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Adobe Analytics

business.adobe.com

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Spec score 8.9 #3 of 34 in Data Analytics Software

What it is

Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.

Spec sheet

What it does
Adobe Analytics collects and analyzes website, mobile-app and product-interaction data for reporting and decision making.Read 15 Oct 2026 · business.adobe.com
Free plan
NoRead 20 Sep 2026 · business.adobe.com
Trial
The product page offers a “Try for free” option and links to an Adobe Analytics sandbox resource.Read 12 Oct 2026 · business.adobe.com
Integrations
Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products.Read 15 Oct 2026 · business.adobe.com
Headquarters
San Jose, California, USARead 23 Sep 2026 · business.adobe.com
Founded
1982Read 23 Sep 2026 · business.adobe.com
2026 release
Adobe added Journey Canvas to Adobe Analytics with general availability in June 2026.Read 15 Oct 2026 · experienceleague.adobe.com
AEM and Target integration
Adobe Experience Manager provides an opt-in integration with Adobe Analytics and Adobe Target for page tracking, analysis and personalization.Read 15 Oct 2026 · experienceleague.adobe.com
Analysis
Features include AI and machine learning services such as anomaly detection and contribution analysis, plus segmentation and cohort analysis.Read 12 Oct 2026 · business.adobe.com
API access
YesRead 20 Sep 2026 · business.adobe.com
Attribution
The product includes attribution reporting and tools for measuring which campaigns and channels contribute to conversion.Read 15 Oct 2026 · business.adobe.com
Authentication
API clients are created in Adobe Developer Console and can authenticate with OAuth user or OAuth server-to-server credentials.Read 15 Oct 2026 · developer.adobe.com
Collection APIs
Adobe provides Data Insertion, Bulk Data Insertion and Media Collection APIs for server-side collection.Read 15 Oct 2026 · developer.adobe.com
Conversion funnels
YesRead 20 Sep 2026 · business.adobe.com
Data collection
It can ingest digital data from web, mobile, kiosks, and streaming media, including data from paid and owned channels.Read 12 Oct 2026 · business.adobe.com
Data retention
standardRead 20 Sep 2026 · business.adobe.com
Data views
Users can adjust views and fields on post-processed data without altering or destroying the original dataset.Read 12 Oct 2026 · business.adobe.com
Deep segmentation
Digital analytics provides advanced segmentation to compare audience behavior and identify groups associated with conversions.Read 15 Oct 2026 · business.adobe.com
Developer access
Adobe lists SDKs, API-level access, SQL connectors, Experience Platform Web SDK, and support for R and Python across its analytics integration capabilities.Read 12 Oct 2026 · business.adobe.com
Documentation depth
Adobe's documentation covers implementation, administration, components, exports, imports, Media Analytics, tutorials, blueprints and APIs.Read 15 Oct 2026 · experienceleague.adobe.com
Ecommerce tracking
YesRead 20 Sep 2026 · business.adobe.com
Event tracking
YesRead 20 Sep 2026 · business.adobe.com
Governance
Adobe describes enterprise data collection and governance controls, including permissions and automated processing.Read 15 Oct 2026 · business.adobe.com
Hosting model
Adobe's security overview says Analytics components are hosted in Adobe-owned or leased data centers, while AppMeasurement software runs on the customer's web server.Read 15 Oct 2026 · adobe.com
Journey analysis
Analysis Workspace supports pathing, Flow, Fallout and cohort analysis across web and app behavior.Read 15 Oct 2026 · business.adobe.com
Journey insights
Channel analysis includes visitor flow and fallout areas to explore digital journeys and identify conversion or disengagement points.Read 12 Oct 2026 · business.adobe.com
License metric
Adobe licenses Foundation, Select, Prime and Ultimate by primary server calls, secondary server calls or both.Read 15 Oct 2026 · helpx.adobe.com
Limit: integration gaps
TrustRadius reviewers report limitations integrating some external data sources such as CRM systems.Read 15 Oct 2026 · trustradius.com
Limit: learning curve
Reviewers frequently describe Adobe Analytics as difficult for new users and requiring substantial training or specialist expertise.Read 15 Oct 2026 · getapp.com
Limit: performance
TrustRadius summaries mention speed or performance problems when handling large datasets.Read 15 Oct 2026 · trustradius.com
Limit: price
Independent reviews commonly call the product expensive or premium-priced compared with alternatives.Read 15 Oct 2026 · softwareadvice.com
Maker company profile
LinkedIn lists Adobe as a public software company founded in 1982, headquartered in San Jose and employing more than 10,001 people.Read 15 Oct 2026 · linkedin.com
Maker legal name
The company identifies itself as Adobe Inc., a Delaware corporation headquartered at 345 Park Avenue, San Jose, California.Read 15 Oct 2026 · sec.gov
Notable outage
Adobe reported an October 8, 2026 incident in which some Americas customers experienced delayed report data across Workspace, Report Builder, dashboards and APIs; it was resolved.Read 15 Oct 2026 · status.adobe.com
Praise: customization
Independent reviewers repeatedly praise highly customizable dashboards, reports, segmentation and granular analysis.Read 15 Oct 2026 · softwareadvice.com
Praise: enterprise insight
Review summaries praise detailed customer-journey visibility, visualization and consolidation of multiple data sources.Read 15 Oct 2026 · trustradius.com
Predictive analytics
Machine-learning features identify anomalies, causal events and forecast trends or user behavior.Read 15 Oct 2026 · business.adobe.com
Privacy controls
Data Governance lets customers label report-suite fields for identity, sensitivity and access or deletion requests.Read 15 Oct 2026 · experienceleague.adobe.com
Privacy roles
Adobe acts as data processor while the customer remains data controller and is responsible for configuring compliance.Read 15 Oct 2026 · experienceleague.adobe.com
Product scope
Adobe says digital analytics (Adobe Analytics) is primarily focused on web and mobile behavior; broader cross-channel analysis beyond web and mobile is positioned for Customer Journey Analytics.Read 12 Oct 2026 · business.adobe.com
Rating on Apple App Store
4.8 out of 5 from 17 reviewsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.5 out of 5 from 237 reviewsRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
2.9 out of 5 from 36 reviewsRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.2 out of 5 from 1,212 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.4 out of 5 from 487 reviewsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.5 out of 5 from 237 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
4.5 out of 5 from 237 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on TrustRadius
8.2 out of 10 from 1,011 reviewsRead 15 Oct 2026 · trustradius.com
Reporting API
Analytics 2.0 APIs can create reports, query data and manage components such as segments and calculated metrics.Read 15 Oct 2026 · developer.adobe.com
Reporting workspace
Adobe documents Analysis Workspace, Report Builder and Activity Map as core analytics tools.Read 15 Oct 2026 · experienceleague.adobe.com
SDKs
Implementation options include the Experience Platform Web SDK, Mobile SDK extensions, Analytics extensions and server-side Edge Network or insertion APIs.Read 15 Oct 2026 · experienceleague.adobe.com
Security and compliance
Adobe’s compliance list includes Adobe Analytics as a product filter and lists ISO 27018:2019 among completed certifications and attestations.Read 12 Oct 2026 · adobe.com
Security resources
Adobe's Trust Center provides public product security overviews and lists compliance materials such as SOC 2 and HIPAA resources.Read 15 Oct 2026 · helpx.adobe.com
Support and updates
Adobe describes digital analytics (Adobe Analytics) as fully supported, actively developed, and receiving regular feature updates.Read 12 Oct 2026 · business.adobe.com
System requirements
Browser-based Analytics requires a current stable version of Edge, Chrome, Firefox or Safari and a valid license.Read 15 Oct 2026 · experienceleague.adobe.com

Plans and prices

Select Priced on request Read 20 Sep 2026 · business.adobe.com
Prime Priced on request Read 20 Sep 2026 · business.adobe.com
Ultimate Priced on request Read 20 Sep 2026 · business.adobe.com
Digital analytics (Adobe Analytics) Priced on request Select, Prime, and Ultimate packages; quote depends on implementation scope, data volume, features, users, integrations, services, and contract terms Read 12 Oct 2026 · business.adobe.com
Foundation Pack Priced on request Primary and secondary server calls · excludes Report Builder, Contribution Analysis, Customer Attributes, Live Stream, Media Starts and Advertising Analytics Read 15 Oct 2026 · helpx.adobe.com
Prime Priced on request Primary and/or secondary server calls · excludes Live Stream and Media Starts Read 15 Oct 2026 · helpx.adobe.com
Select Priced on request Primary and/or secondary server calls · excludes Contribution Analysis, Live Stream and Media Starts Read 15 Oct 2026 · helpx.adobe.com
Ultimate Priced on request Primary and/or secondary server calls · excludes Live Stream Read 15 Oct 2026 · helpx.adobe.com

Every Adobe Analytics plan and price →

Strong points and limits

Strong points

  • Tracks events, funnels, and ecommerce activity
  • Ingests web, mobile, kiosk, and streaming data
  • AI-assisted anomaly and contribution analysis
  • Journey flow and fallout analysis
  • APIs, SDKs, SQL, R, and Python access

Limits

  • No free plan
  • Pricing is available only on request
  • Primarily focused on web and mobile behavior
  • Data retention is standard

Who it suits

Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data. It is aimed at teams needing segmentation, journey analysis, governance controls, integrations, and developer access.

Verdict

Adobe Analytics provides broad collection, analysis, governance, and integration capabilities for digital behavior data. Buyers must request pricing, and teams seeking analysis beyond web and mobile should consider the stated product scope.

Where Specifiction places it

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