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Analytics & Data

Best Website Analytics in 2026

Website analytics tools show how visitors interact with a site, using measures such as events, sessions and conversions. This list helps site owners compare those capabilities before choosing a tool.

  1. 01 Amplitude

    It suits teams that need to track events, examine conversion funnels, or review session recordings.

    From $995/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  2. 02 Clicky
    From $6.67/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  3. 03 Contentsquare
    Free plan Web · iOS · Android · API
    9.3 Visit Specs
  4. 04 Crazy Egg

    Crazy Egg suits growth marketers, entrepreneurs, small businesses, agencies, ecommerce companies, and UX/UI designers looking to analyze website behavior.

    From $29/mo Free plan Web · API · Browser extension
    9.1 Visit Specs
  5. 05 Ackee
    Free plan Web · API · Self-hosted
    8.9 Visit Specs
  6. 06 Adobe Analytics

    Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data.

    Free trial Web · iOS · Android · API
    8.9 Visit Specs
  7. 07 Cloudflare Web Analytics
    From $20/mo Free plan Web · API
    8.7 Visit Specs
  8. 08 Heap

    Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

    Free plan Web · macOS · iOS · Android
    8.7 Visit Specs
  9. 09 Matomo

    Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

    From €275/mo Free plan API · Self-hosted
    8.7 Visit Specs
  10. 10 Mouseflow

    Mouseflow suits marketing, CRO, ecommerce, UX, design, and analytics teams seeking to understand website visitor behavior.

    From $25/mo Free plan Web · API · Browser extension
    8.7 Visit Specs
  11. 11 Independent Analytics
    From $4.08/mo Free plan Web · API · Self-hosted
    8.6 Visit Specs
  12. 12 Simple Analytics

    It suits website owners and marketing teams seeking cookie-free analytics with event tracking, funnels, reports, and API access.

    Free plan Web · macOS · iOS · API
    8.6 Visit Specs
  13. 13 Mixpanel

    Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

    Free plan Web · iOS · Android · API
    8.5 Visit Specs
  14. 14 Google Analytics

    It suits businesses measuring activity across websites and apps, from small organizations to large enterprises.

    Free plan API
    8.4 Visit Specs
  15. 15 Statcounter

    Statcounter suits website owners who want live visitor and traffic reporting, session replay, or heatmaps.

    From €9/mo Free plan Web · Windows · iOS · Android
    8.4 Visit Specs
  16. 16 Umami

    Umami suits site and product teams looking for traffic, campaign and conversion analytics, with either managed cloud or self-hosted deployment.

    From $20/mo Free plan Web · Linux · API · Self-hosted
    8.4 Visit Specs
  17. 17 Microsoft Clarity

    Clarity suits teams analyzing how visitors interact with websites or apps, including those who need heatmaps and session recordings.

    Free plan iOS · Android · Browser extension
    8.2 Visit Specs
  18. 18 PostHog

    PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

    Free plan Web · Windows · macOS · Linux
    8.2 Visit Specs
  19. 19 Visitor Analytics (TWIPLA)

    TWIPLA suits website owners who want visitor, event, funnel, or ecommerce analytics, including those using one of its listed website integrations.

    From $2.99/mo Free plan API
    8.2 Visit Specs
  20. 20 Lucky Orange
    From $32/mo Free trial Web
    8.1 Visit Specs
  21. 21 Netlify
    From $9/mo Free plan Web · API
    8.1 Visit Specs
  22. 22 Koko Analytics
    From €4.92/mo Web · Self-hosted
    7.9 Visit Specs
  23. 23 W3Counter
    From $5/mo Free plan Web
    7.8 Visit Specs
  24. 24 Plausible Analytics
    From $9/mo API
    7.7 Visit Specs
  25. 25 Vercel

    Vercel suits teams deploying web applications from connected Git repositories and using its listed frameworks and delivery infrastructure.

    From $20/mo Free plan Web · API
    7.7 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Start with the platform you require, then review free availability, paid pricing, visit allowances, retention periods and privacy settings. Where relevant, assess support for event tracking, session replay and conversion funnels.

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