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Triple Whale

triplewhale.com

From $219/mo Free plan WebiOSAndroidAPIBrowser extension
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Spec score 8.7 #1 of 43 in Ecommerce Analytics Software

What it is

Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.

Spec sheet

What it does
Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents.Read 15 Oct 2026 · capterra.com
Product
Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions.Read 12 Oct 2026 · triplewhale.com
Audience
The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders.Read 12 Oct 2026 · triplewhale.com
Free plan
YesRead 23 Sep 2026 · triplewhale.com
API
The public API supports sending data into Triple Whale, pulling business data and publishing metrics to the Summary page or attribution workflows.Read 15 Oct 2026 · triplewhale.com
Integrations
Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools.Read 15 Oct 2026 · triplewhale.com
Security
Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging.Read 15 Oct 2026 · trust.triplewhale.com
Support
The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage.Read 12 Oct 2026 · triplewhale.com
Founded
2021Read 23 Sep 2026 · triplewhale.com
APIs
The pricing comparison describes Data-In and Data-Out APIs for connecting sources and syncing Triple Whale data to warehouses, BI tools, or internal apps.Read 12 Oct 2026 · triplewhale.com
Attribution
Triple Whale's Triple Pixel supports cross-device and cross-platform tracking, and its paid plans offer multi-touch attribution.Read 12 Oct 2026 · triplewhale.com
Automation
The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and landing-page and interactive-asset creation.Read 12 Oct 2026 · triplewhale.com
Company founded
Triple Whale was founded in May 2021 by AJ Orbach, Maxx Blank and Ivan Chernykh.Read 15 Oct 2026 · prnewswire.com
Company headquarters and size
LinkedIn lists Columbus, Ohio headquarters, private ownership, a 51–200 employee range and a 2021 founding year.Read 15 Oct 2026 · linkedin.com
Data warehouse
Its foundation is a fully managed AI-optimized data warehouse with no stated storage or retention limit.Read 15 Oct 2026 · triplewhale.com
Developer documentation
Triple Whale has a developer portal plus a Help Center API collection covering API-key management and integrations.Read 15 Oct 2026 · developers.triplewhale.com
Documentation depth
The Help Center contains onboarding, Moby, attribution, creative, conversion, retention, discovery, data and settings sections, including more than 100 data articles.Read 15 Oct 2026 · kb.triplewhale.com
Free limits
The feature comparison lists 10 users and 12 months of data retention for Free; paid plans list unlimited users and retention.Read 12 Oct 2026 · triplewhale.com
Funding
A March 2022 release reported $27.7 million raised in an extended Series A, including a $24 million Elephant-led round and earlier seed funding.Read 15 Oct 2026 · prnewswire.com
Key feature: attribution
The platform offers seven attribution models and selectable 1-, 7-, 14-, 28-day or lifetime attribution windows.Read 15 Oct 2026 · kb.triplewhale.com
Key feature: automations
Moby automations schedule recurring reports, alerts, analyses and account tasks.Read 15 Oct 2026 · kb.triplewhale.com
Key feature: data activation
Data can be exported to warehouses, enriched with Sonar, synced to segments and used for ad-platform controls.Read 15 Oct 2026 · triplewhale.com
Key feature: landing pages
Moby can build Shopify landing pages from a prompt using brand style, ad results, product data and verified reviews.Read 15 Oct 2026 · kb.triplewhale.com
Key feature: Moby actions
Moby can prepare or execute supported ad, Shopify, audience, email and social actions, with approval controls depending on configuration.Read 15 Oct 2026 · kb.triplewhale.com
Key feature: Moby AI
Moby uses connected business data to answer questions, analyze performance, generate reports and perform supported workflows.Read 15 Oct 2026 · triplewhale.com
Key feature: Triple Pixel
Triple Pixel is a JavaScript tracking script that records page views, events, sessions and conversions for first-party attribution.Read 15 Oct 2026 · kb.triplewhale.com
Licence
Triple Whale is proprietary software; its terms grant limited service use and prohibit copying or scraping site content.Read 15 Oct 2026 · triplewhale.com
Limit: customer support
Trustpilot reviews are sharply divided, with recurring complaints about slow, generic or unhelpful support during technical attribution problems.Read 15 Oct 2026 · trustpilot.com
Limit: mobile reliability
Apple and Google Play reviewers report crashes, freezes, loading failures and difficulty viewing detailed data in the mobile apps.Read 15 Oct 2026 · apps.apple.com
Limit: pricing and AI credits
Shopify reviewers complain that AI usage limits and credit requirements are not always clear and that the service is expensive.Read 15 Oct 2026 · apps.shopify.com
MCP extensibility
Triple Whale MCP provides read-only access to live data for tools including Claude, ChatGPT, Cursor, n8n and Gumloop through API keys or OAuth2.Read 15 Oct 2026 · kb.triplewhale.com
Measurement
Enterprise combines attribution, marketing mix modeling, and incrementality testing, including holdouts and geo-lift tests.Read 12 Oct 2026 · triplewhale.com
Mobile
The pricing comparison lists a mobile app, and the free product page links to mobile-app information in the Help Center.Read 12 Oct 2026 · triplewhale.com
Moby AI
Moby answers questions about sales, spend, customers, and performance using business context, and can generate on-brand creative.Read 12 Oct 2026 · triplewhale.com
Notable news: Moby 2
An April 21, 2026 product update announced Moby 2 capabilities for cross-platform analysis, ad-creative launch and automated reporting and optimization.Read 15 Oct 2026 · triplewhale.com
Notable news: Series B
Triple Whale's company timeline says it raised a $25 million Series B after reporting 1,400% year-over-year growth.Read 15 Oct 2026 · triplewhale.com
Praise: attribution and AI
Independent reviewers cite strong attribution modelling and Moby's ability to generate useful reports from natural-language requests.Read 15 Oct 2026 · capterra.com
Praise: unified analytics
Reviewers repeatedly praise seeing ecommerce, advertising and profitability metrics together in one dashboard.Read 15 Oct 2026 · trustpilot.com
Rating on Apple App Store
1.8 out of 5 from 6 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
5.0 out of 5 from 1 ratingRead 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.5 out of 5 from 482 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · gartner.com
Rating on GetApp
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · getapp.com
Rating on Google Play
2.0 out of 5 from 30 reviewsRead 15 Oct 2026 · play.google.com
Rating on Shopify App Store
4.1 out of 5 from 91 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Trustpilot
3.4 out of 5 from 67 reviewsRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
9.2 out of 10 from 12 reviews and ratingsRead 15 Oct 2026 · trustradius.com
Refresh
The comparison states that real-time data refresh is updated every 15 minutes or less.Read 12 Oct 2026 · triplewhale.com
System requirement: Android
The Android app requires Android 7.0 or newer and the listing reports 5K-plus downloads.Read 15 Oct 2026 · play.google.com
System requirement: iOS
The iOS app requires iOS 16.6 or later and supports iPhone and iPad; Mac use requires macOS 12 or later with Apple silicon.Read 15 Oct 2026 · apps.apple.com

Plans and prices

Free Free 10 users · 12 months data storage and retention Read 23 Sep 2026 · triplewhale.com
Free Free real-time business view · ChatGPT visibility tracking · Triple Pixel first/last-click attribution · Moby AI Read 15 Oct 2026 · triplewhale.com
Foundation $219 a month $2,190/year subscription data · multi-touch attribution · analytics · Sonar Optimize and Send · cohort analysis · custom dashboards · SQL editor · Moby AI Read 15 Oct 2026 · apps.shopify.com
Automate $749 a month $7,490/year Moby automations · Moby specialists · creative generation · contextual benchmarks · autonomous actions Read 15 Oct 2026 · apps.shopify.com
Enterprise Priced on request MMM · incrementality testing · retail and wholesale data · custom integrations · dedicated success · enterprise controls Read 15 Oct 2026 · triplewhale.com

Every Triple Whale plan and price →

Strong points and limits

Strong points

  • Lists more than 60 pre-built integrations.
  • Moby AI answers questions using business context.
  • Free plan includes 10 users.
  • Free plan includes 12 months of data retention.
  • Lists a mobile app and real-time data refresh.

Limits

  • Free limits data retention to 12 months.
  • Free is limited to 10 users.

Who it suits

It suits ecommerce and retail brands, particularly marketing, ecommerce, and data leaders who need to bring business data together. Teams can weigh the Free plan’s user and retention limits against paid-plan features.

Triple Whale in depth

Read the full write-up

Triple Whale is a commerce measurement and operations platform for ecommerce and retail brands. It is best suited to teams that want marketing, ecommerce and data leaders working from shared performance data. The free tier is a useful entry point; paid tiers add more advanced measurement and automation, but their custom pricing makes the upgrade decision harder to budget.

Overview

Triple Whale brings business data together to measure growth and support decisions and actions. That broad scope is most useful when a brand wants its commerce and marketing performance considered together, rather than relying on a narrow reporting tool. The tradeoff is that the platform spans several jobs, so it is a weaker fit for teams that need only a simple analytics view.

Key features

Tracking and measurement

Triple Pixel supports cross-device and cross-platform tracking, while paid plans add multi-touch attribution. This gives brands a way to examine marketing activity across channels, but the more advanced attribution capability sits behind a paid tier. Spend tracking, pipeline tracking and custom dashboards support day-to-day performance review. Data refresh is real-time, with updates every 15 minutes or less.

AI and automation

Moby AI answers questions about sales, spend, customers and performance using business context, and can generate on-brand creative. Automate adds paid-media actions, scheduled reports and workflows, creative variations, and landing-page and interactive-asset creation. These additions suit teams looking to connect analysis with execution; teams that need reporting alone may not need that broader operational layer.

Integrations and data access

Triple Whale offers more than 60 pre-built integrations, including Shopify, WooCommerce, BigCommerce, Meta, Google Ads, TikTok Ads and Klaviyo. Data-In and Data-Out APIs provide another route for connecting sources and syncing Triple Whale data with warehouses, BI tools or internal apps. Together, these options make the platform more practical for brands with several commerce and marketing systems to bring together.

Enterprise measurement

Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. That is a more substantial measurement toolkit for brands evaluating the impact of marketing beyond channel-level reporting, though it is likely more than a smaller team needs.

Pricing

Triple Whale uses a freemium model. Free costs free and supports 10 users with 12 months of data storage and retention. That is a meaningful allowance for a team evaluating the platform, but the seat and history caps matter for brands with more users or a longer reporting horizon.

Foundation, Automate and Enterprise have custom pricing. Each offers unlimited users and unlimited data storage and retention. Foundation is the step up for teams needing greater capacity; Automate is aimed at teams that want the additional media actions, workflows and creative tools; Enterprise is for brands needing the broader measurement set. The feature comparison also describes a mobile app, while Enterprise includes dedicated success coverage. Customers can contact the team with questions and book time with implementation specialists.

The free plan trades unlimited capacity and paid-plan features for a zero-cost starting point. Since all three paid tiers use custom pricing, teams should weigh the value of their specific needs—particularly multi-touch attribution, automation or enterprise measurement—against a cost they will need to establish with the company.

Platforms

Triple Whale supports web, iOS, Android and API access. A mobile app is part of the product offering, extending access beyond the web platform.

Who it's for

The strongest fit is an ecommerce or retail brand whose marketing, ecommerce and data leaders need a shared view of sales, spend and performance. Brands already using several commerce and advertising platforms may benefit from the integration breadth and API options. Smaller teams can start with Free, provided 10 users and 12 months of retention are enough. Teams that only want a focused analytics product, or cannot assess a custom-priced upgrade, have reason to look elsewhere.

Pros and cons

Pro: Cross-device and cross-platform tracking, with multi-touch attribution on paid plans, addresses measurement across marketing channels.

Pro: More than 60 pre-built integrations and Data-In and Data-Out APIs give brands multiple ways to connect their commerce and reporting systems.

Pro: Free includes 10 users and 12 months of retention, enough room for a real team to assess the platform rather than just a single-user preview.

Con: Free's user and retention caps can constrain larger teams or longer-term analysis.

Con: Foundation, Automate and Enterprise all have custom pricing, limiting the ability to compare upgrade costs before contacting the company.

Con: The wider automation and enterprise measurement capabilities may be unnecessary overhead for teams that only need basic analytics.

Alternatives

For ecommerce brands seeking an all-in-one commerce measurement and operations platform, Triple Whale is the broad option in this group. The right alternative depends on which part of that remit matters most:

Singular is worth considering for teams that want a freemium option with 15,000 paid conversions on its free plan, billed per conversion, and no credit card required.

Windsor.ai may suit teams that can work within its Forever Free allowance of one user, one data source and one account.

Mailmunch is an alternative for teams focused on forms, popups, landing pages and a welcome email, with basic analytics in its free plan.

AnyTrack may fit a small operation that can start within its free allowance of 5,000 sessions per month, one website, one ad platform integration and one conversion source.

Bluey Email is a more focused choice for email, offering 500 emails per month, 500 contacts, forms, one automation and one landing page on its free plan.

OptiKratos Email is another email-focused option, with a free tier of 15,000 emails per month.

Dreamdata may be a better match for teams seeking attribution and activation with a free plan capped at five seats and two months of user history.

Factors.ai is an alternative to consider for teams whose needs align with its paid Lite plan, priced at $199 a month after trial, for up to 5,000 monthly tracked users, 1,500 identified companies per month and three seats.

For category browsing, see Email Marketing Analytics Software, Marketing Analytics Software, Ecommerce Analytics Software, Marketing Attribution Software and Web analytics tools.

Verdict

Choose Triple Whale if an ecommerce or retail brand needs connected commerce reporting, cross-platform tracking and a path from measurement into automation or deeper incrementality analysis. Its broad integration set and usable free allowance are compelling starting points. Look elsewhere if you need only a narrow analytics or email tool, or if you need to know the cost of a paid tier before engaging with the company.

Verdict

Triple Whale brings together measurement, analytics, and operational tools for commerce teams, with plans that vary in capabilities and limits. The Free plan has stated user and retention allowances, while prices for the other listed plans are not provided.

Where Specifiction places it

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