Adobe Analytics vs Heap
Adobe Analytics
business.adobe.com
Heap
heap.ioSide by side
| Figure | Adobe Analytics | Heap |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 4 |
| Spec score · Data Analytics Software | 8.9 (#3) | 8.9 (#4) |
| Spec score · Web analytics tools | 8.9 (#13) | 9.1 (#8) |
| Spec score · Funnel Analytics | 8.9 (#4) | 8.7 (#7) |
| Spec score · Customer Analytics Software | 8.9 (#4) | 8.6 (#6) |
| Spec score · Web And Mobile Analytics Software | 8.9 (#5) | 8.7 (#8) |
| Spec score · Website Analytics | 8.9 (#6) | 8.7 (#8) |
| API access | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | standard | limited |
| Documentation depth | Adobe's documentation covers implementation, administration, components, exports, imports, Media Analytics, tutorials, blueprints and APIs. | The help center provides product information, resource guides and training courses, while the developer site maintains API references and SDK changelogs. |
| Ecommerce tracking | Yes | Yes |
| Event tracking | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | San Jose, California, USA | Heap is headquartered in San Francisco, California. |
| Integrations | Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products. | Heap advertises more than 100 integrations and lists tools including Salesforce, Snowflake, Shopify, Klaviyo, Braze, Iterable, Marketo, Stripe and Zapier. |
| Privacy controls | Data Governance lets customers label report-suite fields for identity, sensitivity and access or deletion requests. | Heap says customers can disable IP-address or geolocation capture and configure privacy controls for session data. |
| Rating on Capterra | 4.5 out of 5 from 237 reviews | 4.5 out of 5 from 42 reviews. |
| Rating on G2 | 4.2 out of 5 from 1,212 reviews | 4.4 out of 5 from 1,097 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 487 reviews | 4.3 out of 5 from 23 ratings. |
| Rating on TrustRadius | 8.2 out of 10 from 1,011 reviews | 8.1 out of 10 from 385 reviews and ratings. |
Plans
Adobe Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Digital analytics (Adobe Analytics)Priced on request
- Foundation PackPriced on request
- PrimePriced on request
- SelectPriced on request
- UltimatePriced on request
In their own words
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights. It ingests data from websites, mobile experiences, kiosks, and streaming media, including paid and owned channels. Users can change views and fields on processed data without altering the original dataset. Analysis includes segmentation, cohort analysis, anomaly detection, and contribution analysis through AI and machine-learning services. Channel tools show visitor flow and fallout areas to examine conversion or disengagement points. Governance features provide alerts, policies, and residency controls for sensitive-data access and geographic storage requirements. Adobe lists integrations with Adobe Journey Optimizer, Adobe Target, Adobe Experience Platform, Microsoft Azure, Amazon S3, Google BigQuery, Snowflake, Microsoft Dynamics 365, and Salesforce. Developer access includes SDKs, APIs, SQL connectors, Experience Platform Web SDK, and R and Python support. The product focuses mainly on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. Pricing is on request, with a free trial option.
Heap
Heap is an analytics product from Heap for tracking events and examining user activity. Its listed capabilities include conversion funnels, session recordings, ecommerce tracking, and API access. The listed platform is API, and the monthly visitor limit is 10,000. Data retention is described as limited. Heap offers a Free plan at free, covering 10,000 monthly sessions and six months of data history. Pro has no listed price and includes account analytics, an engagement matrix, report alerts, standard support, and Session Replay as an add-on. Premier also has no listed price and includes unlimited projects and one year of data history. The product therefore combines event collection with tools for conversion analysis, recordings, and ecommerce activity. Buyers should note that the free allowance is expressed in monthly sessions, while the listed visitor limit is 10,000.