Amplitude vs Simple Analytics

Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.

Simple Analytics gives website owners and marketing teams pageviews, referrers, campaign data, and events without cookies or personal data. It shows where visitors come from and how they browse, including when they reject consent. Teams can track clicks, form submissions, downloads, custom interactions, goals, and multi-step funnels. Weekly or monthly email reports, embeddable live visitor stats, CSV downloads, and APIs provide ways to share or retrieve results. The service says it stores no IP addresses, uses no persistent identifiers, and does not follow users across sites. Analytics data is hosted in the Netherlands, encrypted in transit and at rest, and not transferred outside the EU. Integrations include WordPress, Webflow, Squarespace, Wix, Ghost, Cloudflare, Netlify, Google Tag Manager, Looker Studio, and Power BI. The free plan is free and includes one user, five websites, and one month of history; data older than 30 days is deleted. Self-serve costs £20 a month. A 14-day trial requires no credit card; trial users can use advanced features without restrictions.