Analytics & Data

Best Web And Mobile Analytics Software in 2026

01 Amplitude
It suits teams that need to track events, examine conversion funnels, or review session recordings.

From $995/mo Free plan Web · iOS · Android · API
9.5 Visit Specs
02 Clicky
From $6.67/mo Free plan Web · iOS · Android · API
9.4 Visit Specs
03 Contentsquare
Free plan Web · iOS · Android · API
9.4 Visit Specs
04 Countly
From $175/mo Free plan Open source Web · Linux · iOS · Android
9.3 Visit Specs
05 Adobe Analytics
Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data.

Free trial Web · iOS · Android · API
8.9 Visit Specs
06 Fullstory
Fullstory suits teams analyzing behavior across websites, web apps, and mobile apps.

Free plan Web · iOS · Android · API
8.8 Visit Specs
07 Cloudflare Web Analytics
From $20/mo Free plan Web · API
8.7 Visit Specs
08 Heap
Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

Free plan Web · macOS · iOS · Android
8.7 Visit Specs
09 Matomo
Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

From €275/mo Free plan API · Self-hosted
8.7 Visit Specs
10 Statsig
It suits product and engineering teams that need experiment testing alongside feature controls and product analytics.

From $150/mo Free plan Web · iOS · Android · API
8.7 Visit Specs
11 Mixpanel
Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

Free plan Web · iOS · Android · API
8.6 Visit Specs
12 Simple Analytics
It suits website owners and marketing teams seeking cookie-free analytics with event tracking, funnels, reports, and API access.

Free plan Web · macOS · iOS · API
8.6 Visit Specs
13 Umami
Umami suits site and product teams looking for traffic, campaign and conversion analytics, with either managed cloud or self-hosted deployment.

From $20/mo Free plan Web · Linux · API · Self-hosted
8.4 Visit Specs
14 Google Analytics
It suits businesses measuring activity across websites and apps, from small organizations to large enterprises.

Free plan API
8.3 Visit Specs
15 Microsoft Clarity
Clarity suits teams analyzing how visitors interact with websites or apps, including those who need heatmaps and session recordings.

Free plan iOS · Android · Browser extension
8.3 Visit Specs
16 PostHog
PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

Free plan Web · Windows · macOS · Linux
8.2 Visit Specs
17 GoatCounter
Free plan Web · API · Self-hosted
8.1 Visit Specs
18 Open Web Analytics
Free plan Web · Windows · Linux · API
8.1 Visit Specs
19 Glassbox
Glassbox suits production operations, marketing or business, and product teams analyzing web and mobile customer experiences.

Web · iOS · Android · API
7.8 Visit Specs
20 Plausible Analytics
From $9/mo API
7.8 Visit Specs
21 Smartlook
It suits teams analyzing web or mobile behavior through recordings, funnels, heatmaps, crash context, and integrations.

Free plan Web · iOS · Android · API
7.7 Visit Specs
22 UXCam
UXCam is aimed at product managers, marketers, engineers, and customer success teams seeking behavioral insights across apps or websites.

Free plan Web · iOS · Android · API
7.7 Visit Specs
23 Zoho Apptics
Free plan Web · Windows · macOS · Linux
7.6 Visit Specs
24 Fathom Analytics
From $15/mo API
7.2 Visit Specs
25 Pirsch Analytics
From $6/mo API
6.9 Visit Specs

How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare Amplitude and Clicky Get a place on this list

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