Microsoft Clarity vs Zoho PageSense

Microsoft Clarity is a behavior analytics tool for websites and apps, offering heatmaps, session recordings, and insights into user interactions. Heatmaps show clicks, scrolling, focus, drop-off, and conversion patterns; rage-click and dead-click insights can help identify interaction trouble spots. Recordings are retained for 30 days. Clarity also includes AI summaries, AI chat, AI visibility, and brand agents. Its mobile SDK supports Android, iOS, Flutter, and React Native, with low-code setup described as having minimal performance or bandwidth impact. Google Analytics integration connects behavior data with analytics, and Clarity also offers an MCP server and a live browser extension. Microsoft lists Clarity as free forever, with all features included, unlimited heatmaps, websites, and team members, and no traffic limits. The listed Free plan is free. Microsoft says user data is not shared with third parties and presents the product as GDPR and CCPA ready. Clarity is built by Microsoft and is used by more than 2 million sites and apps globally.

Zoho PageSense is a no-code platform for analyzing site metrics, testing changes, and improving conversions. Its web analytics include real-time reports, segmentation, filtering, data visualization, conversion-cycle tracking, and Zia insights. Heatmaps, session recordings, form analytics, and funnel analysis help identify visitor behavior and drop-offs. Testing options include A/B tests, split URL tests, and server-side full-stack tests. PageSense also offers polls, pop-ups, and web and mobile push notifications. Its Android and iOS SDKs support app interaction tracking, in-app events, and push notifications. A Chrome extension lets users create and manage experiments in the browser. Integrations include Zapier, Google Ads, Intercom, Zoho Sites, Zoho SalesIQ, Zoho Forms, Zoho Commerce, and Zoho Desk. Session recordings mask keystrokes and inputs by default, and users can mask selected page areas. The Forever Free plan costs nothing and includes 5,000 monthly tracked users, one project, one month of data retention, and five goals. A 15-day trial offers full feature access, 5,000 monthly tracked users, and three projects, with no credit card required. If a plan's tracked-user allowance is exceeded, experiments pause while configurations and reports remain accessible.