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Countly

countly.com

From $175/mo Free plan Open source WebLinuxiOSAndroidAPISelf-hosted
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Spec score 9.4 #3 of 142 in Web analytics tools

Spec sheet

What it does
Countly is a first-party product analytics and customer engagement platform that captures, analyzes and acts on behavioral data across digital products.Read 15 Oct 2026 · countly.com
Free plan
NoRead 20 Sep 2026 · countly.com
Paid from
175Read 20 Sep 2026 · countly.com
Integrations
GetApp lists Adjust as a Countly integration, while TrustRadius lists MongoDB.Read 15 Oct 2026 · getapp.com
License
Countly Lite is released under AGPLv3 with a modified Section 7; modifications must be published under the same license.Read 15 Oct 2026 · support.countly.com
Headquarters
LinkedIn lists London, England as Countly headquarters, with the primary location at 1 Bow Churchyard, London EC4M 9DQ.Read 15 Oct 2026 · linkedin.com
Founded
2012Read 28 Sep 2026 · countly.com
Advanced analysis
The Intelligence suite includes funnels, retention, flows, formulas, crash analysis, AI insights, database viewing and advanced segmentation.Read 15 Oct 2026 · countly.com
Analytics coverage
Countly collects data from mobile, desktop and web applications and visualizes application usage and end-user behavior.Read 15 Oct 2026 · support.countly.com
API access
YesRead 20 Sep 2026 · countly.com
API documentation
The Enterprise API documentation includes authentication, API keys and tokens, SDK integration and plugin-specific references.Read 15 Oct 2026 · api.count.ly
Company legal identity
Countly Ltd is an England-and-Wales private company incorporated on 13 June 2013.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk
Company ownership
Countly describes itself as independent and bootstrapped, with no outside funding companies.Read 15 Oct 2026 · countly.com
Company scale
Countly says more than 17,000 apps use the platform, with over 3,000 servers and users in 126 countries.Read 15 Oct 2026 · countly.com
Company size
LinkedIn lists Countly as a privately held software-development company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Compliance claims
The pricing page lists GDPR, COPPA, CCPA, PDPL, HIPAA and BAA support as privacy and compliance capabilities.Read 15 Oct 2026 · countly.com
Conversion funnels
YesRead 20 Sep 2026 · countly.com
Dashboards and reporting
The platform includes customizable dashboards, reports, alerts and notifications.Read 15 Oct 2026 · countly.com
Docker installation
Countly Lite has official Docker support in addition to its shell installation script.Read 15 Oct 2026 · github.com
Documentation and support
Countly provides setup guides, user guides, an SDK hub, API documentation, FAQs, Enterprise ticket support and a Discord community.Read 15 Oct 2026 · support.countly.com
Ecommerce tracking
YesRead 20 Sep 2026 · countly.com
Engagement tools
Adaptivity features include push notifications, A/B testing, journeys, in-app messaging, surveys, hooks and remote configuration.Read 15 Oct 2026 · countly.com
Event tracking
Countly provides event tracking so teams can record user actions and analyze them.Read 15 Oct 2026 · countly.com
Extensibility
Countly uses a plugin architecture that allows existing plugins to be modified or new capabilities to be created.Read 15 Oct 2026 · github.com
Installation requirements
The official installer assumes a fresh Ubuntu, CentOS or RHEL Linux server with ports 80 and 443 available for incoming traffic.Read 15 Oct 2026 · github.com
Limit: G2 users
G2 reviewers report missing features, no automatic event capture, limited customization and dashboard or web-interface weaknesses.Read 15 Oct 2026 · g2.com
Limit: licensing restriction
Countly Lite cannot be used to provide Countly as a service to customers or to resell and rebrand the software without an Enterprise or commercial license.Read 15 Oct 2026 · support.countly.com
Limit: TrustRadius users
TrustRadius reviewers report an outdated or poorly designed interface, incomplete documentation, high server requirements, slow performance and expensive premium plans.Read 15 Oct 2026 · trustradius.com
Praise: Capterra users
Capterra reviews describe Countly as cost-effective and comprehensive, with strong customer support and engagement capabilities.Read 15 Oct 2026 · capterra.com
Praise: G2 users
G2 reviewers repeatedly praise Countly's intuitive interface, real-time data, open-source model and self-hosting.Read 15 Oct 2026 · g2.com
Praise: TrustRadius users
TrustRadius reviewers praise open-source self-hosting, broad SDK and platform support, analytics depth, customization and access to raw data.Read 15 Oct 2026 · trustradius.com
Public API
Countly provides read and write APIs; its dashboard uses the read API, allowing dashboard information to be retrieved programmatically.Read 15 Oct 2026 · github.com
Rating on Capterra
4.6 out of 5 from 19 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.1 out of 5 from 20 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 2 ratings.Read 15 Oct 2026 · gartner.com
Rating on GetApp
4.6 out of 5 from 19 reviews.Read 15 Oct 2026 · getapp.com
Rating on TrustRadius
8 out of 10 from 8 reviews and ratings.Read 15 Oct 2026 · trustradius.com
Real-time analytics
The Advanced Analytics suite includes real-time analytics for monitoring product activity as it happens.Read 15 Oct 2026 · countly.com
SDK coverage
Countly states that it provides 10 SDKs for mobile, web, desktop and connected devices.Read 15 Oct 2026 · countly.com
SDK licenses
The iOS and Android SDKs use the MIT license, and most community SDKs are also MIT licensed.Read 15 Oct 2026 · support.countly.com
Security controls
Countly documentation describes SSL, reCAPTCHA, brute-force protection, password policies and enterprise data-at-rest encryption.Read 15 Oct 2026 · support.countly.com
Self-hosting
Countly Lite and Enterprise can be self-hosted; Flex is delivered as a managed private-cloud service.Read 15 Oct 2026 · countly.com
Session analysis
Session analysis is included in Countly Advanced Analytics for examining user sessions.Read 15 Oct 2026 · countly.com
Supported SDK technologies
The product page lists SDK integrations for Node.js, iOS, Flutter, React, Windows, C++, Android, Java and Unity.Read 15 Oct 2026 · countly.com
User profiles
Countly offers user profiles for examining individual user behavior and attributes.Read 15 Oct 2026 · countly.com

Plans and prices

Flex $175 a month Starts at; pay monthly; cancel anytime Advanced Analytics included · Managed private-cloud hosting · Usage-based pricing · Choose hosting region Read 20 Sep 2026 · countly.com
Enterprise Price not published Self-hosted deployment · All capabilities included · Enterprise-grade security and compliance · Included SLA Read 20 Sep 2026 · countly.com
Countly Lite Free Free to use Self-hosted · Core analytics and essential features · Non-commercial open-source license Read 15 Oct 2026 · github.com
Countly Flex $175 a month Starts at; pay monthly; cancel anytime Managed private cloud · Advanced Analytics included · Adaptivity and Intelligence are add-ons · Usage-based pricing · Choose hosting region Read 15 Oct 2026 · countly.com
Countly Enterprise Priced on request Paid annually Self-hosted · All capabilities included · Zero vendor access to data · Enterprise security and compliance · Included SLA · Dedicated onboarding and support Read 15 Oct 2026 · countly.com

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