Best Customer Analytics Software in 2026
Updated
In short: Fullstory is ranked #1 of 24 as of 4 October 2026, ahead of PostHog and Pendo Analytics. The best-ranked option with a free plan is PostHog. The lowest first paid tier on this page is Kometrics at $15/mo.
Customer analytics software helps you examine how people use a product and how their activity relates to retention and revenue. Compared on cohort analysis, retention analysis, and revenue analytics, these entries give you several ways to frame the questions you want to answer. Check data sources and data export to understand what information each option lists for bringing in or taking out, then consider free plans, paid-from pricing, and tracked-user limits in relation to your needs. Fullstory, PostHog, and Pendo Analytics are among the named options, alongside Gainsight PX and Usermaven. Which measures matter most will depend on what you need to learn and the number of users you expect to track.
24 customer analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
24ranked
11free plans on this page
$15/molowest paid tier
4 Oct 2026last checked
Input list Customer Analytics Software 24 channels on this page · 57 of 192 spec lines stated by the makers
Ch Tool Free planPaid fromData sourcesRetention analysisRevenue analyticsCohort analysisTracked user limitData export Spec sheet Score
01 Fullstory Free planYesPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 7.8
02 PostHog Free planYesPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 7.8
03 Pendo Analytics Free planYesPaid fromnot statedData sourcesWeb applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadataRetention analysisYesRevenue analyticsYesCohort analysisYesTracked user limitnot statedData exportYes 6/8spec lines stated 7.7
04 Gainsight PX Free planNoPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 7.1
05 Kometrics Free planYesPaid from$15/moData sourcesStripe, Paddle, Creem, AsaasRetention analysisYesRevenue analyticsYesCohort analysisYesTracked user limitnot statedData exportYes 7/8spec lines stated 7.0
06 Userpilot Free planNoPaid from$299/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 7.0
07 ProfitWell Metrics Free planYesPaid fromnot statedData sourcesPaddle Billing, Stripe Billing, Zuora, Maxio, Braintree Subscriptions, Recharge, Recurly, Chargebee; manual entry, Transactions API, and Google Sheets via ZapierRetention analysisYesRevenue analyticsYesCohort analysisYesTracked user limitnot statedData exportYes 6/8spec lines stated 6.9
08 Usermaven Free planNoPaid from$84/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 6.9
09 Amplitude Free planYesPaid fromFreeData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 6.7
10 Baremetrics Free planNoPaid from$75/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisYesTracked user limitnot statedData exportnot stated 3/8spec lines stated 6.7
11 Contentsquare Free planYesPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 6.7
12 Heap Free planYesPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 6.7
13 Mixpanel Free planYesPaid from$120/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 6.7
14 KISSmetrics Free planYesPaid from$79/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 6.5
15 Glassbox Free plannot statedPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 0/8spec lines stated 6.4
16 LogRocket Free planNoPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 6.4
17 ChartMogul Free planYesPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 6.3
18 Dor Free planNoPaid from$135/moData sourcesPOS, ERP, staffing, e-commerce, reservations, marketing, weather, events, loyalty, CSV/SFTP, REST APIRetention analysisnot statedRevenue analyticsYesCohort analysisnot statedTracked user limitnot statedData exportYes 5/8spec lines stated 6.1
19 Countly Free planNoPaid from$175/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 5.9
20 Adobe Customer Journey Analytics Free planNoPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 5.7
21 Quantum Metric Free planNoPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 1/8spec lines stated 5.7
22 UserInsight Free planNoPaid from$199/moData sourcesProduct usage analytics, product events, funnel steps, in-app feedback, surveys, support tickets, public reviews and session dataRetention analysisYesRevenue analyticsYesCohort analysisYesTracked user limitnot statedData exportnot stated 6/8spec lines stated 5.7
23 HAM Free plannot statedPaid fromnot statedData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisYesTracked user limitnot statedData exportnot stated 1/8spec lines stated 5.4
24 Mitzu Free planNoPaid from$134/moData sourcesnot statedRetention analysisnot statedRevenue analyticsnot statedCohort analysisnot statedTracked user limitnot statedData exportnot stated 2/8spec lines stated 5.2
Compare all 24 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Data sources | Retention analysis |
|---|---|---|---|---|---|---|---|---|
| 1 | Fullstory | 7.8 | Free plan | Free | Yes | — | — | — |
| 2 | PostHog | 7.8 | Free plan | Free | Yes | — | — | — |
| 3 | Pendo Analytics | 7.7 | Free plan | Free | Yes | — | Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata | Yes |
| 4 | Gainsight PX | 7.1 | No | — | No | — | — | — |
| 5 | Kometrics | 7.0 | Free plan | $15/mo | Yes | 15 /mo | Stripe, Paddle, Creem, Asaas | Yes |
| 6 | Userpilot | 7.0 | No | $299/mo | No | 299 /mo | — | — |
| 7 | ProfitWell Metrics | 6.9 | Free plan | Free | Yes | — | Paddle Billing, Stripe Billing, Zuora, Maxio, Braintree Subscriptions, Recharge, Recurly, Chargebee; manual entry, Transactions API, and Google Sheets via Zapier | Yes |
| 8 | Usermaven | 6.9 | No | $49/mo | No | 84 /mo | — | — |
| 9 | Amplitude | 6.7 | Free plan | Free | Yes | 0 /mo | — | — |
| 10 | Baremetrics | 6.7 | No | $75/mo | No | 75 /mo | — | — |
| 11 | Contentsquare | 6.7 | Free plan | Free | Yes | — | — | — |
| 12 | Heap | 6.7 | Free plan | Free | Yes | — | — | — |
| 13 | Mixpanel | 6.7 | Free plan | $120/mo | Yes | 120 /mo | — | — |
| 14 | KISSmetrics | 6.5 | Free plan | $99/mo | Yes | 79 /mo | — | — |
| 15 | Glassbox | 6.4 | No | — | — | — | — | — |
| 16 | LogRocket | 6.4 | No | — | No | — | — | — |
| 17 | ChartMogul | 6.3 | Free plan | $99/mo | Yes | — | — | — |
| 18 | Dor | 6.1 | No | — | No | 135 /mo | POS, ERP, staffing, e-commerce, reservations, marketing, weather, events, loyalty, CSV/SFTP, REST API | — |
| 19 | Countly | 5.9 | No | $175/mo | No | 175 /mo | — | — |
| 20 | Adobe Customer Journey Analytics | 5.7 | No | — | No | — | — | — |
| 21 | Quantum Metric | 5.7 | No | — | No | — | — | — |
| 22 | UserInsight | 5.7 | No | — | No | 199 /mo | Product usage analytics, product events, funnel steps, in-app feedback, surveys, support tickets, public reviews and session data | Yes |
| 23 | HAM | 5.4 | No | — | — | — | — | — |
| 24 | Mitzu | 5.2 | No | — | No | 134 /mo | — | — |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which customer analytics software is ranked first on Specifiction?
Fullstory is ranked #1 of 24 with a score of 7.8. PostHog is second and Pendo Analytics third.
How many of these have a free plan?
11 of the 24 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Kometrics has the lowest first paid tier we found: $15/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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