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Amplitude

amplitude.com

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Spec score 9.5 #1 of 142 in Web analytics tools

What it is

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Spec sheet

What it does
Amplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products.Read 15 Oct 2026 · sec.gov
Free plan
YesRead 20 Sep 2026 · amplitude.com
Paid from
0Read 20 Sep 2026 · amplitude.com
Integrations
Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system.Read 15 Oct 2026 · amplitude.com
Headquarters
Amplitude is headquartered in San Francisco, California.Read 15 Oct 2026 · linkedin.com
Founded
Amplitude says it was founded in 2012.Read 15 Oct 2026 · sec.gov
API access
YesRead 20 Sep 2026 · amplitude.com
APIs
The API documentation covers audit logs, SCIM 2.0 and user-management APIs for administration.Read 15 Oct 2026 · amplitude.com
Changelog
The changelog lists Audit Logs as shipped on March 4, 2026, with exportable security events and filtering by date, user and category.Read 15 Oct 2026 · amplitude.com
Chrome extension
Amplitude Event Explorer inspects browser events and properties in real time and exposes SDK configuration details.Read 15 Oct 2026 · chromewebstore.google.com
Chrome Web Store rating
4.3 out of 5 from 23 ratingsRead 15 Oct 2026 · chromewebstore.google.com
Company legal name
The company identifies itself as Amplitude, Inc.Read 15 Oct 2026 · amplitude.com
Company size
LinkedIn lists Amplitude as a public company with 501–1,000 employees.Read 15 Oct 2026 · linkedin.com
Conversion funnels
YesRead 20 Sep 2026 · amplitude.com
Customers
Amplitude reported 4,797 paying customers as of December 31, 2025, including 27 Fortune 100 companies.Read 15 Oct 2026 · sec.gov
Data retention
extendedRead 20 Sep 2026 · amplitude.com
Documentation
Amplitude combines step-by-step product documentation, implementation references, developer documentation and a separate help center.Read 15 Oct 2026 · gethelp.amplitude.com
Ecommerce tracking
YesRead 20 Sep 2026 · amplitude.com
Event tracking
YesRead 20 Sep 2026 · amplitude.com
Experiment SDKs
Experiment SDKs support JavaScript, Node.js, Android, iOS, React Native, Flutter, JVM, Go, Python, PHP and Ruby.Read 15 Oct 2026 · amplitude.com
Feature experimentation
Feature Experiment combines feature flags, variant targeting and causal-lift measurement.Read 15 Oct 2026 · amplitude.com
Guides and Surveys
Guides and Surveys delivers targeted onboarding, in-product messages and surveys based on user behavior.Read 15 Oct 2026 · amplitude.com
Heatmaps
Heatmaps aggregate click, scroll and selector data into visual maps of engagement.Read 15 Oct 2026 · amplitude.com
Limit: learning curve
Reviewers commonly report that the interface, dashboard setup and advanced analyses require substantial training or adaptation.Read 15 Oct 2026 · trustradius.com
Limit: performance and UI
Complaints include slow page loads, clutter with many events, cumbersome report building and limited dashboard visualization flexibility.Read 15 Oct 2026 · capterra.com
Limit: price
Reviewers repeatedly describe paid plans as expensive, especially for high-traffic products and larger companies.Read 15 Oct 2026 · softwareadvice.com
Limit: support for free users
A Trustpilot reviewer says free-tier support declined one-to-one help and directed users to documentation instead.Read 15 Oct 2026 · trustpilot.com
Notable news
Amplitude announced that it took Statsig on in May 2026 and appointed Statsig founder Vijaye Raji to its board.Read 15 Oct 2026 · linkedin.com
Praise: analytics depth
Reviewers repeatedly praise funnels, cohorts, retention analysis, event tracking and the ability to answer product questions without data-engineering help.Read 15 Oct 2026 · softwareadvice.com
Praise: free tier
Reviewers describe the free tier as unusually capable for indie developers and early teams.Read 15 Oct 2026 · capterra.com
Praise: integrations
Independent reviewers praise integrations such as Segment and Braze for unifying behavioral data and campaign analysis.Read 15 Oct 2026 · softwareadvice.com
Product analytics
Analytics provides real-time behavioral measurement with funnel analysis, cohort tracking and engagement, conversion and retention metrics.Read 15 Oct 2026 · sec.gov
Rating on Capterra
4.6 out of 5 from 68 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 3,875 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.4 out of 5 from 329 ratingsRead 15 Oct 2026 · gartner.com
Rating on Software Advice
4.6 out of 5 from 68 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
1.6 out of 5 from 47 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.8 out of 10 from 167 reviews and ratingsRead 15 Oct 2026 · trustradius.com
SDK coverage
Official SDKs cover browser JavaScript, Android, iOS, React Native, Flutter, Node.js, Python, Go, JVM, Unity and Unreal.Read 15 Oct 2026 · amplitude.com
SDK licence
Amplitude's public SDK repositories, including its Python SDK and Android SDK, use the MIT licence.Read 15 Oct 2026 · github.com
Security certifications
Amplitude states that its AWS data centers comply with GDPR and are certified to ISO 27001 and SOC 2 Type II.Read 15 Oct 2026 · amplitude.com
Self-hosting
Customers can self-host browser SDK files and proxy replay requests, but mobile replay plugins do not support custom proxy URLs.Read 15 Oct 2026 · amplitude.com
Session recordings
YesRead 20 Sep 2026 · amplitude.com
Session replay
Session Replay records and replays user sessions with event and network context to show how users experienced a product.Read 15 Oct 2026 · amplitude.com
Web experimentation
Web Experiment runs visual A/B tests on pages without requiring engineering work to start.Read 15 Oct 2026 · amplitude.com
Zoning Insights
Zoning Insights measures clicks, exposure, scroll reach and rage clicks within defined page regions.Read 15 Oct 2026 · amplitude.com

Plans and prices

Free Free 2M events/month forever; no credit card required 2M events/month · 10,000 monthly session replays · 2,000 AI feedback records Read 20 Sep 2026 · amplitude.com
Plus Free Starts at $0; first 2M events/month free; credit card required First 2M events/month free · Up to 70M events · 20 behavioral cohorts · 2-year data retention Read 20 Sep 2026 · amplitude.com
Free Free 2M events/month forever; no credit card AI Agents and MCP · Product Analytics · Agent Analytics · 2,000 AI feedback records · 10K monthly session replays · limited Experiments, Guides & Surveys Read 15 Oct 2026 · amplitude.com
Plus Free Starts at $0 and scales with event volume First 2M events/month free · higher event volumes · full platform Read 15 Oct 2026 · amplitude.com
Basic $995 a month Per Month Free version available Read 15 Oct 2026 · capterra.com
Enterprise Priced on request Custom-priced by volume and requirements Dedicated support · customer success manager · advanced security · RBAC · compliance · custom retention Read 15 Oct 2026 · amplitude.com
Growth Priced on request Custom-priced by volume and requirements Advanced analytics · causal insights · SSO and project permissions · real-time streaming Read 15 Oct 2026 · amplitude.com

Every Amplitude plan and price →

Strong points and limits

Strong points

  • Event tracking and conversion funnels.
  • Session recordings and ecommerce tracking.
  • Free plan includes 2M events per month.
  • API access and extended data retention.

Limits

  • Plus requires a credit card.
  • Platform is listed as API-based.

Who it suits

It suits teams that need to track events, examine conversion funnels, or review session recordings.

Verdict

Amplitude lists a wide set of product analytics capabilities alongside event and session-replay allowances. The Free plan has a stated no-card allowance; pricing details for Growth and Enterprise are absent.

Where Specifiction places it

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