Alternatives to Amplitude

It suits ecommerce and retail brands, particularly marketing, ecommerce, and data leaders who need to bring business data together.

Matomo

Matomo suits organizations that want web analytics with cloud or self-hosted deployment and data ownership.

Mixpanel

Mixpanel suits teams analyzing product and ecommerce events, funnels, recordings, and feature-flag activity through an API-oriented platform.

Heap

Heap suits teams seeking API-based event analytics with funnels, recordings, ecommerce tracking, and a defined free session allowance.

Jetpack Stats

Jetpack Stats suits site owners who want traffic and content reporting, including those tracking ecommerce activity or using API access.

Umami

Umami suits site and product teams looking for traffic, campaign and conversion analytics, with either managed cloud or self-hosted deployment.

Simple Analytics

It suits website owners and marketing teams seeking cookie-free analytics with event tracking, funnels, reports, and API access.

Adobe Analytics

Adobe Analytics suits organizations analyzing behavior across web and mobile properties, along with kiosk and streaming data.

Visitor Analytics (TWIPLA)

TWIPLA suits website owners who want visitor, event, funnel, or ecommerce analytics, including those using one of its listed website integrations.

PostHog

PostHog suits product teams that want analytics, session replay, feature flags, and event routing in one suite.

Quantum Metric

The pricing page describes plans for enterprises using the platform across multiple digital properties, teams, and use cases.

HockeyStack

HockeyStack suits teams that need event, funnel, session, attribution, and journey analytics through an API.

Google Analytics

It suits businesses measuring activity across websites and apps, from small organizations to large enterprises.

Usermaven

Usermaven is aimed at marketing teams, agencies, brands, and B2B SaaS organizations.

Statcounter

Statcounter suits website owners who want live visitor and traffic reporting, session replay, or heatmaps.

Adobe Customer Journey Analytics

Adobe describes it for enterprise teams aligning marketing, product, and analytics around cross-channel customer data.

OpenPanel

OpenPanel suits developers, SaaS teams, startups, and smaller teams seeking analytics for websites or apps.