Amplitude vs Triple Whale
Amplitude
amplitude.comTriple Whale
triplewhale.comSide by side
| Figure | Amplitude | Triple Whale |
|---|---|---|
| Price from | $995/mo | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 7 | 5 |
| Spec score · Web analytics tools | 9.5 (#1) | 9.3 (#4) |
| APIs | The API documentation covers audit logs, SCIM 2.0 and user-management APIs for administration. | The pricing comparison describes Data-In and Data-Out APIs for connecting sources and syncing Triple Whale data to warehouses, BI tools, or internal apps. |
| Founded | Amplitude says it was founded in 2012. | 2021 |
| Free plan | Yes | Yes |
| Integrations | Amplitude lists integrations including Twilio Segment, Braze and Amazon S3 and says it can integrate with any system. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Rating on Capterra | 4.6 out of 5 from 68 reviews | 5.0 out of 5 from 1 review |
| Rating on G2 | 4.5 out of 5 from 3,875 reviews | 4.5 out of 5 from 482 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 329 ratings | 5.0 out of 5 from 1 review |
| Rating on Trustpilot | 1.6 out of 5 from 47 reviews | 3.4 out of 5 from 67 reviews |
| Rating on TrustRadius | 8.8 out of 10 from 167 reviews and ratings | 9.2 out of 10 from 12 reviews and ratings |
| What it does | Amplitude is a unified AI analytics platform for understanding user behavior, testing experiences, activating audiences and improving digital products. | Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents. |
Plans
Amplitude
- FreeFree
- PlusFree
- FreeFree
- PlusFree
- Basic$995 a month
- EnterprisePriced on request
- GrowthPriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Amplitude
Amplitude is a product analytics service with event tracking, conversion funnels, session recordings, and ecommerce tracking. It also provides API access and extended data retention. The platform is listed as API-based. Its Free plan costs nothing and includes up to 2M events per month, 10,000 monthly session replays, and 2,000 AI feedback records; it is billed free forever and requires no credit card. Plus is listed at free, with the first 2M events per month free and a credit card required. It supports up to 70M events, 20 behavioral cohorts, and two-year data retention. Amplitude, the maker, was founded in 2012 and is headquartered in San Francisco, California, United States.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.