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Mouseflow

mouseflow.com

From $25/mo Free plan WebAPIBrowser extension
Visit mouseflow.com
Spec score 9.2 #4 of 63 in Heatmap and session replay tools

What it is

Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.

Spec sheet

What it does
Mouseflow records website interactions and analyzes them with replays, heatmaps, funnels, forms and feedback tools.Read 15 Oct 2026 · mouseflow.com
Product
Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform.Read 7 Oct 2026 · mouseflow.com
Intended users
Mouseflow describes use cases for marketing, CRO, ecommerce, UX and design, and analytics teams seeking to understand visitor behavior and improve conversions.Read 7 Oct 2026 · mouseflow.com
Free plan
YesRead 23 Sep 2026 · mouseflow.com
Integrations
The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams.Read 15 Oct 2026 · mouseflow.com
Security
Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and its US data center meets HIPAA standards.Read 7 Oct 2026 · mouseflow.com
Privacy
Mouseflow says it masks IP addresses automatically and stores EU customer data within the EU.Read 7 Oct 2026 · mouseflow.com
Compliance
Mouseflow lists GDPR, EU-U.S. Data Privacy Framework, CCPA/CPRA, HIPAA for the US region, PCI DSS payment vendors and ISO 27001 infrastructure among its compliance frameworks.Read 15 Oct 2026 · mouseflow.com
Support
Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers.Read 15 Oct 2026 · mouseflow.com
Headquarters
Copenhagen, DenmarkRead 28 Sep 2026 · mouseflow.com
Founded
2009Read 28 Sep 2026 · mouseflow.com
AI
Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction.Read 7 Oct 2026 · mouseflow.com
API extensibility
The JavaScript API supports custom friction scores, 404 and dead-click events, cross-domain recording, revenue events and session or pageview identifiers.Read 15 Oct 2026 · js-api-docs.mouseflow.com
Company founded
LinkedIn lists Mouseflow as founded in 2010.Read 15 Oct 2026 · linkedin.com
Company headquarters
LinkedIn lists Copenhagen, Denmark as Mouseflow headquarters and also shows an Austin, Texas location.Read 15 Oct 2026 · linkedin.com
Company history
Mouseflow says it started in 2009 and has helped over 210,000 teams.Read 7 Oct 2026 · mouseflow.com
Company size
LinkedIn lists Mouseflow as a privately held software-development company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Conversion funnels
Funnel reports show converted and dropped users, revenue measures and friction measures, with downloadable funnel data.Read 15 Oct 2026 · mouseflow.com
Data residency
The company states that EU account data is stored in EU infrastructure and US account data in US infrastructure.Read 15 Oct 2026 · mouseflow.com
Documentation
Public API documentation includes endpoint examples, curl requests, response schemas, authentication guidance and filtering parameters.Read 15 Oct 2026 · api-docs.mouseflow.com
Features
Its platform includes session replay, website heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys.Read 7 Oct 2026 · mouseflow.com
Feedback surveys
Feedback campaigns support NPS, six question types, branching logic, branding controls and session-replay linkage.Read 15 Oct 2026 · mouseflow.com
Form analytics
Form analytics reports field interaction, submit failures and converted or abandoned users.Read 15 Oct 2026 · mouseflow.com
Friction detection
Automatic friction and error detection identifies events such as dead clicks, JavaScript errors and other problematic interactions.Read 15 Oct 2026 · mouseflow.com
Heatmaps
Mouseflow provides click, scroll, geo, attention, movement, interactive and friction heatmaps.Read 15 Oct 2026 · mouseflow.com
Installation
Installation normally consists of adding a JavaScript snippet before the closing body tag; plugins and integrations are also available.Read 15 Oct 2026 · mouseflow.com
JavaScript API
The JavaScript API exposes commands for tagging recordings, setting variables, identifying visitors, controlling recording, virtual pageviews and custom form events.Read 15 Oct 2026 · js-api-docs.mouseflow.com
Journey analytics
Journey analytics maps common visitor paths and highlights where users drop out.Read 15 Oct 2026 · mouseflow.com
Licence
Mouseflow Terms grant a limited SaaS access licence and state that the software, service and documentation remain Mouseflow property; no underlying source-code licence is granted.Read 15 Oct 2026 · mouseflow.com
Limit: forms and mobile
Reviewers cite basic form functionality, mobile recording awkwardness and occasional capture inaccuracies.Read 15 Oct 2026 · trustpilot.com
Limit: loading and filtering
Reviewers mention slow-loading recordings, clutter with multiple projects and filtering that could be more advanced.Read 15 Oct 2026 · g2.com
Limit: pricing
Independent reviews describe the service as expensive for some sites and say costs can rise quickly with traffic.Read 15 Oct 2026 · capterra.com
Limit: replay reliability
Reviewers report that some replays can be unclear, stop partway through or fail to capture sessions.Read 15 Oct 2026 · g2.com
Mobile capture
YesRead 23 Sep 2026 · mouseflow.com
Monthly session limit
5000Read 23 Sep 2026 · mouseflow.com
Praise: integrations
Reviewers say Mouseflow integrates easily with many web platforms and requires little training to start using.Read 15 Oct 2026 · trustradius.com
Praise: usability and insight
Independent reviewers repeatedly praise the readable heatmaps, useful session recordings, easy setup and actionable conversion insights.Read 15 Oct 2026 · trustradius.com
Privacy defaults
Mouseflow says sensitive form values and IP addresses are excluded or masked by default, with visual privacy controls for additional elements.Read 15 Oct 2026 · mouseflow.com
Rage-click detection
YesRead 23 Sep 2026 · mouseflow.com
Rating on Capterra
4.7 out of 5 from 122 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.6 out of 5 from 690 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.7 out of 5 from 122 reviews.Read 15 Oct 2026 · getapp.com
Rating on Software Advice
4.7 out of 5 from 122 reviews.Read 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
2.8 out of 5 from 3 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
7.7 out of 10 from 20 reviews and ratings.Read 15 Oct 2026 · trustradius.com
REST API
Mouseflow offers a REST API with US and EU endpoints, HTTP Basic authentication, JSON responses and resource-oriented URLs.Read 15 Oct 2026 · api-docs.mouseflow.com
Security controls
Mouseflow states that data is encrypted in transit and at rest, customer data is isolated, and vulnerability scans and annual third-party penetration tests are performed.Read 15 Oct 2026 · mouseflow.com
Self-hosting
The official licensing model describes hosted SaaS access rather than a self-hosted deployment.Read 15 Oct 2026 · mouseflow.com
Session capture
Mouseflow says it records 100% of sessions with no sampling.Read 7 Oct 2026 · mouseflow.com
Session recordings
YesRead 23 Sep 2026 · mouseflow.com
Session replay
The platform recreates individual visitor sessions in video-style playback, including clicks, scrolling and other interactions.Read 15 Oct 2026 · mouseflow.com
Setup
The pricing FAQ says to install Mouseflow by adding a JavaScript snippet before the website's closing body tag, with plugins and integrations also available.Read 7 Oct 2026 · mouseflow.com
Usage limit
When an account runs out of its plan's monthly sessions, tracking stops until the next refill unless the customer requests a refill or upgrades.Read 7 Oct 2026 · mouseflow.com

Plans and prices

Free Free 500 sessions/month · 1 website project · 1 funnel · 1 month data retention Read 7 Oct 2026 · mouseflow.com
Essential $25 a month Annually 5,000 sessions/month · 1 website project · 1 funnel · 3 months data retention Read 7 Oct 2026 · mouseflow.com
Advanced $109 a month Annually 25,000 sessions/month · 2 website projects · 5 funnels · 6 months data retention Read 7 Oct 2026 · mouseflow.com
Premium $319 a month Annually 100,000 sessions/month · 5 website projects · 10 funnels · 12 months data retention Read 7 Oct 2026 · mouseflow.com
Free Free monthly 500 sessions/month · 1 website project · 1 funnel · 1 month data retention Read 15 Oct 2026 · mouseflow.com
Essential $25 a month monthly 5,000 sessions/month · 1 website project · 1 funnel · 3 months data retention Read 15 Oct 2026 · mouseflow.com
Advanced $109 a month monthly 25,000 sessions/month · 2 website projects · 5 funnels · 6 months data retention Read 15 Oct 2026 · mouseflow.com
Premium $319 a month monthly 100,000 sessions/month · 5 website projects · 10 funnels · 12 months data retention Read 15 Oct 2026 · mouseflow.com
Enterprise Priced on request custom quote Custom sessions, projects, funnels and retention · enterprise controls and support Read 15 Oct 2026 · mouseflow.com

Every Mouseflow plan and price →

Strong points and limits

Strong points

  • Records sessions without sampling, according to Mouseflow.
  • Includes replay, heatmaps, funnels, and form analytics.
  • Offers mobile capture and rage-click detection.
  • Free plan includes 500 sessions per month.
  • EU customer data is stored within the EU.

Limits

  • Free plan is limited to 500 monthly sessions.
  • Tracking stops when a plan's monthly sessions run out.
  • Paid plan prices are billed annually.
  • Free plan retains data for one month.

Who it suits

Mouseflow suits marketing, CRO, ecommerce, UX, design, and analytics teams seeking to understand website visitor behavior. It may fit teams comparing session limits, project counts, funnels, and data retention needs.

Verdict

Mouseflow combines session analysis with funnels, surveys, and behavior insights, with plan capacity tied to monthly sessions. Check the session allowance and retention period against expected usage, since tracking pauses when the allowance is exhausted.

Where Specifiction places it

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