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SPECIFICTION
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Microsoft Clarity

clarity.microsoft.com

Free plan iOSAndroidBrowser extension
Visit clarity.microsoft.com
Spec score 8.7 #13 of 63 in Heatmap and session replay tools

What it is

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Spec sheet

Free plan
YesRead 21 Sep 2026 · clarity.microsoft.com
AI capabilities
Clarity includes AI summaries, AI chat, AI visibility, and brand agents.Read 27 Sep 2026 · clarity.microsoft.com
Click insights
Clarity provides rage click and dead click insights.Read 27 Sep 2026 · clarity.microsoft.com
Company builder
Clarity is built by Microsoft.Read 27 Sep 2026 · clarity.microsoft.com
Connected tools
Clarity offers an MCP server and a live browser extension.Read 27 Sep 2026 · clarity.microsoft.com
Contact support
The page lists [email protected] as a contact email.Read 27 Sep 2026 · clarity.microsoft.com
Data sharing
Microsoft says it will never share user data with third parties.Read 27 Sep 2026 · clarity.microsoft.com
Free pricing
Clarity is available free forever with all features included.Read 27 Sep 2026 · clarity.microsoft.com
Free usage scope
Unlimited heatmaps, websites, and team members are supported.Read 27 Sep 2026 · clarity.microsoft.com
Global adoption
Clarity is used by more than 2 million sites and apps globally.Read 27 Sep 2026 · clarity.microsoft.com
Google Analytics
Clarity integrates with Google Analytics to connect behavior data with analytics.Read 27 Sep 2026 · clarity.microsoft.com
Heatmap analysis
Heatmaps show where users click, scroll, drop off, and focus.Read 27 Sep 2026 · clarity.microsoft.com
Mobile capture
YesRead 21 Sep 2026 · clarity.microsoft.com
Mobile platforms
The mobile SDK supports Android, iOS, Flutter, and React Native.Read 27 Sep 2026 · clarity.microsoft.com
Mobile SDK
The mobile SDK uses low-code setup with minimal performance or bandwidth impact.Read 27 Sep 2026 · clarity.microsoft.com
Monthly sessions
No monthly session limit is stated; the page says there are no traffic limits.Read 27 Sep 2026 · clarity.microsoft.com
Privacy readiness
Clarity is presented as GDPR and CCPA ready.Read 27 Sep 2026 · clarity.microsoft.com
Product support
AI chat provides product guidance through built-in support.Read 27 Sep 2026 · clarity.microsoft.com
Rage-click detection
YesRead 21 Sep 2026 · clarity.microsoft.com
Recording retention
30 daysRead 21 Sep 2026 · clarity.microsoft.com
Session recordings
Session recordings show real user sessions and key journey moments.Read 27 Sep 2026 · clarity.microsoft.com
Traffic limits
Clarity has no traffic limits.Read 27 Sep 2026 · clarity.microsoft.com

Plans and prices

Free Free Unlimited heatmaps · Unlimited websites · Unlimited team members · No traffic limits Read 21 Sep 2026 · clarity.microsoft.com
Free forever Free All Clarity features are available at no cost with no traffic limits. Read 27 Sep 2026 · clarity.microsoft.com

Every Microsoft Clarity plan and price →

Strong points and limits

Strong points

  • Free plan includes all features.
  • No traffic limits are stated.
  • Unlimited heatmaps, websites, and team members.
  • Recordings retained for 30 days.
  • Includes rage-click and dead-click insights.

Limits

  • Recordings are retained for 30 days.
  • Mobile SDK supports listed platforms, not desktop apps.

Who it suits

Clarity suits teams analyzing how visitors interact with websites or apps, including those who need heatmaps and session recordings. Its mobile SDK also serves teams building for Android, iOS, Flutter, or React Native.

Verdict

Clarity offers a broad set of behavior-analysis features without a listed usage charge or traffic cap. Teams should note the 30-day recording retention period.

Where Specifiction places it

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