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Heap

heap.io

Free plan WebmacOSiOSAndroidAPI
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Spec score 9.1 #8 of 142 in Web analytics tools

What it is

Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.

Spec sheet

What it does
Heap is a digital insights and product analytics platform that automatically captures user interactions and helps teams improve conversion, retention and digital experiences.Read 15 Oct 2026 · heap.io
Free plan
YesRead 20 Sep 2026 · heap.io
Integrations
Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier.Read 15 Oct 2026 · heap.io
Headquarters
Heap is headquartered in San Francisco, California.Read 15 Oct 2026 · linkedin.com
AI analytics
The homepage presents Sense Chat and Sense AI for natural-language analysis and proactive insights.Read 15 Oct 2026 · heap.io
Android SDK distribution
Heap Android SDK artifacts are distributed through Maven Central and the quick-start example uses io.heap.core:heap-android-core:0.8.+.Read 15 Oct 2026 · developers.heap.io
API access
YesRead 20 Sep 2026 · heap.io
Autocapture
A single snippet captures clicks, pageviews, form fills and journeys automatically across websites and products.Read 15 Oct 2026 · heap.io
Company founding
Heap was founded in 2013.Read 15 Oct 2026 · crunchbase.com
Company legal name
Crunchbase lists the legal name as Heap Inc.Read 15 Oct 2026 · crunchbase.com
Company size
LinkedIn lists Heap as privately held with 201–500 employees.Read 15 Oct 2026 · linkedin.com
Conversion funnels
YesRead 20 Sep 2026 · heap.io
Data retention
limitedRead 20 Sep 2026 · heap.io
Developer documentation
Heap provides a developer center with installation guides, API reference, help-center links and community resources.Read 15 Oct 2026 · developers.heap.io
Documentation depth
The help center provides product information, resource guides and training courses, while the developer site maintains API references and SDK changelogs.Read 15 Oct 2026 · help.heap.io
Ecommerce tracking
YesRead 20 Sep 2026 · heap.io
Event tracking
YesRead 20 Sep 2026 · heap.io
Funnels and retention
The pricing comparison lists funnels, journeys, retention, influence, engagement matrix and account-based analytics.Read 15 Oct 2026 · heap.io
Heatmaps
Heap pricing lists heatmaps as an analytics capability, with add-on availability on paid tiers.Read 15 Oct 2026 · heap.io
Hosting and compliance
Heap says it is hosted in a SOC 2 facility and maintains business-continuity, notification, employee-training and third-party-audit practices.Read 15 Oct 2026 · heap.io
Illuminate
Heap Illuminate is described as a data-science capability that finds friction, opportunities, alternate paths and behaviors associated with conversion or retention.Read 15 Oct 2026 · crunchbase.com
License and ownership
Heap’s terms grant limited internal-use access and prohibit copying, modification, reverse engineering, resale and redistribution of the site and services, indicating proprietary software.Read 15 Oct 2026 · heap.io
Limit: event volume
A G2 reviewer says autocapture can create substantial event overhead that teams must sift through.Read 15 Oct 2026 · g2.com
Limit: performance and complexity
G2 reviewers mention buggy or slow session views, occasional lag on large datasets and a learning curve for advanced reports.Read 15 Oct 2026 · g2.com
Limit: pricing
G2 and Capterra reviewers report that Heap can be expensive for small businesses or startups.Read 15 Oct 2026 · capterra.com
Monthly visitor limit
10000Read 20 Sep 2026 · heap.io
Notable news: acquisition agreement
Heap announced on September 28, 2023 that Contentsquare had entered a definitive agreement to acquire it.Read 15 Oct 2026 · heap.io
Owner
Heap is listed as acquired by Contentsquare and as a Contentsquare sub-organization.Read 15 Oct 2026 · crunchbase.com
Praise: no-code tracking
G2 reviewers praise creating tracking events without coding or ongoing engineering involvement.Read 15 Oct 2026 · g2.com
Praise: usability and autocapture
TrustRadius reviewers repeatedly praise the intuitive interface, event visualizer and automatic capture that reduces manual tracking work.Read 15 Oct 2026 · trustradius.com
Privacy controls
Heap says customers can disable IP-address or geolocation capture and configure privacy controls for session data.Read 15 Oct 2026 · heap.io
Public APIs
Heap APIs add context and backend information to automatically captured events and user records.Read 15 Oct 2026 · heap.io
Rating on Capterra
4.5 out of 5 from 42 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 1,097 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.3 out of 5 from 23 ratings.Read 15 Oct 2026 · gartner.com
Rating on TrustRadius
8.1 out of 10 from 385 reviews and ratings.Read 15 Oct 2026 · trustradius.com
React Native requirements
The React Native SDK requires React Native 0.63+, Android API 16+ and iOS 13+, and does not capture events inside Expo Go.Read 15 Oct 2026 · developers.heap.io
React Native SDK
The React Native bridge exposes startRecording, stopRecording, track, identify, identity and property APIs through an NPM package.Read 15 Oct 2026 · developers.heap.io
SDK changelog
The Android changelog records a 2025-04-02 update adding support for Android Core SDK 0.8.0 and fixing duplicate-event suppression.Read 15 Oct 2026 · developers.heap.io
Security certifications
Heap states that it is certified to ISO 27001, ISO 27701, ISO 27017 and ISO 27018.Read 15 Oct 2026 · heap.io
Session recordings
YesRead 20 Sep 2026 · heap.io
Session replay
Session Replay links quantitative events to recordings so teams can inspect why users drop out of funnels.Read 15 Oct 2026 · heap.io
Snowflake sync
Accounts with a Snowflake destination can sync behavioral Heap segments into Snowflake data sources.Read 15 Oct 2026 · heap.io
Supported platforms
Heap documentation lists web JavaScript, iOS UIKit and SwiftUI, Apple Watch, macOS, Apple TV, Android Views and Jetpack Compose.Read 15 Oct 2026 · developers.heap.io
Web analytics
Web Analytics combines marketing and product data, cross-device journeys and zoning analysis.Read 15 Oct 2026 · heap.io

Plans and prices

Free Free Up to 10k monthly sessions · 6 months data history · core analytics charts · unlimited enrichment sources · Guides integrations · SSO Read 15 Oct 2026 · heap.io
Growth Priced on request Unlimited users and reports · 12 months data history · CSV exports · chart customization · AI Powered Assistant · email support Read 15 Oct 2026 · heap.io
Pro Priced on request Custom session pricing · account analytics · engagement matrix · report alerts · Session Replay add-on · standard support Read 15 Oct 2026 · heap.io
Premier Priced on request Custom session pricing · data warehouse integration · behavioral targeting · unlimited projects · advanced permissions · dedicated CSM · region-specific storage Read 15 Oct 2026 · heap.io

Every Heap plan and price →

Strong points and limits

Strong points

  • Free plan at free
  • Event tracking and conversion funnels
  • Session recordings and ecommerce tracking
  • API access
  • Premier includes unlimited projects

Limits

  • Monthly visitor limit is 10,000
  • Data retention is described as limited
  • Session Replay is a Pro add-on

Who it suits

Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

Verdict

Heap specifies event, funnel, recording, and ecommerce analytics, with API as its listed platform. The Free plan has a clear session and history allowance, while paid-plan pricing remains unspecified.

Where Specifiction places it

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