PayHelm

Overview

PayHelm is an ecommerce analytics and workflow platform for operators managing sales, marketing and inventory across connected services. It is most compelling for teams that want reporting alongside AI-assisted action; the choice comes down to whether its credit and data-history limits suit the business.

Its range spans profitability analysis, natural-language report building, multi-step AI workflows and mobile alerts. The free tier offers a low-commitment starting point, while paid plans add AI capacity, and Business extends historical data and support for larger teams.

For a broader category comparison, see Ecommerce Analytics Software.

Key features

Reporting and analysis

PayHelm advertises more than 500 pre-built reports covering sales, margins, COGS, SKU detail, taxes, shipping, UTM sources and cart conversion. Marketing attribution, customer cohorts and product margin tracking round out the analytics. Natural-language report building, ChatGPT integration and scheduled reports make the report builder more flexible than a fixed dashboard set, while real-time refresh is useful for monitoring changing store performance.

AI-assisted workflows

The AI agent supports marketing, inventory, email and attribution work across connected platforms, including multi-step tasks. PayHelm says four AI roles—CEO, CMO, CRO and CFO—review and optimize action plans before execution. That review layer is a useful check on automation, but the available AI capacity is plan-dependent, so teams expecting frequent use should compare monthly credits before committing.

Integrations and mobile

The homepage lists more than 59 official integrations, including Shopify, BigCommerce, WooCommerce, Amazon, Stripe, Google Ads, Meta Ads, Klaviyo, QuickBooks and Slack. iOS and Android apps provide revenue and order feeds, advertising performance, AI briefings, push alerts and inventory warnings, making PayHelm relevant to operators who need store signals away from a desktop.

Agency, security and privacy

Business and Enterprise include Agency Hub, with client workspaces, isolated data, flexible billing and granular access controls. PayHelm describes security as based on SOC 2 best practices and lists encryption and access controls; its Apps page says SOC 2 is in progress. Users retain rights to their data and may request deletion of personal data, though some AI features send relevant data to third-party AI providers.

Pricing

PayHelm is freemium, with a free plan, paid plans and a 14-day trial. The price and usage structure vary enough that teams should weigh users, AI credits, sales volume and history together.

• Free — 0.00 USD per free (billed $0/mo): Up to 10 users, 12-month data lookback, 300+ metrics, core analytics and connections for BigCommerce, Shopify, WooCommerce and Amazon. This is a substantial no-cost starting point for basic reporting, but it does not include a stated AI credit allowance.
• Entrepreneur — 20.00 USD per month (billed $20/mo per user / month): 100 AI credits per user/month, up to 10 users and 12-month lookback, with a 14-day free trial. It suits smaller teams that want AI workflows, but the per-user billing means costs rise with seats, and history remains at 12 months.
• Business — 100.00 USD per month (billed $100/mo based on $2.8M GMV; $100/mo per $250K in monthly sales): 1,000 AI credits/month, up to 20 users, 5+ years of historical data and priority support. This tier is better suited to higher-volume operations that need deeper history and agency tools; the sales-based pricing makes monthly cost scale with GMV.
• Enterprise — custom pricing: Unlimited users and sales volume, dedicated hosting, custom pipelines, SLA and enterprise security, plus a dedicated account manager. It is aimed at larger organizations that need custom infrastructure and support rather than a fixed self-serve price.

The free and Entrepreneur tiers both cap history at 12 months; Business is the clear step up for teams that need older data. Email support appears in the plan comparison, while Business adds priority support. PayHelm does not state renewal terms for the trial, so users should confirm those before starting it.

Platforms

PayHelm supports web, API, iOS and Android. Storefront platforms include Shopify, BigCommerce, WooCommerce, Magento and Wix. For teams that need mobile monitoring as well as a connected analytics workflow, the apps add timely feeds and alerts rather than replacing the web platform.

Who it's for

PayHelm fits ecommerce businesses that need a shared view of store, customer, advertising and payment data, especially those that expect to use AI workflows alongside reporting. Entrepreneur is the more natural fit for small teams testing these capabilities; Business makes more sense for higher sales volumes, larger teams, longer history or agency client workspaces. Enterprise is for larger organizations with infrastructure and support requirements beyond standard tiers.

It is less suitable for a small seller who only needs simple order reporting and does not expect to use AI, or for a cost-sensitive team that needs a predictable Business fee regardless of sales volume.

Pros and cons

• Pros: More than 500 pre-built reports plus custom natural-language reporting cover a wide range of ecommerce questions.
• Pros: Reporting, integrations, AI workflows and mobile alerts sit in one platform, reducing the need to switch between separate monitoring tools.
• Pros: Business offers 5+ years of history, priority support and Agency Hub for teams working across client accounts.
• Cons: Entrepreneur charges per user and includes only 100 AI credits per user/month, so a growing or AI-heavy team can outgrow the tier.
• Cons: Free and Entrepreneur retain only 12 months of data, limiting long-range comparisons unless the business moves up.
• Cons: Business pricing scales with monthly sales, which makes it less predictable than a flat seat-based subscription.
• Cons: Some AI features send relevant data to third-party AI providers, a consideration for businesses with strict data-handling requirements.

Alternatives

Lifetimely is a web-based option with a free plan capped at 50 orders/month, including Daily P&L, customer behavior analytics, custom reports and dashboards, predictive LTV, benchmarks and product performance. Pick it if that order cap and focused free analytics cover your needs better than PayHelm's broader AI workflow offering.

Profitario is a freemium web and browser-extension option with a free plan covering 50 orders per month and one shop. It is worth considering if that narrower free-plan footprint is enough for your store.

sellerboard is a paid option with a free trial and a Standard plan at 19.00 USD per month, billed monthly, or $179 billed annually ($15/mo), for 3,000 orders/month and 150 follow-up emails or review requests/month. Choose it if those order and follow-up limits are a better match than PayHelm's reporting-and-AI model.

TrueProfit is a paid option with a free trial; its Basic plan is 35.00 USD per month for 300 orders, with $0.3 per extra order and a maximum surcharge of $300. It may fit a seller who prefers an order-based plan structure.

ManageByStats offers a free Carbon6 plan with four seller accounts, unlimited review automation and reports, 100 keywords, autoresponder 1,000/mo and 12-month initial sync. Consider it if those seller-account and review tools are a closer fit.

BeProfit is a paid web and API option with a free trial and a Basic Plan at 49.00 USD per month. It is an alternative for teams comparing paid analytics services.

RetentionX is a paid API and web option with a Starter plan at 49.00 USD per month for 30 segments, 10+ integrations and unlimited seats. It may suit teams that prioritize segmentation and seat flexibility.

Teikametrics offers a free Basic plan with limited features and no AI capabilities. Choose it if a limited free tier is preferable to PayHelm's free analytics and paid AI-credit model.

Verdict

PayHelm is a strong fit for ecommerce operators who want analytics, mobile monitoring and AI-assisted work in one system, with Business particularly attractive when longer history and agency support matter. Look elsewhere if you need a simple, predictable subscription or do not expect to use the AI workflows that distinguish its paid tiers.