Alternatives to Adobe Analytics

Amplitude

It suits teams that need to track events, examine conversion funnels, or review session recordings.

Heap

Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

Matomo

Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

Apache Superset

Superset suits teams that want to explore data and build dashboards in a self-hosted environment.

IBM Cognos Analytics

It suits organizations needing governed reporting, dashboards and analytics across hybrid data environments.

Mixpanel

Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

Kyvos

Kyvos is intended for enterprise data and analytics work across industries and teams.

Mode suits data and business teams handling analysis, reporting, dashboards, and internal data applications.

Qlik Sense

Qlik Sense suits teams exploring data through dashboards, reports and predictive insights.

TIBCO Spotfire

It is aimed at engineers, scientists, operators and domain experts working with complex, data-rich environments.

Holistics suits data teams building governed analytics for business users who want self-service reporting without SQL.

PostHog

PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

Hex

Hex describes Community as suited to hobbyists and small projects, Professional to individuals, Team to companies collaborating on data, and Enterprise to organizations needing advanced security, governance, and support.

Looker

Looker suits organizations that want governed data models, analytics, and dashboards, including embedded analytics and scheduled reports.

Zoho Analytics

It suits teams that need to combine data sources, build dashboards, and manage report access.

Power Automate suits organisations automating cloud processes, legacy desktop workflows, and tasks spanning Microsoft 365 or connected business systems.

SAS Visual Analytics

SAS Visual Analytics suits analysts and teams that need interactive reporting, data preparation, and predictive analytics.

It suits sales, service, and business teams needing analytics integrated into Salesforce CRM.

ThoughtSpot

ThoughtSpot suits teams needing cloud analytics with natural-language exploration, scheduled reporting, embedded dashboards, and real-time data.