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Analytics & Data

Best Customer Analytics Software in 2026

Customer analytics software helps you examine how people use a product and how their activity relates to retention and revenue. Compared on cohort analysis, retention analysis, and revenue analytics, these entries give you several ways to frame the questions you want to answer.

  1. 01 Amplitude

    It suits teams that need to track events, examine conversion funnels, or review session recordings.

    From $995/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 Contentsquare
    Free plan Web · iOS · Android · API
    9.3 Visit Specs
  3. 03 Countly
    From $175/mo Free plan Open source Web · Linux · iOS · Android
    9.3 Visit Specs
  4. 04 Adobe Analytics

    Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data.

    Free trial Web · iOS · Android · API
    8.9 Visit Specs
  5. 05 Fullstory

    Fullstory suits teams analyzing behavior across websites, web apps, and mobile apps.

    Free plan Web · iOS · Android · API
    8.8 Visit Specs
  6. 06 Heap

    Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

    Free plan Web · macOS · iOS · Android
    8.6 Visit Specs
  7. 07 LogRocket

    LogRocket suits teams investigating user issues across web and native mobile sessions, especially those who want replay alongside analytics and error monitoring.

    From $176/mo Free trial Web · iOS · Android · API
    8.5 Visit Specs
  8. 08 Mixpanel

    Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

    Free plan Web · iOS · Android · API
    8.5 Visit Specs
  9. 09 Pendo Analytics
    Free plan Web · iOS · Android · API
    8.4 Visit Specs
  10. 10 Baremetrics

    It suits SaaS and subscription businesses measuring recurring revenue and customer behavior.

    From $75/mo Free trial Web · API
    8.2 Visit Specs
  11. 11 PostHog

    PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

    Free plan Web · Windows · macOS · Linux
    8.2 Visit Specs
  12. 12 Quantum Metric

    The pricing page describes plans for enterprises using the platform across multiple digital properties, teams, and use cases.

    From $2,083.33/mo Web · iOS · Android · API
    8.2 Visit Specs
  13. 13 Gainsight PX

    Gainsight PX suits product teams looking to analyze adoption and create targeted in-app guidance or surveys.

    Free trial Web · Windows · iOS · Android
    8.0 Visit Specs
  14. 14 Kometrics

    Kometrics suits subscription businesses that use Stripe, Paddle, Creem, or Asaas and want to review revenue, retention, and cohort metrics.

    From $15/mo Free plan Web · iOS · API
    8.0 Visit Specs
  15. 15 Usermaven

    Usermaven is aimed at marketing teams, agencies, brands, and B2B SaaS organizations.

    From $49/mo Free trial Web · API · Self-hosted
    8.0 Visit Specs
  16. 16 Dor

    Dor is aimed at retailers making decisions about foot traffic, conversion, staffing and marketing.

    From $11.25/mo Web · iOS · Android · API
    7.9 Visit Specs
  17. 17 Mitzu
    From $134/mo Free trial Web · API · Self-hosted
    7.8 Visit Specs
  18. 18 Userpilot

    It suits product, UX, and customer success teams at SaaS companies that want no-code onboarding and product analytics.

    From $299/mo Free trial Web · iOS · Android · API
    7.8 Visit Specs
  19. 19 Glassbox

    Glassbox suits production operations, marketing or business, and product teams analyzing web and mobile customer experiences.

    Web · iOS · Android · API
    7.7 Visit Specs
  20. 20 KISSmetrics
    From $99/mo Free plan API
    7.5 Visit Specs
  21. 21 ProfitWell Metrics

    Metrics suits subscription and SaaS teams that need revenue, retention, and customer health reporting.

    Free plan Web · API
    7.4 Visit Specs
  22. 22 ChartMogul
    From $99/mo Free plan Web
    7.2 Visit Specs
  23. 23 HAM

    HAM suits subscription businesses and retention, data, growth, operations, lifecycle, or executive teams needing detailed churn and cohort analysis.

    Web
    7.1 Visit Specs
  24. 24 UserInsight
    From $239/mo Web · API
    7.0 Visit Specs
  25. 25 Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler)
    Web
    6.5 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Check data sources and data export to understand what information each option lists for bringing in or taking out, then consider free plans, paid-from pricing, and tracked-user limits in relation to your needs. Fullstory, PostHog, and Pendo Analytics are among the named options, alongside Gainsight PX and Usermaven. Which measures matter most will depend on what you need to learn and the number of users you expect to track.

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