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Analytics & Data

Best Web And Mobile Analytics Software in 2026

Software for web and mobile analytics lets you inspect activity across websites and mobile apps. Use this list to compare the capabilities and deployment choices that fit your product.

  1. 01 Amplitude

    It suits teams that need to track events, examine conversion funnels, or review session recordings.

    From $995/mo Free plan Web · iOS · Android · API
    9.5 Visit Specs
  2. 02 Clicky
    From $6.67/mo Free plan Web · iOS · Android · API
    9.4 Visit Specs
  3. 03 Contentsquare
    Free plan Web · iOS · Android · API
    9.4 Visit Specs
  4. 04 Countly
    From $175/mo Free plan Open source Web · Linux · iOS · Android
    9.3 Visit Specs
  5. 05 Adobe Analytics

    Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data.

    Free trial Web · iOS · Android · API
    8.9 Visit Specs
  6. 06 Fullstory

    Fullstory suits teams analyzing behavior across websites, web apps, and mobile apps.

    Free plan Web · iOS · Android · API
    8.8 Visit Specs
  7. 07 Cloudflare Web Analytics
    From $20/mo Free plan Web · API
    8.7 Visit Specs
  8. 08 Heap

    Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

    Free plan Web · macOS · iOS · Android
    8.7 Visit Specs
  9. 09 Matomo

    Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

    From €275/mo Free plan API · Self-hosted
    8.7 Visit Specs
  10. 10 Statsig

    It suits product and engineering teams that need experiment testing alongside feature controls and product analytics.

    From $150/mo Free plan Web · iOS · Android · API
    8.7 Visit Specs
  11. 11 Mixpanel

    Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

    Free plan Web · iOS · Android · API
    8.6 Visit Specs
  12. 12 Simple Analytics

    It suits website owners and marketing teams seeking cookie-free analytics with event tracking, funnels, reports, and API access.

    Free plan Web · macOS · iOS · API
    8.6 Visit Specs
  13. 13 Umami

    Umami suits site and product teams looking for traffic, campaign and conversion analytics, with either managed cloud or self-hosted deployment.

    From $20/mo Free plan Web · Linux · API · Self-hosted
    8.4 Visit Specs
  14. 14 Google Analytics

    It suits businesses measuring activity across websites and apps, from small organizations to large enterprises.

    Free plan API
    8.3 Visit Specs
  15. 15 Microsoft Clarity

    Clarity suits teams analyzing how visitors interact with websites or apps, including those who need heatmaps and session recordings.

    Free plan iOS · Android · Browser extension
    8.3 Visit Specs
  16. 16 PostHog

    PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

    Free plan Web · Windows · macOS · Linux
    8.2 Visit Specs
  17. 17 GoatCounter
    Free plan Web · API · Self-hosted
    8.1 Visit Specs
  18. 18 Open Web Analytics
    Free plan Web · Windows · Linux · API
    8.1 Visit Specs
  19. 19 Glassbox

    Glassbox suits production operations, marketing or business, and product teams analyzing web and mobile customer experiences.

    Web · iOS · Android · API
    7.8 Visit Specs
  20. 20 Plausible Analytics
    From $9/mo API
    7.8 Visit Specs
  21. 21 Smartlook

    It suits teams analyzing web or mobile behavior through recordings, funnels, heatmaps, crash context, and integrations.

    Free plan Web · iOS · Android · API
    7.7 Visit Specs
  22. 22 UXCam

    UXCam is aimed at product managers, marketers, engineers, and customer success teams seeking behavioral insights across apps or websites.

    Free plan Web · iOS · Android · API
    7.7 Visit Specs
  23. 23 Zoho Apptics
    Free plan Web · Windows · macOS · Linux
    7.6 Visit Specs
  24. 24 Fathom Analytics
    From $15/mo API
    7.2 Visit Specs
  25. 25 Pirsch Analytics
    From $6/mo API
    6.9 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

When selecting a tool, weigh free-plan terms, starting paid prices, trial lengths, web and app analytics, session replay, funnels, data retention and deployment. Check whether a tool runs on your needed platform.

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