatmaps, guides, surveys and warehouse export.Read 15 Oct 2026 · getapp.com
Free plan
YesRead 21 Sep 2026 · fullstory.com
Integrations
Fullstory offers an out-of-the-box partner ecosystem, an open API, webhooks, JavaScript and HTTP APIs, plus data-layer capture for analytics platforms.Read 15 Oct 2026 · fullstory.com
Analytics
Fullstory Analytics includes dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, session replay, heatmaps, guides and surveys, and sentiment signals.Read 30 Sep 2026 · fullstory.com
Anywhere
Anywhere: Warehouse exports transformed or raw behavioral data to customer cloud storage and warehouses, while Activation sends real-time signals to other systems.Read 15 Oct 2026 · fullstory.com
Behavioral insights
The platform combines session replay, heatmaps, watched elements, tabbed browsing, and developer tools to analyze user behavior.Read 30 Sep 2026 · fullstory.com
Browser SDK
The official browser SDK is installable from npm or Yarn and exposes initialization plus custom-event and replay-link functions.Read 15 Oct 2026 · github.com
Chrome extension availability
Fullstory Workforce is a Chrome extension with 10,000 users; the listing shows version 2026.7.2.1259 updated July 6, 2026.Read 15 Oct 2026 · chromewebstore.google.com
Company facts
LinkedIn lists Fullstory as privately held, founded in 2014, headquartered in Atlanta, Georgia, with 501–1,000 employees.Read 15 Oct 2026 · linkedin.com
Company legal name
Crunchbase identifies the legal entity as FullStory, Inc.Read 15 Oct 2026 · crunchbase.com
Custom data
Custom event data can be added through Fullstory webhooks, JavaScript APIs, and HTTP APIs.Read 30 Sep 2026 · fullstory.com
Data layer capture
Data Layer Capture ingests common data-layer attributes from platforms such as Adobe Analytics and Google Tag Manager.Read 30 Sep 2026 · fullstory.com
Documentation
Documentation spans developer API references, mobile deployment guides, help-center configuration articles, release notes and a Trust Center.Read 15 Oct 2026 · developer.fullstory.com
Free-plan overage
When the FullstoryFree monthly session limit is exceeded, existing sessions remain accessible but no new sessions are captured until the next cycle or an upgrade.Read 30 Sep 2026 · help.fullstory.com
Free-plan support
FullstoryFree users receive Community access, workshops, on-demand training, and other resources, while email support is available with paid plans.Read 30 Sep 2026 · help.fullstory.com
Fullcapture
Fullcapture automatically collects and translates behavior on web and mobile, processing capture server-side in one stream.Read 15 Oct 2026 · fullstory.com
Funding and ownership
Crunchbase lists FullStory as a private Series D company with eight investors, including Permira and Dell Technologies Capital.Read 15 Oct 2026 · crunchbase.com
Guides and Surveys
Guides and Surveys provides targeted in-app tours, tips, checklists, banners and surveys driven by user behavior.Read 15 Oct 2026 · help.fullstory.com
Heatmaps
Heatmap tooling includes scroll maps, click maps and conversion maps.Read 15 Oct 2026 · fullstory.com
Licence
The hosted Fullstory service is proprietary; its free-service terms reserve Fullstory ownership and prohibit redistribution or reverse engineering.Read 15 Oct 2026 · fullstory.com
Limit: iframe and rendering gaps
GetApp reviewers report that iframes may be invisible and dropdown or zoom rendering can misrepresent what users saw.Read 15 Oct 2026 · getapp.co.uk
Limit: price
A GetApp review calls the paid plan expensive even though the free plan remains useful for smaller sites.Read 15 Oct 2026 · getapp.co.uk
Limit: sales experience
Trustpilot reviewers allege aggressive or non-transparent sales outreach and complain about large price jumps for modest session increases.Read 15 Oct 2026 · trustpilot.com
Limit: search and filtering
A GetApp reviewer says locating specific sessions can require difficult search/filter logic and wants more natural-language AI discovery.Read 15 Oct 2026 · getapp.com
Limit: site performance
A Trustpilot reviewer reports Fullstory reduced site loading speed to about three seconds, while still praising its reporting.Read 15 Oct 2026 · trustpilot.com
MCP extensibility
Fullstory provides an MCP connection for AI clients such as Claude Code, Cursor, ChatGPT and Codex to query behavioral data.Read 15 Oct 2026 · help.fullstory.com
Mobile capture
YesRead 21 Sep 2026 · fullstory.com
Mobile payload
The mobile SDK’s typical payload is about 100 KB per minute.Read 30 Sep 2026 · fullstory.com
Mobile replay
Fullstory’s mobile product recreates sessions by capturing draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor.Read 30 Sep 2026 · fullstory.com
News: Flutter
The June 2026 release notes mark Fullstory for Flutter mobile apps generally available for capture and session replay.Read 15 Oct 2026 · help.fullstory.com
News: MCP
Fullstory’s September 2026 release notes announce MCP availability in the Cursor marketplace and ChatGPT/Codex plugin directory.Read 15 Oct 2026 · help.fullstory.com
Open-source component
Fullstory publishes an MIT-licensed browser SDK and an open-source Relay reverse-proxy project, but these do not make the hosted analytics service open source.Read 15 Oct 2026 · github.com
Performance design
The capture script compresses HTML in-browser, typically achieving 40–60% compression, and Fullstory servers fetch external CSS and images later.Read 15 Oct 2026 · help.fullstory.com
Praise: session replay
GetApp reviewers repeatedly praise replay fidelity, live viewing, speed controls, skipping inactivity, comments and debugging value.Read 15 Oct 2026 · getapp.com
Praise: usability and support
GetApp feedback describes Fullstory as intuitive and flexible, with reviewers also praising responsive customer support.Read 15 Oct 2026 · getapp.com
Privacy controls
Privacy tooling masks or excludes sensitive data at the browser or device before transmission, with consent, deletion, export and configurable privacy rules.Read 15 Oct 2026 · help.fullstory.com
Product analytics
Product analytics includes funnels, page-flow analysis, segmentation, retention analysis, journeys, metrics, trends and conversion analysis.Read 15 Oct 2026 · fullstory.com
Public APIs
The developer guide documents Browser, Server and Mobile APIs for capture control, custom events, replay links, data retrieval and privacy management.Read 15 Oct 2026 · developer.fullstory.com
Rage-click detection
YesRead 21 Sep 2026 · fullstory.com
Rating on Chrome Web Store
0 out of 5 from 0 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Rating on Gartner Peer Insights
4.4 out of 5 from 46 reviewsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.6 out of 5 from 67 reviewsRead 15 Oct 2026 · getapp.com
Rating on Trustpilot
2.6 out of 5 from 4 reviewsRead 15 Oct 2026 · trustpilot.com
SDKs
Mobile installation documentation covers Android, iOS, Flutter, React Native, Cordova and Capacitor SDK/API paths.Read 15 Oct 2026 · developer.fullstory.com
Security access limitation
Fullstory says SOC 2 Type 2 and penetration-test reports require NDA or an active customer agreement, while some privacy and security documents are public.Read 15 Oct 2026 · help.fullstory.com
Security certifications
The Trust Center lists SOC 2, SOC 3, ISO 27001, ISO 27701, ISO 27017, ISO 27018, ISO 42001, GDPR and CCPA frameworks.Read 15 Oct 2026 · trust.fullstory.com
Self-hosting
Fullstory itself is SaaS; customers can run an on-premise open-source Relay reverse proxy that forwards traffic to Fullstory servers.Read 15 Oct 2026 · help.fullstory.com
Session recordings
YesRead 21 Sep 2026 · fullstory.com
Session Replay
The platform reconstructs users’ web and mobile experiences so teams can inspect interactions and friction after the session.Read 15 Oct 2026 · fullstory.com
StoryAI
StoryAI adds AI summaries, opportunities, alerts and an Ask StoryAI analyst experience for behavioral data.Read 15 Oct 2026 · fullstory.com
System requirements
The developer guide directs Browser API version 2 users to a dedicated system-requirements page before implementation.Read 15 Oct 2026 · developer.fullstory.com
Trial terms
A new account starts with a 14-day trial including up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats.Read 30 Sep 2026 · help.fullstory.com
Workforce
The Workforce product inventories employee digital tools, scores adoption and experience, maps workflows, supports internal IT and offers employee session replay.Read 15 Oct 2026 · fullstory.com

Plans and prices

FullstoryFree Free 30,000 sessions/month · 10 user seats · 5,000 server-side events/month · 1 year replay retention · 1 year product analytics retention Read 30 Sep 2026 · help.fullstory.com
FullstoryFree Free 30,000 sessions/month · 12 months analytics retention · up to 10 users · Session Replay · basic analytics · debugging tools Read 15 Oct 2026 · fullstory.com
Advanced Priced on request Advanced product analytics · qualitative insights · trend discovery · roadmap planning · higher-scale funnels and analytics Read 15 Oct 2026 · fullstory.com
Business Priced on request Session Insights · StoryAI Summaries · Live Session Viewing · Developer Tools · Heatmaps · Session Replay · Product Analytics · dashboards · funnels · integrations Read 15 Oct 2026 · fullstory.com
Data Direct Priced on request Data-science and analytics resources for predictive models and generative-AI/LLM data work Read 15 Oct 2026 · getapp.com
Enterprise Priced on request Predictive-model and GenAI/LLM data use · role-based access control · SAML SSO · multi-organization management Read 15 Oct 2026 · fullstory.com

Every Fullstory plan and price →

Strong points and limits

Strong points

  • Combines session replay, heatmaps, journey maps, and funnels.
  • Mobile replay supports iOS, Android, Flutter, and React Native.
  • Custom event data can be added through APIs and webhooks.
  • Privacy controls can mask or exclude captured elements.

Limits

  • Trial includes only two weeks of replay and analytics retention.
  • Free-plan overage stops capturing new sessions until the next cycle or upgrade.
  • Plan prices are not listed.

Who it suits

Fullstory suits teams analyzing behavior across websites, web apps, and mobile apps. Its privacy controls may also suit teams that need to mask or exclude captured elements.

Fullstory in depth

Read the full write-up

Overview

Fullstory is a behavioral analytics platform for businesses studying how customers use websites, web apps, and mobile apps. It suits product and customer-experience teams that need session replay alongside journey and conversion analysis. Its breadth is a strength, but teams should weigh the Free plan’s capture ceiling and custom pricing on paid plans before adopting it.

Fullstory Analytics brings dashboards, journey maps, conversion funnels, user segments and cohorts, mobile analytics, replay, heatmaps, guides and surveys, and sentiment signals into one toolkit. That range supports investigation from an individual interaction to broader product patterns; it is excessive for teams that only need a basic way to watch sessions. It sits across Customer Experience Analytics Software, Customer Journey Analytics Software, Customer Analytics Software, Session Recording Software, Heatmap and session replay tools, and Session Replay Software.

Key features

Session recordings, rage-click detection, heatmaps, watched elements, tabbed browsing, and developer tools help teams move from noticing a problem to examining where it occurs. Journey maps, funnels, segments, and cohorts add a broader view of paths and conversion. These tools are most useful when a team can act on both individual-session evidence and aggregate behavioral patterns.

Fullcapture automatically collects and translates behavior across web and mobile apps, processing the behavioral data server-side in a single stream. Custom event data can be added through webhooks, JavaScript APIs, and HTTP APIs, while Data Layer Capture ingests common attributes from systems including Adobe Analytics and Google Tag Manager. Out-of-the-box integrations and an open API make it more adaptable to an existing analytics stack, though implementation still depends on the team’s ability to configure its data sources.

Mobile replay recreates sessions from draw instructions rather than screenshots and supports iOS, Android, Flutter, React Native, and Cordova/Capacitor. A typical mobile SDK payload is about 100 KB per minute, a concrete consideration for teams evaluating the capture footprint. Privacy controls let teams mask or exclude selected elements using either non-technical rules or code-first controls. The trust center lists SOC 2, SOC 3, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001:2023, ISO/IEC 27017:2015, ISO/IEC 27018:2019, CCPA, and GDPR.

Pricing

Fullstory uses a freemium model, with a Free plan and a 14-day trial. The trial includes up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. That gives a team a defined window to evaluate the product, but its short retention period is not a substitute for longer-term analysis.

FullstoryFree has custom pricing and includes 30,000 sessions, 10 user seats, 5,000 server-side events, and one year of session replay and product analytics retention. Free users receive Community access, workshops, on-demand training, and other resources; email support is available with paid plans. When the monthly session limit is exceeded, existing sessions remain accessible, but new sessions stop being captured until the next cycle or an upgrade. That cap makes Free a reasonable starting point for smaller workloads, but a poor fit if uninterrupted capture matters as usage grows.

Business has custom pricing and includes deep product analytics, qualitative insights, heatmaps, scroll maps, click maps, and session replay. It fits teams that want behavioral analysis and qualitative signals together. Advanced, also custom pricing, adds trend discovery, roadmap planning, and funnel analysis alongside heatmaps, scroll maps, and click maps; it is better suited to teams connecting behavioral patterns to prioritization and conversion work. Enterprise has custom pricing and includes predictive modeling, data science and analytics, GenAI and LLM use cases, plus heatmaps, scroll maps, and click maps. Its emphasis is on organizations with advanced analytics needs rather than teams seeking replay alone. Paid plans also provide email support.

Platforms

Fullstory supports web, iOS, Android, and API access. Its mobile replay support also extends to Flutter, React Native, and Cordova/Capacitor, making it relevant to teams with native or cross-platform apps as well as websites.

Who it's for

Fullstory is a strong fit for product and customer-experience teams that need to connect replay with funnels, journey analysis, heatmaps, and mobile behavior. The privacy controls and multiple integration paths suit organizations that need to govern what is captured and connect behavioral data to existing tools. It is less compelling for a small team that only needs a simple recorder, or for any buyer who needs a predictable public paid-plan price before evaluating.

Pros and cons

Broad behavioral analysis: Replay, heatmaps, funnels, journeys, segments, and sentiment signals support both session-level investigation and wider product analysis.

Web and mobile coverage: Capture spans web and mobile, with replay support for major native and cross-platform frameworks.

Configurable privacy: Teams can mask or exclude elements through non-technical rules or code-first controls.

Free capture has a hard stop: Once the monthly session limit is reached, no new sessions are captured until reset or upgrade.

Paid costs require a sales conversation: Business, Advanced, and Enterprise use custom pricing, which makes budget comparison less direct.

Not just a recorder: The breadth is useful for analytics teams but may be unnecessary overhead for buyers who only want session playback.

Alternatives

Choose Checkbox Voice of Customer if a paid voice-of-customer option with a trial and published monthly Solo and Team plans better fits the buying decision. Qualtrics is an alternative for survey-focused users who want a free individual plan with one user, three active surveys, and 500 total responses. Clootrack offers custom pricing based on data volume and integrations, with no per-seat user limits. Alida may suit research programs seeking unlimited surveys, usability tests, and activities under a fixed subscription rather than per-participant fees.

Contentsquare is worth considering for buyers who want a free session-replay plan with 10,000 monthly sessions and seven months of data access; its paid Growth plan covers 17,000–80,000 monthly sessions and 13 months of access. QuestionPro offers a free survey plan with one user and 200 responses per survey, with Advanced at $99 a month billed annually. Verint CX Analytics is another paid option. Level AI Contact Center Analytics is another paid option.

Verdict

Choose Fullstory if your team needs replay to work alongside journey, funnel, heatmap, and mobile analytics, with controls for limiting captured data. Its main advantage is the range of behavioral evidence in one platform; its main drawback is that paid plans have custom pricing and Free stops capturing at its monthly session limit. Teams seeking only lightweight replay or a public, predictable paid price should look elsewhere.

Verdict

Fullstory brings replay, analytics, and privacy controls into one behavioral analytics platform. Check the trial's retention period and the free plan's session limit before committing.

Where Specifiction places it

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